It was over 65 years ago that Roomi family entered into the business, first in the import and trading of dental materials and equipment and later manufacturing of oral dental hygiene products. Exclusive distribution and dealership rights were obtained from world-renowned manufacturers of Europe and Japan. Business grew steadily through strong sales promotion field force and by participation in symposium, educational conferences, exhibitions and seminars for dentists & doctors.

The launch of Protect range of oral care products stamped the entry of Roomi Enterprise in to the consumer healthcare category with products catering to the needs of each family member.