Helping Construction & Small Business Owners Save Time with AI.
Craft first. Tech second. People always.
I’m Jody Murfit co-founder of Grocott & Murfit, a high-end construction company based on the North Norfolk coast of England.
After years of running complex building projects, I started seeing the same principles that make great construction strong foundations, structure, and systems are exactly what make AI work too.
That realisation led to ConstructionXAi a brand built to help builders, trades, and small business owners simplify their operations using practical AI automations and real-world workflows.
On this channel you’ll find:
• Weekly updates on my AI-learning journey
• Real tools that save hours every week
• Step-by-step tutorials for automations
• Honest conversations about tech that supports people, not replaces them
Jody Murfit
⏳ We Have a Winner!
Huge congratulations to Guy Costley winner of our very first ConstructionXAi Hub community challenge: The Guardian of Time.
His vision of an hourglass made of living crystal, where flowing neon light represents possible futures, stopped us all in our tracks. 🌌
It’s not just creative storytelling — it captures exactly what we’re building: systems that give you back time.
Guy takes home:
🏆 £100 prize
📜 A one-of-a-kind Guardian Certificate
🔥 Full bragging rights in the Hub
This is only the beginning.
The next challenge is coming soon and you don’t want to miss it.
👊 Massive thank you to everyone who got involved — your ideas, your energy, and your creativity are what make this community special.
www.skool.com/constructionxai/
P.S. What do you think of Guy’s Guardian story? Drop your thoughts below ⬇️
5 months ago | [YT] | 1
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Jody Murfit
🚀 5 Days. 5 Money Models. One Big Lesson.
This past week I jumped into the Money Models Mastery Challenge on Skool and it’s been unreal.
✅ Day 1: Attraction Offer
We solved the £10k pipeline leak every builder knows too well.
Offer: “12+ booked calls in 14 days or you don’t pay.”
✅ Day 2: Upsell
Built the CXAi Growth Stack: automated follow-up + nurture + conversion. Minimalist, powerful, scalable.
✅ Day 3: Downsell
Created the Builder’s Budget Path — Essentials vs Starter vs DIY Pack. Smart ways to say YES without diluting value.
✅ Day 4: Continuity
Launched The Builder’s Growth Club — ongoing automations, support, and lead-rescue to keep trades growing month after month.
✅ Day 5: Complete Money Model
Stacked it all together into a system that works for builders, trades, and small businesses:
Attract → Upsell → Downsell → Continuity.
💡 What I learned:
1. Keep it simple, clear, valuable.
2. Build for your audience, not yourself.
3. Community feedback is priceless and sharpened every offer we built.
And the best part? Meeting and chatting with some absolute legends inside the challenge. 💯
📎 We’ve now got images, videos, and PDFs for every step. Proof of work and a playbook for the future.
Big thanks to Skool, the Money Models Challenge, and everyone who commented and pushed me to refine.
Ad Astra et Ultra 🌌
Jody Murfit
ConstructionXAi
www.skool.com/constructionxai/about?ref=2b0c962551…
5 months ago | [YT] | 1
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