Welcome to thrv's Youtube channel where you can learn Jobs-to-be-Done (JTBD) innovation methods for product, marketing and sales teams.

Jobs-to-be-Done (also known as JTBD or Jobs Theory) is an innovation and product roadmapping method that is rapidly being adopted, and for good reason: it is proven to work. The method and theory have a long history. Some of JTBD is not new, but the power of the method is that it brings together all the elements that your product, marketing and sales teams need to win consistently in your market. It is a complete innovation process that starts and ends with the most important person: your customer.

thrv is the only Product Roadmap Software that helps your team use Jobs-to-be-Done (JTBD) methods to build products your customers will love.