Profitable Publishing®

Forever thankful for folks who refer me to other business owners for self publishing and/or marketing services🥹

1 hour ago | [YT] | 1

Profitable Publishing®

Shep Publishing is now ‪@ProfitablePublishing‬! The shift was made to align more closely to my books, brand, & trademark!

IG was the last one to make the shift, and now they're all in formation.

You are profit able as an author.
So let's make you profitable!

1 week ago | [YT] | 2

Profitable Publishing®

If your book has sold less than 1000 copies, what do you think would help push it over that mark?

1 week ago | [YT] | 1

Profitable Publishing®

This week, I had the pleasure of being interviewed by Teria Taylor of Beyond The Page Media during her Experts Every Author Needs series!

We met back in May at a speaking gig after "meeting" on Threads.

*Sometimes you gotta get from behind that screen and connect with folks in real life so you know they're not AI 😂*

It was great to meet a "Thriend" (Threads follower) and fellow industry professional in real life.

(Swipe to pic 3 to see the pic the photographer snagged)

*Fast forward to this week*

During "How To Market Your Book Without Wasting Your Time or Money", we discussed the importance of
✔️launching instead of releasing your book
✔️how you can get people to do 3 very important steps that make or break every author's success
✔️ treating your book as a business asset and not a liability.

Watch on YouTube at the link here: https://www.youtube.com/watch?v=WWbSP...

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1 week ago | [YT] | 6

Profitable Publishing®

My page is for the multihyphenates who know writing a book is on their must do list but they haven’t gotten around to it yet.

Speakers
Coaches
Service providers
Coaches
Business owners

It’s you.
I’m talking to you.

There’s no shame, but I am here to let you know the year is half over.

Follow along for more gentle nudges and steps to get it done.

3 weeks ago | [YT] | 2

Profitable Publishing®

You want to learn the publishing process, but don't want to spend all of your time and energy handling the small, important details that come with having a professional book.

You want guidance to write your book, but also know you have work or a business, a family, or life all on your plate. These things might make it a challenge to release a profitable book on your desired timeline, but you use them as encouragement and not an obstacle.

You're successful in your work and are pretty "put together".
You order groceries or have meals delivered.
You've hired someone do to your lawn care.
You have a standing appointment at your hair stylist.

But getting your ideas out of your head and into a published book feels abstract or like it's out of your reach.

You don't typically DIY things, so why not get professional support to write and publish an asset that's going to leave a legacy that outlives you?

My Profitable Publishing® Partner Service combines the benefits of the done for you aspects from a book deal with the freedom and flexibility to keep full creative control from self publishing....but without the stress.

My team and I project manage and complete your publishing process for you while you keep your rights, royalties, and creative control.

Within 90 days, you'll have a fully published book that is created to

💜support your existing clients or audience
💜generate leads within your business or speaking engagements
💜fit within your existing offer suite or develop a new one

This year is halfway done. Having a partner alongside you that understands the process and understands *you* is the key to your success. You have the strategy and framework, and now it's time to package that into a profitable book that builds your brand.

If you're ready to take action to move towards this goal, book a call here to discuss if it's a good fit for you: www.ProfitableSelfPublishing.com/Partner.

📸: Sharing my books as well as clients' books (on the right and on the banner) at a speaking engagement last month because even after your project is over, I still make sure to highlight my past clients!

1 month ago | [YT] | 11

Profitable Publishing®

Just got word that my client’s book got approved by Amazon first time, with no issues and her release is scheduled

It makes a difference when you work with professionals and don’t have to worry about the guess work or tussle with files.

I can’t wait to be her first book buyer when it goes live later this month. 💪🏾

1 month ago | [YT] | 4

Profitable Publishing®

A few weeks ago, I was having a conversation with one of my sales coaches about how a well written book can actually shorten down on sales calls.

(She was curious about how this worked since she's not an author just yet, so this was a bit of a new concept for her.)

If there's one thing I've learned: if someone has a question, then another person is also wondering the same thing.

So, I figured that it'd be worthwhile to record an episode sharing the rationale with you.

Take a listen to Episode 21: How your book can shorten sales calls and better qualify clients

In the episode, you'll learn:

✔️How a well written book can shorten sales calls
✔️4 ways your book can better support your leads and current clients
✔️Why book buyers make better clients

Take a listen to Ep 21 below, and let me know: is this a new idea for you?

1 month ago | [YT] | 2

Profitable Publishing®

For some, it can feel really tempting to use AI to write or edit your book.

The reality is that most people are not skilled enough AI prompt engineering to be able to coach the tool to get what they want it to do in the first place.

So that it:

1. doesn’t sound like AI
2. doesn’t wording that sounds nice but is actually full of nothingness.

In fact, most in the author space are REALLY against using AI to create your book.

I agree to some degree, but also understand why some people might be tempted to do it.

When potential clients come to me with a draft that’s clearly written by AI, I’m honest with them about the limitations and considerations they need to take into account. (I share those below 👇🏾).

Now, there are SOME elements that I can see why someone might find it beneficial to use generative AI to create their book, but none of them involve
drafting
or editing
or cover design
or any of the book creation processes we do for clients.

I hire and work with contractors who are real people who use their expertise to design what aligns with the author’s brand, business, and book. Each of my books were written before AI blew up.

I’m not anti AI.

It’s inescapable now a days, but we have to use it in a mindful way.

Even that little paper clip from Word (Clippy) back in the day was AI. We’ve obviously come a long way since then.

Back to the main point: I understand the value customers are looking for when it comes to buying your book or signing up for your services.

There are ways to incorporate AI in the creation of your book without having it write or edit your book for you.

🤖Things to consider if you’re thinking about using AI to write or edit your book:

1. Your info is inside models for other people to use to build their things (I just don’t 100% trust the toggling off of not using your content to train the modules.)

2. Unless you’re particularly crafty at proper AI promoting, then you may end up with something generic and/or incoherent enough to elevate your authority or help you stand out…or stand the test of time.

3. You may/will have issues copyrighting your book if it’s mostly AI (depending upon where you live). It’s hard to claim ownership over

When you’ve writing your book, you want your voice to be clear.

You don’t want a watered down version of you that doesn’t align with how you actually sound.

So if you’re going to use AI to draft, my first answer is “Don’t do it! “Reconsider, read some liter-ature on the subject”
(Let me know in the comments when you get the reference.)

But if you’re going to do it anyway, at least be aware of what you’re committing to and the associated effects.

📸: from a speaking gig this weekend at Media, Faith & Fear where I shared perspectives on how AI is changing the marketing landscape, trust, and consumer consumption on social media

2 months ago | [YT] | 1

Profitable Publishing®

The biggest strategy I’ve found to to sell books as an indie author is having a book launch and not just releasing book after book.

Unfortunately, the publishing industry advice is to just keep releasing more and more books.

That can work, because there are more opportunities for you to be seen.

However, if you don’t have a way to market them, then that can cause a back log of headache instead of a backlist of profitable books.

2 months ago | [YT] | 1