Shep Publishing House

Story time:

One of my readers shared my book with one of her mentors.

That mentor (whose work I love & admire) asked me to come speak. 🥹

I interviewed that reader about how my book & challenge helped her generate $4k in book PREORDERS in 4 weeks.

That same reader’s follower loved the interview & emailed me saying how much she loved my mission to help authors.

She bought my book & signed up for the challenge a year after my reader…

What you’re doing is all interconnected.

Start now.

The seeds you plant today will help you harvest later.

If you never start, you’ll never eat.

Write your book.
Publish your book.
Market your book.

People need the gifts you have and an excellent way to share it with them is through your books and offers.

Stop saying you’ll write your book later and get the help you need to do it today.

If you know 2026 is your year to release a book that builds your brand, then book a time to talk with me here Www.ShepPublishingHouse.com/contact

1 day ago | [YT] | 2

Shep Publishing House

One of my podcast listeners DM'd me and shared that she stated implementing immediately after listening to Episode 7.

"Sure enough, I'm talking to some of them and the language I was using is not even what they say. However the pattern is the same. I realized that how they got there vs how I got there isn't the same. Just by doing what you said on the podcast yesterday, I'm learning that this is why I have to slow down and not rush to get this book out. I have to slow down to make sure I produce the right thing, because WOW! "

This personal development coach and her audience They were talking about the same thing, but not using the same words.

That's the power of doing the work and understanding your reader/client's journey.

Take a listen to Episode 7 of Profitable Publishing™ to learn how to make sure you're speaking to your clients the right way.

1 week ago | [YT] | 0

Shep Publishing House

So my podcast got 45 streams on a SATURDAY (Valentine's Day).

Normally, it gets like 10 or less on Saturdays.

Since starting the podcast, I like to go back and look at the data to see what is working and what changes need to be made.

I'm new to the podcast trenches, so this was definitely a pleasant surprise!

Here's what I think made the difference...

My episodes release on Wednesdays.

Then on Saturday, I posted a reel encouraging people to listen. I used a fun comparison about the Oxford comma (which is apparently a hot debate.)

Then I scheduled an email with the same topic, but exploring a different point.

The email brought 3 listeners.

Lastly I also used Podcast SEO to help (but am still seeing what works)

The use of the Oxford comma was one of the hot points in the reel. So I'm assuming that encouraged people to take a listen.

Either way, it's been quite the journey navigating the world of podcasting.

(I still have more listeners on Apple Music than spotify for those who were following when I shared those previous stats.)

Any fellow podcasters out there notice a difference in your episodes over the weekend?

1 week ago | [YT] | 2

Shep Publishing House

I saw a post on Threads that said folks are wondering if the Oxford Comma (commas in a series of things like before and) was a sign of AI. I asked over on Facebook too and people were not having it 🤣

And baby, we gotta bring back literacy and make it cool, because this is an elementary school skill. I taught it for 10 years, so I definitely know.
Example: Being an author requires writing, publishing, and selling a book. (The second comma is the Oxford and some consider it optional.)

Either way, in the comments, people in the comments were saying that they’re not giving up the comma. Or that someone “would have to pry it out of their cold dead hands” 👀🤣

Obviously these people are joking but they’re not.

They’re committed to that style of writing and are willing to explain to others why it’s the best.

That’s the kind of readers and clients you want. They’re called raving fans.
This week’s podcast episode goes behind the scenes to show how you can find those types of readers to eventually turn them into clients.

You can listen below.

And btw, we are team Oxford Comma over here as well. #bookmarketing #authorlife #SelfPublishing #businessowner See less

1 week ago | [YT] | 2

Shep Publishing House

After 7 weeks of podcasting, I got my first sale!
Annnnnd she signed up for my challenge that's coming up next month too!

Here's how it went down:
1. She listened to the episode today (on release day).
2.She signed up for my challenge (that I mentioned in the show).
3.She ordered my book for authors (on the confirmation page).

The best part: she wasn't already on my email list before this.
Also, I hadn't started advertising for the challenge yet. So the podcast is very likely the only place she would have heard about this from.

This is very exciting!

It's fun to see results from the effort you put in especially when you'd be willing to do the work anyway even before you see the rewards.

Tune in to the episode here: https://youtu.be/kJkhVOC7JVM

1 week ago | [YT] | 3

Shep Publishing House

Instead of posting ABOUT your book, post about the things INSIDE of your book.

Provide the takeaways.
Share the strategies.
Teach the lessons.
Share a scene.
Give the tips.

Heck, you can even give away the whole book (with the right strategy). People will still buy it.

PLUS they'll enjoy it even more because it's familiar and confirms what you've already taught or showed them previously when you were posting.

Sprinkle portions of your book throughout your content so it feels familiar with your reader buys it.

What's one thing you can share FROM your book? Add yours below.

2 weeks ago | [YT] | 1

Shep Publishing House

Sending a big thank you to ‪@kirstynjallen‬ for mentioning our time together on her Youtube video!

I coached her through the publishing process to help bring her book to life, and now she has another way to package her work while teaching more clients.

She also shared how publishing a book positively impacted her work in the corporate contracting space!

If you know 2026 is the year for you to finally write, publish, and launch a book that builds your brand, join me at Proftable Publishing™ LIVE next week (Feb 12th & 13th)!

You’ll walk through the process and get feedback from me in real time to learn how publish profitably and professionally.

Secure your seat here: www.ProfitableSelfPublishing.com/Live

2 weeks ago | [YT] | 1

Shep Publishing House

“Can I just finish one more page, Ma?”

You sure can baby. 🥹 We were about to hop out of the car and my oldest wanted a little more time.

Readers are leaders, and I’m so thankful my 6 year old can devour a book.

He reads it all: chapter books, graphic novels (comic books), nonfiction, etc.

We still read to him, because that increases vocabulary and comprehension as well.

Plus even adults love audiobooks. (🙋🏾‍♀️, I am adults.)

Even little bro will sit and “read” books by studying the pictures and pointing while saying items he knows. Then he follows that up with a “READ BOOK!” while running over to my husband or I with a book.

It’s nature of course but more.

It’s nurture with trips to the library.

It’s degrees in education & curriculum.

It’s 14+ years teaching kids how to read & write.

The literacy crisis won’t be touching my house. 🙏🏾

And for that, I praise God.

2 weeks ago | [YT] | 0

Shep Publishing House

Just reached 500 streams on my new podcast for experts who want to package their expertise into a profitable book! 😍

3 weeks ago | [YT] | 0

Shep Publishing House

Thanks so much for the great podcast review @thefoalexander 😍

If you haven’t listened to Profitable Publishing™ yet, then catchup on episodes cuz episode 6 drops tomorrow!

Link: sheppublishing.kartra.com/page/ProfitablePublishin…

3 weeks ago | [YT] | 3