Shep Publishing House

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1 day ago | [YT] | 0

Shep Publishing House

Here’s the thing: writing, publishing, and launching a book strategically tied to your brand sets you apart from your competitors.

It increases your speaker income.
It amplifies your unique message.
It attracts your ideal audience.
It builds your brand authority.

I’m excited to support more coaches, consultants, speakers, and service providers to do this successfully in 2026.

If you know that’s you, comment with who you serve below.

2 days ago | [YT] | 2

Shep Publishing House

If you’re a speaker, consultant, or other expert who knows you need to write and release a book in 2026 that builds your authority and visibility, then you need to be subscribed to my channel.

Come on in the room & sit down🪑

You already get results for clients.

You already have a signature speech.

You can see the solution for your customers a mile/km away. They just aren’t there yet.

A strategic book is the perfect addition to your already growing ecosystem.

BUT another year passed without your release.

I have 10 spots available for Q1 to take you from the page to the people™ with done for you or with you book publishing & marketing.

Comment below or email me directly to have a conversation about if my Profitable Publishing™ Partner Service (or the live event version to knock it out in a weekend) is a good fit for you.

(And Atlanta Alicia Jones, this temperature is absolutely disrespectful.)

1 week ago | [YT] | 4

Shep Publishing House

If your goal is to sell a lot of books, or use your book to build your brand,or to reach a certain audience you want to work with, then you MUST do what you can to fin out more about that’s that audience.

Market research affects your

✅social media PLATFORM
✅offers besides your book
✅ads to run
✅what you should actually be writing in your book
✅which books to write next
✅where you should show up live and in person
✅the formats of your book to do
✅whether you should make your content in a series

All the things are shows by who your book is for.

So get to know that person like the back of your hand and understand their needs may change and evolve…just like you likely do.

Comment below with one detail about your audience.

1 week ago | [YT] | 1

Shep Publishing House

I’m in a group of business owners where the moderator mentioned she had a new audience buying up her book in large numbers.

She was surprised because this wasnt who she wrote the book for 😳

Also she didn’t know what to do with this info since it isn’t who she originally wrote her book for.

I gave her two tips. But let me explain why this can happen.

Focusing on your audience is important, but that doesn’t stop other people from buying your book or signing up for your services.

For example, when I taught elementary school, a fabric store shut down and was selling their fixtures. Instead of thinking, I can’t sew, my creativity said just go look.

There I bought two different kinds of fixtures:

One to house foam sheets and the other was for sewing patterns.

In my classroom, the first one was the perfect size to house student work until it was time to send it home in folders.

The second one fit chapter books for reading groups.

What’s the point you ask? 👇🏾

Yes, you should focus on your audience. Also know other people will gravitate to you BECAUSE you are doing so.

Zoning in on your reader or client helps you stand out more, because it’s crystal clear to see who you’re talking to and what you’re about. Readers and clients gravitate towards clarity.

Now back to the moderator…

She had great data, but wasn’t sure what to do with it.

Here are the suggestions I made to her:

1. capatilize on focusing on this unexpected group by shifting to speaking on this topic to the new audience

2. Shift from selling books one on one to bulk orders at a larger scale (where this new audience already spends time.)

Her response?

“Dang this is smart!”

She also realized she actually already had content that could work for this exact audience.

The solutions came to me quickly, because I could see something she couldn't. That's the power of an aligned coach and consultant. If we were working together, I would have supported her through the process of making it happen.

Here are two lessons:
1. Don’t reinvent the wheel.
2. Focus on your people.

The rest will follow.
*pic of me checking my hair and make up at a conference I attended that I’ll share more about soon*

1 week ago | [YT] | 6

Shep Publishing House

“The point of book marketing is to NOT have to do it anymore.” - Rob Fitzpatrick

Give your book the start that it needs, so it can flourish and grow.
Eventually, your book CAN market itself.

That can’t happen if you don’t put in the work to give it a solid start NOW.

Are you doing your book justice?

Comment below and let me know.

And if the answer is no, let’s have a convo about how to get it done with support.

3 weeks ago | [YT] | 2

Shep Publishing House

Full transparency: the last two times I ran my video challenge, I had live streaming issues DURING the event for multiple days.

In both cases, it was to the point where I had to switch platforms to complete the event.

I’m talking choppiness, delayed hearing folks…just flat out not the experience I wanted fo my attendees.

I literally tried everything to fix it.
From the simple stuff like restarting to closing out tabs.

(I’m part of the unofficial “too many tabs” club, but that’s another convo for another day 😂)

I tried to troubleshoot as high up as reaching out to the different software providers I used to see if there was something I wasn’t able to troubleshoot on my ien through searching Youtube University.

Literally nothing worked.

As someone who
👩🏾‍🏫taught online for years
🤳🏾has been live streaming since 2018 👩🏾‍💻whose mom was a computer science teacher
I was not about to give up.

Finally, this weekend, I came across an article titled “Why [insert MY exact computer] is probably not the best choice for [insert the things I want to do with my computer including live streaming].”

Honestly, I felt called out. 😂
Like point blank period.

In my mind, I heard, “Girl, your computer is the problem.”

There were a few other things I’ve wanted to do that this computer just can’t.

So in 24 hours, I made a plan to invest in myself and my brand to reach the outcome. I have been trying to get for months.

After doing my research, I found it was a memory issue as well as a processor issue.

My current computer isn’t able to add additional memory due to how it’s made. It’s maxed out.

And processor can’t keep up with my current needs.

That means that I have outgrown what was and needed to move into what will be.

Sometimes you have to take decisive action and pivot.

It’s not the software, it’s not you.

It’s the SPACE and CAPACITY you’ve been trying to operate in.

It no longer serves you.

It wasn’t on my list.
I hadn’t planned it.

BUT it was what I needed for where I want to go next in life and business.

What you’re doing was working, but you will need something that has a larger capacity to serve you in your next season.

But all of that starts before the issue happens.

It’s before you need it.

So if you’ve been waiting to write a book that aligns with your speaking or services, the time to do it is now.

…not when you need it, because you’ll likely need it before it’s “time”.

Today’s the last day to secure one of the remaining seats to Profitable Publishing™ LIVE.

There, I’ll teach my exact framework
my clients and I use to turn use a book to build our brands.

During this in person and virtual event, you will:

•plan, outline, and draft an authority book readers can’t put down
•integrate your book into your offer ecosystem so readers turn into clients
•develop your positioning so people pitch YOU to speak
• understand the profitable publishing process to release books on your schedule and have launches that create your own advance.

Head to the comments to grab your spot before the price goes up.

Use code BF2025 to get the introductory offer of $6333 for VIP (event + done for you publishing) or $2333 for general admission.

(interest free split pay and financing options available)

Will you continue to try and figure it all out on your own?

Or will you break out of boxes that no longer serve you?

Secure your spot here live.profitableselfpublishing.com/.

Use code BF2025 at check out to grab the introductory pricing.

3 weeks ago (edited) | [YT] | 1

Shep Publishing House

It's not just a book.
It's a key that opens doors.
It's the way someone gets to know you.
It's the warm connection to decision maker.
It's the thing that qualifies future leads and clients.
It's the money multiplier that increases your income.

The sooner you stop treating it like just a book, the sooner you'll realize you've been underutilizing your gifts and downplaying your impact.

You've done a lot that you might not be giving yourself credit for, and it's time to change that.

At Profitable Publishing™ LIVE you'll understand how to use your book as a tool to maximize your talents to tap into your expertise and monetize your brilliance.

Secure one of the remaining introductory seats general admission seats for $2333 (value $5400). Or you can snag a VIP ticket for $6333 to get your entire book published by my team where you keep all your rights, royalties, and creative control.

It's your "book baby". My job is to partner with you to bring it to life professionally and profitably.

Secure one of the 10 super early bird spots here with code BF2025 at checkout: live.profitableselfpublishing.com/.

3 weeks ago | [YT] | 2

Shep Publishing House

Being an author is an investment.

It’s an investment of

your time
your effort
your talent
your money

What you strategically and carefully invest is worth it.

So work it!

3 weeks ago | [YT] | 0

Shep Publishing House

My kindergartner learned how to snap beans and also made a dessert for Thanksgiving.

He’s been cooking either me since before he could walk.

Each session, I give him guidance, and sometimes it’s met with, “Ma, I know that already 👀”.

To which internally, I respond, *well if you know that then why aren’t you doing it?*

Sometimes this slips out loud 🫣😂

But either way, he learns over time and improves with each session. It’s a lifeskill, I’m thankful to help him craft.

I have a background in elementary education and used to do meal prep for families. I’m qualified to anticipate his moves and have the patience to accommodate the mess and mood swings that may come.

Being an author is kind of the same.

You get better with each book and launch. BUT having a qualified coach guide you through elevating your experience accelerates your progress.

It helps you avoid mistakes that waste your time and block your opportunities.

I moderate groups with thousands of authors who often have the same issues. I’ve written 4 books and made a profit each time BEFORE they were released (something most authors aren’t able to do at all). And I’ve packaged up my expertise into courses, books, and other resources to help support fellow coaches, speakers, and entrepreneurs write, publish, and sell a book that builds their brand.

Having someone walk alongside you is key when reaching a new goal.
Maybe you’ve released a book but didn’t get the sales you wanted.
Maybe this is your first book and you want to make an impact right from the start.

You know your system can help people and that you need to release a book tied to your expertise. But you haven’t put the steps in place to get it done.

That’s why I’m introducing Profitable Publishing™ LIVE: a 2 day intensive for authors, speakers, coaches, and consultants who want build their authority with a book tied to their offers.

Leverage your book to generate leads and clients, position yourself as the expert, and package your knowledge...all while publishing profitably.

This is the space to
👉🏾develop your book related offer or service
👉🏾outline your book strategically so it's a resource that your readers can't put down
👉🏾dive deep into how to make the publishing process profitable for your first or next book

Super early bird pricing is available now for Black Friday through Monday, December 1st @ 11:59 PM EST.

Use code BF2025 to get the lowest price this event will ever be.

The investment is $2333 for general admission (valued at $5400+).

Click here to get started: sheppublishing.kartra.com/page/ProfitablePublishin…

(interest free and split pay options are available)

You’ll walk away with

1️⃣A complete book to business blueprint
2️⃣Your authority positioning statement
3️⃣Chapter outline aligned with your expertise
4️⃣Visibility strategy to attract the right readers + clients
5️⃣Profit pathways built directly from your book content
6️⃣Clear next steps to complete the publishing process professionally and profitably

And because I want to support you even AFTER the event, I’m including a few extras! Head to the comments to take a look.

This two day intensive is for you if you want to:
✅Align your book to your products and services in a way that
✅Attract future clients who are ready to buy
✅Position yourself as the go to expert in your field
✅Make your book the “Bible” of your topic
✅Bring back readers again and again
Seamlessly encourages reader reviews

There are only 10 seats available at this super early bird rate, and I’d love to see you in one of them virtually or in person. As an educator, I understand the value of being in the room and of small class sizes, so I’m making this an intimate event where I can look over your shoulder and give you feedback where you need it most.

Secure your spot today here: sheppublishing.kartra.com/page/ProfitablePublishin….

Profitable Publishing™ LIVE is the space where you can outline your book, develop/refine your offer, and understand how to use your book to generate income all with me guiding you through the process.

Let’s get you from the page to the people™.

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3 weeks ago | [YT] | 0