Rishi Ecommerce

Want to make your ‪@flipkartads‬ keyword strategy more effective?

Try the CAP Strategy.



Instead of targeting keywords randomly, structure your campaigns around 3 clear objectives:



1. CAPTURE – Generic Keywords
Target high-volume generic search terms related to your product.

This helps you capture new customers who are actively searching but may not know your brand yet.


*Goal: Increase visibility + acquire new customers.





2. ATTACK – Competitor Keywords
Target relevant competitor keywords to reach shoppers who are already considering other brands.

This can help you put your products in front of a competitor’s potential audience.


*Goal: Expand market share + attract competitor traffic.





3. PROTECT – Own Brand Keywords
Don’t ignore searches for your own brand or product terms.

Targeting your own keywords helps maintain visibility when customers are specifically looking for you.


*Goal: Protect brand demand + strengthen customer connection.





A well-structured Flipkart Ads keyword strategy should have separate objectives for market capture, competitor acquisition, and brand protection.



If you’re managing Flipkart Ads, try mapping your keywords into these 3 buckets before deciding your bids and budgets.



Capture. Attack. Protect. That’s the CAP Strategy.




‪@sell.on.flipkart‬
#FlipkartAds #FlipkartSeller #KeywordTargeting #EcommerceMarketing #MarketplaceSelling #FlipkartAdvertising #EcommerceGrowth #DigitalMarketing #RishiEcommerce

2 days ago | [YT] | 13

Rishi Ecommerce

ROI of 37 after spending 1.3lac+, Isn't a good investment? The most underrated tool.



So, this is an influencer marketing dashboard of Meesho



It is a powerful opportunity for suppliers to increase product visibility and reach new customers through influencers and content creators.



As a supplier, you can get your products promoted by influencers who showcase or recommend them to their audience on platforms like Instagram, YouTube, and other social media channels.



*The commission can be set between 4%-20% manually.



The best part of the program is:



1. Influencers purchase the product, make content on it, and you get the sale.

2. Suppliers can edit the catalog commissions, pause them, or make them live manually.

3. It's up to you what % commission you want to give.

4. You can also see the content clips/photo.

5. You get the Meesho videos in your catalog (on the Meesho App)



Supplier is been charged for only successful orders, and the amount is deducted from the settlement as "Affiliate fees.





Can consider contacting our Meesho team for more.




‪@MeeshoSupplierHub‬
#sellonmeesho #meeshosupplier #rishiecommerce

3 days ago | [YT] | 25

Rishi Ecommerce

This BIG BILLION DAYS, you have the opportunity to be at the top of search.



HOW?

Book the keyword using PCA SPOTLIGHT ADS.



So, Flipkart Ads is giving sellers more control over PCA Spotlight, helping them plan and manage their search campaigns more effectively—from setup to tracking.



📌 Own Keywords – 23rd September
The reservation window opens for campaigns targeting your own keywords.



📌 Other Keywords – 28th September
The reservation window opens for campaigns targeting other relevant keywords.



This gives sellers an opportunity to plan their keyword strategy in advance, align campaigns with upcoming sales moments, and make better use of their advertising budgets.



If you are preparing for the upcoming festive season, don’t wait until the last moment.



Start reviewing your keywords, products, budgets and campaign objectives now.



Save these dates and plan your PCA Spotlight campaigns accordingly!





‪@sell.on.flipkart‬ ‪@flipkartads‬

#FlipkartAds #PCAspotlight #FlipkartSeller #Ecommerce #EcommerceBusiness #MarketplaceSelling #DigitalMarketing #FlipkartMarketing #SellerTips #EcommerceGrowth

4 days ago | [YT] | 2

Rishi Ecommerce

India's BIGGEST sale events are just 2 weeks away.



Expected dates 2026:

Flipkart Big billion days TBBD 2026 is expected to go live from 1st OCT to 9th Oct 2026.

Amazon great indian festival 2026 is expected to start from 1 oct and will last till diwali sale. Meesho Mega blockbuster sale 2026 is expected to launch from 1st to 3rd Oct 2026.





LAST-MINUTE CHECKLIST FOR SELLERS:



Festive sales are almost here, Before BBD, Amazon GIF & Meesho BBS go live, make sure you’ve checked everything:



Inventory: Keep sufficient stock of your best-selling SKUs.
Listings: Check titles, images, keywords, descriptions & attributes.


Pricing: Review your prices, offers, discounts & competitor pricing.
Ads: Activate campaigns and allocate higher budgets to winning products.
Coupons: Check that all planned coupons and deals are active.


Orders: Ensure your warehouse/team can handle higher order volumes.
Packaging: Keep packaging material ready and follow marketplace guidelines.
Account Health: Check cancellations, returns, ratings, seller metrics & penalties.


Logistics: Verify pickup schedules, dispatch capacity and delivery timelines.
Top Products: Identify your 10–20 hero SKUs and prioritize them.
Dashboard: Monitor sales, ads, stock and ROAS/ROI daily during the sale.



Don’t wait for the sale to start. Your preparation starts NOW.





‪@sell.on.flipkart‬
‪@sellersofamazon‬
‪@MeeshoSupplierHub‬
#BBD2026 #FlipkartBBD #AmazonGIF #MeeshoBBS #EcommerceIndia #EcommerceSellers #OnlineSelling #MarketplaceSelling #AmazonSellers #FlipkartSellers #MeeshoSellers #FestiveSale #FestiveSeason2026 #EcommerceBusiness #RishiEcommerce

1 week ago | [YT] | 43

Rishi Ecommerce

So, I've drafted a complete BBD 2026 checklist for Flipkart sellers this season.

After having the experience of planning 6+ BBDs for Flipkart Seller Hub internally an outside for sellers, here is the full plan, red alerts, do's and don'ts.

LINK lnkd.in/dsqXqRNb


‪@sell.on.flipkart‬
‪@flipkartads‬
#TBBDFLIPKART #flipkartbigbilliondays2026 #tbbd2026

1 week ago | [YT] | 7

Rishi Ecommerce

Seller count dekhkar confuse hona easy hai!



Amazon ke 20 lakh, Meesho ke 9.61 lakh aur Flipkart ke 14 lakh — numbers similar lag sakte hain, but teeno platforms par “seller count” ka meaning different hai.



Registered sellers ≠ Active sellers ≠ Sellers who sold



E-commerce mein sirf numbers nahi, numbers ka context samajhna bhi important hai.

Different Metrics.



Different Meanings. Better Decisions.





‪@sell.on.flipkart‬
‪@sellersofamazon‬
‪@MeeshoSupplierHub‬

#Ecommerce #AmazonSeller #FlipkartSeller #MeeshoSeller #EcommerceBusiness

1 week ago | [YT] | 31

Rishi Ecommerce

Did you know you can create a professional Brand Store on Flipkart for FREE?



HERE IS HOW WE CREATE A PROFESSIONAL Flipkart "BRAND STORE" FOR OUR CLIENTS.



Step 1: Open the Brand Portal, BSS portal

The Brand Store is not created from the Flipkart Seller Portal.

Log in to Flipkart’s Brand/Advertising portal and create your Ad Account.



Then go to Brand Store → Create New Store.



Step 2: Add Brand Details

Enter a store name for identification, select your brand and click Save & Continue. Upload an attractive brand logo and set your Brand Store URL.



Step 3: Add the Top Banner

Select the Section Header template and drag it into your store. Create a banner of 1440 × 200 px, up to 2 MB. You can design it using Canva with a custom size.



Step 4: Set the Banner Landing Page

Choose where customers should go after clicking the banner:

None

Product Landing Page

Ad-hoc Product Collection

Rule-based Product Collection



You can create collections using brand, category, price and discount filters.



Step 5: Add Category Sections

Add a 3-image grid and upload relevant category images. Keep each image at 480 × 512 px and assign a relevant product/category landing page to each image.



Step 6: Add Best-Selling Products

Add a Product section, enter a title/subtitle and select 3–10 products from the same category. Generate the product collection.



Step 7: Add More Sections

You can add image galleries, product grids, YouTube videos, reviews, ratings, awards, documentation and additional banners. Sections can be edited, reordered or removed later.



Step 8: Publish the Store

Click Publish Store. Fix any errors shown by the portal and publish again.



Step 9: Verify & Activate

The store goes for verification after publishing. Once verified, activate the Brand Store. It can become visible under products within around 2 hours after activation.





‪@flipkartads‬
‪@sell.on.flipkart‬

#Flipkart #FlipkartSeller #FlipkartSelling #FlipkartBrandStore #EcommerceBusiness #EcommerceIndia #OnlineBusiness #MarketplaceSelling #SellerTips #RishiEcommerce

1 week ago | [YT] | 23

Rishi Ecommerce

My personally designed Flipkart Ads Brand Building Plan for emerging brands in INDIA.



So, if you want to build a strong brand on Flipkart, follow this simple 75-day advertising strategy:



NOTE* only for brands with a strong presence outside Flipkart



Phase 1 – Display Ads | First 30 Days
Start with Display Ads to build brand awareness and increase visibility among your target audience. The objective is to make more buyers familiar with your brand and products.



Phase 2 – PCA Ads | Next 15 Days
Run PCA Ads on relevant and high-intent keywords. This helps your brand appear prominently when buyers search for relevant products and improves brand recall.



Phase 3 – PLA Ads | Next 30 Days
Run PLA Ads to increase product visibility across Search Pages, Browse Pages, and Product Pages. The goal is to improve product ranking, drive qualified traffic, and generate conversions.



Recommended Sequence

30 Days Display Ads → 15 Days PCA Ads → 30 Days PLA Ads



This combination helps you move from Brand Awareness → Brand Visibility → Product Discovery → Conversions.







‪@flipkartads‬
‪@sell.on.flipkart‬

#FlipkartAds
#FlipkartSeller
#FlipkartAdvertising
#FlipkartAdsStrategy
#FlipkartPCA
#FlipkartPLA
#FlipkartSmartROI
#FlipkartCPC
#EcommerceSeller
#RishiEcommerce

1 week ago | [YT] | 18

Rishi Ecommerce

Flipkart New Packaging Guidelines Before BBD 2026



Sellers, packaging compliance is becoming more important as we move towards the Big Billion Days 2026.



Key points to keep in mind:

Primary packaging must follow category guidelines.

MRP labels should be printed using a ribbon thermal printer.

Secondary packaging must meet specifications and come from recommended vendors.

Shipping labels must follow the specified Avery Dennison requirements.

Drop tests are mandatory for liquid, hazardous and dangerous goods.



Small packaging mistakes can lead to operational issues during the peak season.

Save this post and share it with fellow Flipkart sellers preparing for BBD 2026.




‪@sell.on.flipkart‬
‪@flipkartads‬

#FlipkartSeller #Flipkart #BBD2026 #Ecommerce #EcommerceSeller #FlipkartPackaging #OnlineSelling #RishiEcommerce

1 week ago | [YT] | 25

Rishi Ecommerce

FACT* 90% of Flipkart sellers don't even know how to run these video ads using the Flipkart Ads BSS platform.

So, these PCA Video ads are primarily useful for brand building and visibility.

Focus on improving reach and brand presence rather than expecting immediate ROI.

How to Run Flipkart PCA Video Ads?
1. Log in to the Flipkart Ads/BSS Portal. Click “Create Campaign” → “Product Contextual Ads (PCA)” → “PCA Ad”.

2. Set Budget
Start with a test budget of ₹1,000. Select Flipkart and click “Create Ad Group”.

3. Select Products
Choose either Ad-hoc or Rule-based targeting. Select your Brand and Category.
For Rule-based, you can apply filters such as price, discount, or F-Assured. Generate a preview and continue.

4. Choose Video Creative
Select “Video Creative”. Click “Create New” and choose Single Product or Multi Product.

5. Upload Video
Upload your product video in MP4 format. Keep it in 16:9 ratio and maximum 15 seconds long.

6. Add Branding
Upload your brand logo in 800×800 px square format. Select suitable background options and generate the creatives.

7. Product Display
Select “Complete Detail” under Display Details. For Product Selection, keep Auto Sequencing initially so the top five products can be shown automatically.

8. Set Budget & Bidding
Enter the Ad Group budget and choose your pacing—Even Pace or Fast Pace. Set bids for placements such as Top of Search, Rest of Search, Top of Browse and Desktop Browse.

9. Advanced Targeting
Optionally target related stores, specific keywords, or locations. You can include/exclude keywords and states using Phrase or Exact Match.

10.Submit & Optimize
Save the Ad Group and submit the campaign for approval. Once approved, it can go live.



‪@sell.on.flipkart‬
‪@flipkartads‬

By Rishi Kandari, Flipkart ads expert and owner of a Flipkart ads agency.

#FlipkartAds #PCAAds #EcommerceMarketing #MarketplaceSelling #BrandBuilding

1 week ago | [YT] | 3