Furribe isn’t just a brand — it’s a tribe for dog parents, their pups, and dog lovers who are thinking about taking their first step into dog parenting. A place where advice is shared, experiences are celebrated, and challenges are faced together. Because in big cities like London, it can feel like there’s no time, no space, and too many responsibilities. We want to change that.

At the heart of Furribe are our 3 Cs, Community, Connection & Care — the values we live by. Every person deserves to experience the unconditional love dogs bring into our lives. And no one should feel they can’t be a dog parent because of their job, lifestyle, or lack of guidance.

Together, we are not building a brand.
We are building a tribe.