The Science of Scaling

If your reps are missing quota, you need to take a hard look in the mirror and ask yourself:

Are you a bad hirer -- or are you a bad coach?

Because you hired this person, and if you believed in them then you've failed at coaching them to be better inside your org.

I'll walk you through the $2 Billion coaching strategy I used so your reps can hit quota 107% each month.

If you're a sales manager (or hope to be) you'll want to watch this one.

- Mark

2 days ago | [YT] | 3

The Science of Scaling

Where do you (the rep) lose the most potential from your LinkedIn?

5 days ago | [YT] | 3

The Science of Scaling

AI is about to reshape your entire GTM team.

And I’m going to help you get there first.

I believe there's 4 phases of AI in GTM -- and sales as we know it fully gets replaced as early as Phase 3. So how do we build now, so we can scale later?

I'll walk you through each phase and tell you exactly how you can outpace your competitors and scale your org's GTM. Built for today.

- Mark

1 week ago | [YT] | 1

The Science of Scaling

Time to update the resume to officially say -- "raised $50M Series C funding."

Seed rounds can make or break a company. So I spent the day with the founder of Order.co to see what it actually takes.

And let me tell you this much for free: Waking up at 3:30am, doing Solidcore, & playing full-court basketball all BEFORE ever stepping into the office was what not what I imagined.

Get the inside look at how Order.co is building the Amazon for businesses and the raising funds to scale their business.

- Payton

2 weeks ago | [YT] | 2

The Science of Scaling

You spoke - we listened.

Teams are struggling to define their ICP. One of the biggest mistakes is thinking your buyer is your ICP.

Your ICP isn't who buys -- it's who actually scales.

I'll walk you through exactly how to create your ICP and scale it to $100M in revenue.

- Mark

3 weeks ago | [YT] | 3

The Science of Scaling

What's the biggest mistake your org's made in ICP selection?

3 weeks ago | [YT] | 1

The Science of Scaling

Sales is about to come full circle.

The days of specialized sales roles is over & the highest-performing teams will be flatter, leaner, and wildly more productive.

I'll walk you through what this looks like so you can build for tomorrow. And I'll give you a tech stack that'll immediately help your reps be more productive and close faster.

If you're part of a scaling team, I want to hear from you! If I could give you advice on any part of your sales strategy, what would it be?

(Who knows, you might just make it into a new video!)

- Mark

4 weeks ago | [YT] | 5

The Science of Scaling

Cold calling isn’t dead. It’s just done badly.

Want more connects, real conversations, and booked meetings—without sounding scripted?

I’m breaking down the 4 steps every cold call needs to work. Miss one, and the call dies. Nail all four, and book more meetings.

No fluff. No theory. Just what to say, when to say it, and why it works.

Give me under 10 minutes and you’ll be better on your very next cold call.

1 month ago | [YT] | 8

The Science of Scaling

Which sales skill are you looking to up-level most in 2026?

1 month ago | [YT] | 1

The Science of Scaling

"There has never been a better time to break into the industry."

Now, producer Matt might think that's bold. But here's the truth -- folks just starting in sales today have a massive advantage over tenured salespeople.

It's the best time to be starting in sales. If you know what to prioritize. I'll tell you everything I'd be doing right now if I was new to sales or looking to adapt my current sales mindset.

What are you focusing on this year?

- Mark

1 month ago (edited) | [YT] | 3