Naturally Artificial by Sergey Osipov

🎬 THE GAME OUTSIDERS — a documentary in progress. Mass layoffs, cautious investors, players that hate AI. I'm not talking to the studios this time. I'm talking to the outsiders — marketing, creative, music, influencer agencies. The ones who carry a game to its audience. And the first ones cut when budgets tighten. Seven voices recorded so far. Swipe their quotes

Some are already out as podcast episodes — save for the flight back from Gamescom ;)

• AI is an excuse to fire people in gaming. Ex-Riot/Epic creative director, founder of Summoner, Matt Manarino:
YouTube https://youtu.be/XkeSYSFn3Hc
Spotify open.spotify.com/episode/0iJM1XUmFVUnzhhSLU56dW

• Creative agency in gaming — easiest biz to start. Alex Brodsky, Playsense CEO:
YouTube https://youtu.be/fNa5AA96PeE
Spotify open.spotify.com/episode/2chS0rvXvh9dYrAWwpMmlU

• GameDev done? AI backlash & post-pandemic hangover. xActivision xWargaming veteran Thaine Lyman:
YouTube https://youtu.be/UvuwpvJGiWs
Spotify open.spotify.com/episode/4Jx01mDye95fbC2ePO0OTw

Follow ‪@Naturally_Artificial‬ for the movie release 🎥

#GameDev #GamingIndustry #AIinGaming #GameOutsiders

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1 day ago | [YT] | 6

Naturally Artificial by Sergey Osipov

The irony of an AI investor's favorite episode this month being the anti-AI one

"We don't use generative AI as a studio. And I don't think we ever would. Not in a million years"

Meet Matt Manarino, co-founder SUMMONER (ex Riot/Epic)

3 weeks ago | [YT] | 0

Naturally Artificial by Sergey Osipov

"I hate it when we distinguish founders into female"

That's an investor saying it. On camera. And then the uncomfortable half of the answer: A woman with young kids and no support structure will not put 15 hours a day into a startup. It's a childcare problem

Stavriana Kofteros, W11 Ventures

What actually helps women founders more?

4 weeks ago | [YT] | 1

Naturally Artificial by Sergey Osipov

I call myself a Belarusian-Cypriot. Moved to this island 12 years ago. Back then "Cyprus startup ecosystem" sounded like a joke. Look at it now. Talent is moving here. Money is moving here. Business communities in every corner!

My new guest saw it from day one. Stavriana Kofteros — founder of W11 Ventures, European Innovation Council ambassador, former adviser to the President. In 2013, in the middle of the banking crisis, she co-wrote the Startup Manifesto. The government took 12 years to deliver

Her recipe for founders is simple: tough love. Stop complaining that the island is small. Your market was never in your backyard. And maybe not all places should become Silicon Valley. We have our own way

Episode partner — Zubr Capital

1 month ago | [YT] | 1

Naturally Artificial by Sergey Osipov

So who actually makes all those game trailers?

There's a hidden industry behind the video games industry — a small group of creators who make nothing but trailers. In-house studios. Independent creative agencies. They sit outside traditional game development. But they're the reason you slam that Wishlist button — or don't

About 10 agencies in the world compete for each project. A hidden industry behind the industry

All of us are riding the whirlwind of the post-pandemic market: layoffs, turnover, AI backlash. For them, every day is the eye of the storm

We're making a documentary about the people who make the trailers. Here's the first teaser

2 months ago | [YT] | 2

Naturally Artificial by Sergey Osipov

AI is cheaper than craft? Not in gaming! 🎮 Players hate AI. AAA studios get cancelled. Community revolts👾 So yes, studios use AI. But you can't say it out loud. Not publicly. Not even close. The elephant in the room: an industry worth $200B+ is quietly building on tech it's ashamed to admit using

My guest is a co-founder of Playsense, a top-10 creative agency globally in the space, making trailers for Riot, Wargaming, Ubisoft, Tencent. One of the most awarded European creative powerhouses. Alex Brodsky says a marketing agency is the easiest biz to start. Your first clients ARE your investors. But how do you survive in a market that is still down from the pandemic?

The episode is full of insights for all ad/marketing/creative teams and their clients. I’ve founded 2 agencies, after all 🙂 So, go ahead and watch it!

2 months ago | [YT] | 2

Naturally Artificial by Sergey Osipov

The scariest thing about vibecoding is not that everyone does startups. It’s the fact that everyone shows a demo

2 months ago | [YT] | 4

Naturally Artificial by Sergey Osipov

He run Call of Duty, Destiny, World of Tanks Blitz. 17 years at Activision, 10 at Wargaming

When I found Thaine Lyman is in Warsaw, I got on a plane. We talked about where GameDev is really going, who survives, and what to do if you're building something right now. His take: worst time to raise money. Best time to build

Worth a watch: https://youtu.be/UvuwpvJGiWs

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3 months ago | [YT] | 14

Naturally Artificial by Sergey Osipov

Funny pattern. Every cycle, the bottleneck moves one layer down the stack. Talent → infra → attention → compute → what’s next?

→ 2010: startups raised to hire developers
→ 2015: startups raised to rent AWS
→ 2020: startups raised to buy clicks
→ 2026: startups raise to buy tokens
→ 2030: startups raise to buy electricity? Data? Trust?

Your bet for 2030?👇

#AIstartups #VC #Tokens #Fundraising #TechCycles

3 months ago | [YT] | 14

Naturally Artificial by Sergey Osipov

A new problem: too many AI agents

A year ago, companies begged staff to use AI. Some firms pay bonuses for burning the most tokens. Mission accomplished. Now we're drowning. Meet AI agent sprawl!

Imagine 5k people corp. Dozens of new agents created daily. They plugged into corp mail. Customer data. Internal docs. Some duplicate each other. Some are security holes. All of them burn tokens/cash

Gartner says the Fortune 500 will soon run 150,000 agents that listen, speak, and act (like Placy.ai 👋). 150k. Bigger than most armies! They write emails. Sign SaaS contracts. Ping the CEO at 6am…

My bet: the next startup wave will be kill switches. The DevOps of agents. Boring on a pitch deck. Gold in five years. Anyone already building this? Drop a comment👇

#AIagents #AgenticAI #EnterpriseAI #Startups #LLMs

3 months ago (edited) | [YT] | 12