Naturally Artificial by Sergey Osipov

New episode: Jonathan Hill, founder of 1minus1 — 22 years in games marketing, platforms for Riot Games, Xbox and Tencent

The state of gaming marketing, and whether anyone still has a choice about AI. His answer: "You are not going to stop that wave coming in."

Watch on the channel

Skip the Carousel

1 2 3

1 week ago | [YT] | 5

Naturally Artificial by Sergey Osipov

Folks, let's inspect our vibecoding productivity. Vote plz

1 week ago | [YT] | 4

Naturally Artificial by Sergey Osipov

Students & founders in Almaty 🚀🇰🇿 One day. No code. Walk out with a working AI prototype and a pitch to real investors by evening. Zubr Capital and I are hosting.Two ways in:
• Have an idea? Apply as founder. Grab a team. Build it
• No idea? Apply as participant. Get matched. Build it anyway

Mentors are investors & directors from Zubr's portfolio. They're there the whole day, not for a keynote and a photo. We ran this in Warsaw already — watch my film to feel how it went: https://youtu.be/IYxKxLn-d0M

🕐 Sept 19, 9:30–20:00
📍 Almaty
🗣 In Russian
Apply by Sept 12: league.zubrcapital.com/hackathon

Free, but spots limited. One day. Real investors. No excuses

#AIHackathon #Almaty #Startup #BuildInPublic

2 weeks ago | [YT] | 8

Naturally Artificial by Sergey Osipov

🎬 THE GAME OUTSIDERS — a documentary in progress. Mass layoffs, cautious investors, players that hate AI. I'm not talking to the studios this time. I'm talking to the outsiders — marketing, creative, music, influencer agencies. The ones who carry a game to its audience. And the first ones cut when budgets tighten. Seven voices recorded so far. Swipe their quotes

Some are already out as podcast episodes — save for the flight back from Gamescom ;)

• AI is an excuse to fire people in gaming. Ex-Riot/Epic creative director, founder of Summoner, Matt Manarino:
YouTube https://youtu.be/XkeSYSFn3Hc
Spotify open.spotify.com/episode/0iJM1XUmFVUnzhhSLU56dW

• Creative agency in gaming — easiest biz to start. Alex Brodsky, Playsense CEO:
YouTube https://youtu.be/fNa5AA96PeE
Spotify open.spotify.com/episode/2chS0rvXvh9dYrAWwpMmlU

• GameDev done? AI backlash & post-pandemic hangover. xActivision xWargaming veteran Thaine Lyman:
YouTube https://youtu.be/UvuwpvJGiWs
Spotify open.spotify.com/episode/4Jx01mDye95fbC2ePO0OTw

Follow ‪@Naturally_Artificial‬ for the movie release 🎥

#GameDev #GamingIndustry #AIinGaming #GameOutsiders

Skip the Carousel

1 2 3 4 5 6 7 8 9

3 weeks ago | [YT] | 8

Naturally Artificial by Sergey Osipov

The irony of an AI investor's favorite episode this month being the anti-AI one

"We don't use generative AI as a studio. And I don't think we ever would. Not in a million years"

Meet Matt Manarino, co-founder SUMMONER (ex Riot/Epic)

1 month ago | [YT] | 0

Naturally Artificial by Sergey Osipov

"I hate it when we distinguish founders into female"

That's an investor saying it. On camera. And then the uncomfortable half of the answer: A woman with young kids and no support structure will not put 15 hours a day into a startup. It's a childcare problem

Stavriana Kofteros, W11 Ventures

What actually helps women founders more?

1 month ago | [YT] | 1

Naturally Artificial by Sergey Osipov

I call myself a Belarusian-Cypriot. Moved to this island 12 years ago. Back then "Cyprus startup ecosystem" sounded like a joke. Look at it now. Talent is moving here. Money is moving here. Business communities in every corner!

My new guest saw it from day one. Stavriana Kofteros — founder of W11 Ventures, European Innovation Council ambassador, former adviser to the President. In 2013, in the middle of the banking crisis, she co-wrote the Startup Manifesto. The government took 12 years to deliver

Her recipe for founders is simple: tough love. Stop complaining that the island is small. Your market was never in your backyard. And maybe not all places should become Silicon Valley. We have our own way

Episode partner — Zubr Capital

2 months ago | [YT] | 1

Naturally Artificial by Sergey Osipov

So who actually makes all those game trailers?

There's a hidden industry behind the video games industry — a small group of creators who make nothing but trailers. In-house studios. Independent creative agencies. They sit outside traditional game development. But they're the reason you slam that Wishlist button — or don't

About 10 agencies in the world compete for each project. A hidden industry behind the industry

All of us are riding the whirlwind of the post-pandemic market: layoffs, turnover, AI backlash. For them, every day is the eye of the storm

We're making a documentary about the people who make the trailers. Here's the first teaser

3 months ago | [YT] | 3

Naturally Artificial by Sergey Osipov

AI is cheaper than craft? Not in gaming! 🎮 Players hate AI. AAA studios get cancelled. Community revolts👾 So yes, studios use AI. But you can't say it out loud. Not publicly. Not even close. The elephant in the room: an industry worth $200B+ is quietly building on tech it's ashamed to admit using

My guest is a co-founder of Playsense, a top-10 creative agency globally in the space, making trailers for Riot, Wargaming, Ubisoft, Tencent. One of the most awarded European creative powerhouses. Alex Brodsky says a marketing agency is the easiest biz to start. Your first clients ARE your investors. But how do you survive in a market that is still down from the pandemic?

The episode is full of insights for all ad/marketing/creative teams and their clients. I’ve founded 2 agencies, after all 🙂 So, go ahead and watch it!

3 months ago | [YT] | 2

Naturally Artificial by Sergey Osipov

The scariest thing about vibecoding is not that everyone does startups. It’s the fact that everyone shows a demo

3 months ago | [YT] | 5