Authentara
Authentara® is the leadership platform founded by keynote speaker and author David Pettrone Swalve. Through provocative stories, research, and practical leadership questions, this channel examines the gap between who leaders believe they are and how their teams experience them.
Explore authentic leadership, workplace trust, AI and human judgment, organizational culture, and the Authentara Blueprint®—the system behind Pirate Jokes Aren’t Funny.
New leadership conversations every week.
Authentara
Growth that doesn't cost you anything probably isn't growth. It's just a preference you already agreed with.
Activated Growth shows up as resistance before it shows up as progress — the meeting you didn't want to have, the skill you're bad at before you're good at it, the slower version of yourself for a while.
Leadership Has a Soundtrack. Every Saturday, we explore it.
This week: "Against the Wind" — Bob Seger.
Hit play.
#LeadershipHasASoundtrack #ActivatedGrowth #AuthentaraBlueprint #BobSeger
5 days ago |[YT] | 0
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Authentara
Zeshan B took the National Anthem and ran it through qawwali and Chicago soul. Same words everyone knows. A completely different way of hearing them.
That's Equitable Insight — seeing something familiar through a lens that isn't your own, instead of assuming your view of it is the only accurate one.
Leadership Has a Soundtrack. Every Saturday, we explore it.
This week: "O Say Can You See" — Zeshan B.
Hit play.
#LeadershipHasASoundtrack #EquitableInsight #AuthentaraBlueprint #ZeshanB
1 week ago |[YT] | 0
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Authentara
Watch a good rhythm section for ten seconds and you'll see it: nobody's checking a chart. They just know where the one is.
Aligned Execution works the same way — everyone moving on the same timing, without a meeting to prove it. The groove holds because every player leaves space for the others.
Leadership Has a Soundtrack. Every Saturday, we explore it.
This week: "Jamming" — Bob Marley and the Wailers.
Hit play.
#LeadershipHasASoundtrack #AlignedExecution #AuthentaraBlueprint #BobMarley
2 weeks ago |[YT] | 0
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Authentara
🔔 LIVE TODAY AT 1 PM CT!
Praise Is Not Proof | Episode 1: The Most Dangerous Room.
🎬 Watch here: youtube.com/live/8tvyJ-FAUUs
Subscribe to Authentara and hit the 🔔 bell icon so you don’t miss upcoming episodes!
2 weeks ago |[YT] | 0
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Authentara
Every team has a sentence sitting in the room that nobody says — rehearsed in the car, typed and deleted, then finally spoken twenty minutes later, in the hallway, once it's too late to matter. Honesty with terrible timing.
Authentic Dialogue gets that sentence into the room while the decision's still being made.
Leadership Has a Soundtrack. Every Saturday, we explore it.
This week: "Think" — Aretha Franklin.
Hit play.
#LeadershipHasASoundtrack #AuthenticDialogue #AuthentaraBlueprint #ArethaFranklin
3 weeks ago |[YT] | 0
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Authentara
Something breaks. Your first instinct isn't honesty — it's the explanation that makes you look less at fault.
Trust-Built Transparency asks for the harder version: name what actually happened, plainly, without the polish.
"People Get Ready" isn't subtle about it either. It's a call to stop rehearsing and just show up as you are.
Leadership Has a Soundtrack. Every Saturday, we explore it.
This week: "People Get Ready" — The Impressions.
Hit play.
Go deeper on this one: Close the Loop Publicly — youtu.be/6t28ZZM7i3Q
#LeadershipHasASoundtrack #TrustBuiltTransparency #AuthentaraBlueprint #PeopleGetReady
1 month ago |[YT] | 0
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Authentara
Today is the final day to support our SXSW 2027 PanelPicker proposal.
Over the past few weeks, we've shared the story behind AI Is the New Mask: Build Your Decision Filter—a workshop designed to help leaders build and test a practical three-question Decision Filter for the moments that matter most.
Thank you to everyone who has voted, shared the proposal, and encouraged this journey. Your support has meant a great deal to us.
If you haven't had a chance to vote yet, there's still time.
🗳️ Vote here: participate.sxsw.com/flow/sxsw/sxsw27/community-vo…
Thank you for helping us bring this conversation to the SXSW community.
#SXSW #PanelPicker #Authentara #Authentic leadership
1 month ago (edited) |[YT] | 1
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Authentara
For years, pirate jokes were part of my mask.
Then one blunt note exposed it:
“Pirate jokes aren’t funny.”
Today, leaders have a new mask:
“The system recommended it.”
My proposed SXSW 2027 workshop is :
AI Is the New Mask: Build Your Decision Filter
It’s about using AI without giving away judgment, courage, or accountability.
If this conversation matters to you, vote here:
participate.sxsw.com/flow/sxsw/sxsw27/community-vo…
— David Pettrone Swalve
#SXSW #PanelPicker #AILeadership #AuthenticLeadership #FutureOfLeadership
2 months ago |[YT] | 0
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Authentara
Reviews like this remind me why I love this work.
Thank you, Kirsty.
If you're also ready to gain more clarity and move forward with confidence, Let's Talk.
tidycal.com/team/authentara/authentara-leadership-…
#leadership #leadershipdevelopment #review #authenticleadership
3 months ago |[YT] | 2
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Authentara
What causes the biggest leadership mistakes?
3 months ago |[YT] | 0
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