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We're back! This time, we're going inside the Olayan family.

If you’ve ever bought a Coke, used a P&G product, or walked into a major bank in Saudi Arabia, you’ve felt their influence. For decades, they built a $40B+ empire by becoming the indispensable local partner to the world’s biggest companies. 

This is the story of how a family from Riyadh positioned itself at the crossroads of global capital and a rising kingdom, while building one of the most influential business networks in the Middle East.

2 weeks ago | [YT] | 18

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More than 70% of global companies are family-owned, including some of the biggest names you’d never think of as “family businesses.”

We dug into the dynasties shaping economies, industries, and even nations.

We also mapped how power, ownership, and legacy intersect, and why family might be the strongest business model of all.

2 months ago | [YT] | 6

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In this episode of Founder Mode, we sit down with Spek, the founder of PopArabia. A former rapper who sold over a million records, he has been building the backbone of the Middle East’s $1B music industry from Abu Dhabi.

His roster includes JID, Mohamed Ramadan, and Nancy Ajram, and his bet is clear: the next global hits won’t come from LA or London, they’ll come from emerging markets.

This episode isn’t just about music. It’s about ownership, leverage, and rewriting how culture is monetized in the Middle East.

2 months ago | [YT] | 5

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We're back with a new episode on Saturday 🫡

3 months ago | [YT] | 13

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What's been your favorite episode from this summer?

4 months ago | [YT] | 13

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Who should we cover next on our next video 👀

1 year ago (edited) | [YT] | 12