There’s a saying in the advertising world: advertising chooses you, you don’t choose advertising." Nearly a decade ago, I found that to be true when I serendipitously started Wirality. I'm Saanand Warrier, and this is where I document what I consider some of the best moments that best explain what I do for a living.
This channel is a glimpse into my journey and a platform for sharing the lessons I've learned through trial and error, and some through sheer hard work. From in-depth discussions with diverse experts on my podcast, #WiredIn, to addressing your most pressing questions about advertising, marketing and branding in #Wirality101, I want this channel to be your gateway into the world of advertising and a resource for personal growth.
Join me as we continue to learn and grow. Subscribe to the channel if you haven’t already, your support helps me reach out far and wide and make this a bigger platform for knowledge.
Saanand Warrier
Spent an afternoon with Manish Sharma, the founder of Printo.
Manish has one of the rarest paths I have come across. He was building an AI company in Silicon Valley in 1999, then walked away after the dotcom crash to come home and built Printo, a brand most of us have used without a second thought.
What struck me was how plainly he thinks. Episode dropping soon.
#Printo #WiredIN #SaanandWarrier #ManishSharma #Business
1 week ago |[YT] | 4
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Saanand Warrier
Spent a Sunday afternoon talking shop with @AyushWadhwa
Ayush walked in without any agenda and through the course of our chat I figured out that we have much in common, we both started our respective advertising agencies in our early 20s, without any prior work experience or a partner in business, and there’s something about building that makes us tick.
Conversations like this are precisely why podcasting is such a fun way of exploring the world. Episode dropping soon
#WiredInMarketing
1 month ago |[YT] | 1
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Saanand Warrier
I've been getting increasingly curious about the world of influencers. @SauravFialok96 just gave me a mini masterclass into how the business of creators actually runs in India today and how he spots the next big name before anyone else does.
Episode coming soon on WiredIN Marketing.
[Melo, influencer marketing, creator economy, spotting creators, micro creators, partnership ads, LinkedIn creators, Instagram, brand building, WiredIN podcast, Saanand Warrier, Saurav Fialok]
1 month ago (edited) |[YT] | 2
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Saanand Warrier
Geopolitics has been a topic that I’ve always been intrigued by. @pranaykotasthane5778 just gave me a mini masterclass into modern day dynamics of politics X technology and how it influences geopolitics.
Episode coming soon.
[Taiwan, semiconductor, India chips, China, geopolitics, public policy, Takshashila, WiredIN podcast, Saanand Warrier, Pranay Kotasthane]
2 months ago |[YT] | 5
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Saanand Warrier
On the next episode of WiredIN, I sit down with the very young and talented Varun Khiatani co-founder of Mktg Stack (part of the @talentedagency grid of companies).
Varun and team have a very unique take on how AI & creativity intersect and what it means for the future of advertising.
They are the team behind all that you see on Bob’s Bar and many other brands.
Episode out tomorrow on youtube and all podcast channels.
3 months ago (edited) |[YT] | 7
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Saanand Warrier
Some conversations surprise you.
I expected to meet a sharp young marketer. What I didn’t expect was someone so calm, composed and incredibly articulate in the way he thinks about business, brands, and consumer behaviour.
At just 23, Anurag Bansal landed a role at Zerodha, working across content and strategy. But what struck me most wasn’t the milestone—it was the depth of thought behind it.
We spoke about marketing, advertising, length of content, making ads, and the lessons that come from being a practising content creator.
Episode dropping tomorrow on Youtube and other podcast channels.
#WiredIN #AnuragBansal #BusinessWithBansal #Marketing #Advertising
4 months ago (edited) |[YT] | 5
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Saanand Warrier
WiredIN Ep.38 is Live!!!
4 months ago |[YT] | 0
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Saanand Warrier
Couple of YouTuber strategist drop by this week on WiredIN Culture podcast.
Aadil Verma, Rishwajeet Singh and I spoke about attention, leverage, internet culture, and the strange game of making content for millions while trying to remain a person.
Somewhere between the jokes and chaos were a few uncomfortable truths about creators, audiences, and the platforms shaping both.
Full episode, dropping today.
5 months ago (edited) |[YT] | 5
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Saanand Warrier
It was super fun to host the very famous celebrity nutritionist Ryan Fernando on the podcast recently.
Episode coming very very soon.
6 months ago |[YT] | 7
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Saanand Warrier
WiredIN ep #35 with KC Avinash the founder of Train to Perform and S&C coach GOA Men’s Cricket team out now!!
7 months ago (edited) |[YT] | 7
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