Building an indie app business is a journey full of challenges, insights, and lessons learned. This channel is a behind-the-scenes look at my experience designing, developing, and growing Sofa, an iOS app that helps you be more intentional with your downtime.

I’m Shawn Hickman—a designer, developer, and indie app creator—sharing my process, what I’m working on, and the hard (and fun) parts of running a solo business. Whether it’s app development, YouTube, marketing, or unexpected lessons along the way, Worklog is an open journal of everything that goes into turning an idea into a sustainable indie business.

If you’re an indie maker, aspiring developer, or just curious about the process, tune in—and don’t hesitate to reach out! 👋


Shawn Hickman

Sofa's Black Friday sale is happening right now. Get 50% off the annual plan for a whole year of organizing, planning, and enjoying your downtime! Sale ends Dec 2, so act fast!

www.sofahq.com/black-friday-2024

5 months ago | [YT] | 0

Shawn Hickman

It’s been about 1 year since I quit my job and went full-time with Sofa (lol wut). I’m planning to make a video talking about the good, bad, things I’ve learned, etc.

If you have any questions you’d like to ask, I’d be happy to answer them in the video 👋

9 months ago | [YT] | 17

Shawn Hickman

Starting to wrap up the week with a new weekly admin routine I'm trying out in Notion. This is a recurring task I have set to show up every Friday.

1 year ago | [YT] | 6

Shawn Hickman

No video this week because I'm heads down working and prepping for a bigger announcement. In the meantime, enjoy a little preview of a new feature I'm building 👀.

1 year ago | [YT] | 7

Shawn Hickman

Howdy all, the launch date for Sofa 3.4 is set for Tuesday Dec 6th! There are a bunch of new features coming: shared lists, shortcuts, streaming providers, and more 🙌. I have a video coming out that day showing all the new stuff!

2 years ago | [YT] | 1