Welcome to IWC Schaffhausen's YouTube channel where we show you our world. A behind the scenes look to see what makes us – and our watches – tick. Sometimes literally.

We’ll introduce you to our family…our watch families. Pilot. Portugieser. Ingenieur. Aquatimer. Da Vinci. Portofino. Each one unique. Each one part of IWC. We don’t have a favourite. Or do we? Sometimes they #reinvent themselves or debut a new look. Who’s next? You’ll have to wait and see.

For the #watch geeks - we’ve got you covered with stories about our complications, #calibres and components. Discover how we engineer our watch materials and hear from those who pour their heart and soul into crafting our watches.

If you’re here for all things style and show, we’ll feature brand experiences and boutique openings from around the world, and some star appeal too.

Whether you’re an IWC aficionado or amateur, or simply curious, this channel is for you. You’ll want to subscribe. Trust us.


IWC Watches

Get ready! #IWCracing

3 weeks ago | [YT] | 6

IWC Watches

Take a seat for an exclusive live tour from Geneva with IWC Schaffhausen and CEO Chris Grainger-Herr, broadcast on YouTube at 12:30 CET, as we present the new collection.

Register now to be notified of the livestream.

#IWCwatches | #ProudlyMadeInSchaffhausen | #WatchesAndWonders2024

1 year ago | [YT] | 8

IWC Watches

#IWCtimehive

Do you need some guidance to choose your next wrist buddy?
Check out the new video from ‪@PSQWatches‬ for inspiration ⬇

1 year ago | [YT] | 14

IWC Watches

#IWCtimehive underwater 🤿

Aquaman and the Lost Kingdom director James Wan and IWC's Chief Design Officer Christian Knoop reveal the story behind the creation of #IWCaquatimer watches for the new Hollywood movie. ⬇

Which glowing wrist do you like better, red or blue?

1 year ago | [YT] | 9

IWC Watches

#IWCtimehive

Which one would you choose? PPC, PPC or...PPC? Vote below ⬇

1 year ago | [YT] | 39

IWC Watches

#IWCtimehive

8 ct Armor Gold® case, automatic, self-winding, Diameter 43.0 mm, Blue dial with luminescence, Brown calfskin strap.

Feast your eyes on the new Big Pilot's Watch 43 Tourbillon "Le Petit Prince" ⬇

1 year ago (edited) | [YT] | 10

IWC Watches

#IWCtimehive

Fancy a tour in our new boutique in Milano?
Check out the new video from ‪@iamcasaAndreaCasalegno‬ about the renewed boutique in Montenapoleone 21.

#IWCwatches

1 year ago (edited) | [YT] | 6