It's Complicated
Because it’s not a simple as they’d like you to think.
It can be too easy to leap to quick and simple conclusions that ignore the complex and interconnected reality we live, which is why we want to help provide a clearer understanding of the world through independent journalism that holds power to account.
About:
It’s Complicated started life as a monthly video series on The Guardian’s YouTube channel but as we grew we wanted to bring you more videos, more regularly, so we started this channel. The Guardian has been providing high-impact, independent journalism since 1821, always free from commercial and political influence. Help sustain our future by making a contribution today: support.theguardian.com/
It's Complicated
Which country produces enough food to feed its own population across all major food groups?
2 hours ago | [YT] | 6
View 1 reply
It's Complicated
How self-sufficient is your country?
There’s only one country in the world that could feed itself if global trade stopped tomorrow, and surprisingly it’s not the US or China.
Watch our latest Short to find out more: youtube.com/shorts/ovkw7hDFSoA
1 day ago | [YT] | 104
View 15 replies
It's Complicated
How long could London feed itself for if food deliveries to the capital stopped?
2 weeks ago | [YT] | 77
View 11 replies
It's Complicated
How much of the food on your plate is grown in your own country?
At one point Britain was able to produce more than 80% of the food it consumed. Today that figure has fallen to 57%, a situation described by the government as a national security risk. So, what happened?
Our latest video explores the reasons why the UK is at a high risk of food shortages and how it compares with other countries: https://youtu.be/P54JDMH6gQQ
2 weeks ago | [YT] | 42
View 9 replies
It's Complicated
Which food has barely changed price in UK supermarkets over the last 40 years?
3 weeks ago | [YT] | 110
View 17 replies
It's Complicated
Banana prices haven't changed in 40 years, and yet they are still sold below their actual value in supermarkets. In our latest Short, we delve into the surprising world of banana economics.
Watch here: youtube.com/shorts/27RwT9Ja9S4
3 weeks ago | [YT] | 41
View 1 reply
It's Complicated
How much do you trust food supplement advice on social media?
4 weeks ago | [YT] | 21
View 11 replies
It's Complicated
A 2013 Harvard food study showed how a restaurant's healthy image can create a 'health halo' that affects calorie perception. By how much more did adult Subway customers underestimate their meal calories compared to McDonald’s customers?
1 month ago | [YT] | 11
View 2 replies
It's Complicated
Our latest video looks at why homegrown apples can cost more than imported ones, but it also touches on another supermarket trick: shrinkflation.
We previously made another video explaining why some of your favourite products are getting smaller while prices stay the same.
Watch it here and let us know what you think in the comments below.
1 month ago | [YT] | 33
View 0 replies
It's Complicated
Which parts of our food supply system don’t make sense to you?
Bananas are grown in tropical climates and imported into the UK, yet they’re still typically one of the cheapest staple fruits per kilogram on supermarket shelves.
Compare that with apples: around 40% of the apples sold in the UK are homegrown, yet the average price of packaged apples has risen much faster than bananas since 2021.
Give our latest video a watch to find out more about the peculiar economics of supermarket fruit: https://youtu.be/0LGUrGQ5z40
1 month ago | [YT] | 39
View 7 replies
Load more