Investigating the economics and hidden systems impacting everyday life.
It's Complicated explores the complex and often opaque systems behind the prices we pay every day: from supply chains and monopolies to pricing psychology and globalization, we explain why modern life costs what it does. Using data, history, business analysis and real-world examples, our videos break down the systems shaping the modern cost of living. From food prices, shrinking products, expensive housing, delivery apps, tourism, supermarkets, subscriptions, and the systems quietly reshaping how we live.
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It's Complicated
Which country’s diesel exports have increased the most since 2022?
11 hours ago | [YT] | 15
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It's Complicated
Apologies, no video today as I'm a bit under the weather. Normal service will resume next week.
1 week ago | [YT] | 26
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It's Complicated
Which of these foods is the most inefficient, in terms of converting input calories from feed into food?
1 week ago | [YT] | 35
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It's Complicated
Roughly how many everyday food prices in supermarkets do shoppers tend to have a strong sense of?
2 weeks ago | [YT] | 15
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It's Complicated
We always want to make our videos as global as possible and we genuinely love hearing from viewers around the world.
So if you’ve watched more than one It’s Complicated, and you’re up for helping us, let us know where you are in the world in a comment below.
3 weeks ago | [YT] | 33
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It's Complicated
Have you heard about this?
Has anyone heard the claim that the USDA stores 1.5 billion pounds of cheese, 355 million pounds of butter, and 211 million pounds of pecans in underground caves near Springfield, Missouri?
I was very intrigued by this, but when I looked into it, there was a surprising lack of evidence to back it up. And yet, the USDA Commodity Credit Corporation did buy and hold large quantities of surplus dairy products during the 1970s and 1980s, but even then, pictures and documentary evidence are scarce.
Let me know if you’ve heard of this story and if you have any more information about it.
Image credit: Wikimedia Commons
3 weeks ago | [YT] | 31
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It's Complicated
How many servings of instant noodles did we eat worldwide in 2025?
3 weeks ago | [YT] | 31
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It's Complicated
Which of these terms means the bread it has been labeled as must contain a specific minimum amount of whole wheat flour?
The others have been fabricated for marketing purposes.
1 month ago | [YT] | 38
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It's Complicated
High food prices are affecting everyone right now, but it turns out they are affecting some people way more than others.
Our latest video looks at the grocery price situation and official healthy-eating advice in different countries to find out how rising food prices are hitting lower income households harder and whether it’s even mathematically possible to eat a government recommended healthy diet.
Watch here: https://youtu.be/ImRuL1kQde8
1 month ago | [YT] | 47
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It's Complicated
2.2 million children are eligible for free school meals in the UK during term time, so how do families replace all those meals when it’s the holidays?
Our latest Short takes a closer look at holiday hunger, a form of food insecurity which affects children across the UK: youtube.com/shorts/L-Gyr9of6Dc
1 month ago | [YT] | 144
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