Welcome to Master Key TV, our channel is dedicated to delivering high-quality programming that resonates with audiences .This channel is 24x7 Telugu News Initiated by K. Siva Bhagya Rao IRS (VRS), Fmr Dy. Comm. Income Tax He is a noted Philanthropist and is actively involved in Social Engineering. He founded Sneha Club - Payback to Society in 2001 many other entities in a group .

He noticed that the Fourth Estate (Media) is under the clutches of the corporate sector and political parties, which is dangerous to Democracy .Hence, he thought to decentralize the ownership by making independent media owners from the public. This model will not be detrimental to the individual’s revenue besides enjoying free telecasting of their news and views pertaining to discrimination in all fields in society. We invite all to become Independent media owners to safeguard the Constitution and DEMOCRACY.