David Feldman-Makrias

One thing I keep hearing about PMax is that it “I’m not sure if PMax works.”

When that happens, the first thing you should be looking at usually isn’t the spend.

It’s what the account is calling a conversion.

Most times, everything is grouped together:

– clicks

– page views

– tools

– general engagement

When that’s the case, the system does exactly what it’s told and chases the easiest signals.

Nothing actually went wrong. It was doing what it was told.

So if your PMax investment doesn’t seem to make a difference, this is a good place to start.

3 days ago | [YT] | 1

David Feldman-Makrias

For a long time, teams focused on ranking pages.

But people aren’t searching for keywords as much as they’re asking full questions.

And the answers they get determine which dealership they trust.

So your job isn’t just to get traffic anymore.

You have to be clear enough to show up when someone asks which dealership to trust, who has inventory, or who has the best price.

1 week ago | [YT] | 1

David Feldman-Makrias

I often see dealers complain about Facebook Ads not working.

In most cases, that comes from running them like e-commerce ads.

The thing is, automotive audiences sit under a special ad category, which changes everything about audience options available for advertisers.

So when your results feel off, it’s not random.

The rules are just different from what many people expect.

I broke down the changes and how to think about them on our blog. Check it out here: www.digitaldifferencemakers.com/post/facebook-ads-…

1 week ago (edited) | [YT] | 0

David Feldman-Makrias

Lately, I've been seeing OEMs put more and more money into Google Ads.

Stellantis. Ford. Nissan.

And in many cases, there’s not enough attention to structure, controls, or detail.

When that happens, costs go up, and everyone pays more.

So if you’re spending more and wondering why it doesn’t go as far as it used to, you're not imagining it.

Anyone seeing this?

2 weeks ago | [YT] | 1

David Feldman-Makrias

If a vendor promises to rank you in answer engines, ask how.


Because the rules are still being formed, what works today might look different in a few months.


What you need is a partner who can say:


•This is what is working right now
•This is what we're measuring
•This is how we'll adjust


That mindset ages better than certainty.


Keep that in mind this year.

2 weeks ago | [YT] | 0

David Feldman-Makrias

One thing I’ve been seeing with Vehicle Ads is how quickly Display gets blamed.

But in most cases, the issue isn’t Display at all.

Here’s what happens:

Once Shopping placements are filled for the day, Google doesn’t stop.

It shifts the remaining budget into retargeting, using the same product feed.

So you end up seeing:

- lower costs
- more impressions
- more interaction
- more Display traffic

And it feels like something “broke,” when really the spend just moved.

If you only judge Performance Max by the surface-level metrics, you will misread what’s going on underneath. Check the channel breakdown before assuming there’s a problem.

3 weeks ago | [YT] | 0

David Feldman-Makrias

Last year, Performance Max got a bit clearer.

If you didn’t know, you can now see where VLAs are actually showing up.

Search, Display, YouTube, Gmail, and even Maps.

It’s a small change, but it answers questions a lot of us have been guessing at for a while.

If you’ve only been looking at total conversions or ROAS, this fills in many gaps.

I did a quick walkthrough, in case you want to take a look: https://www.youtube.com/watch?v=D05bI...

3 weeks ago | [YT] | 0

David Feldman-Makrias

In 2025, the most overused word in the car dealer vendor world was “AI.”

They threw it at everything:

AI chat. AI CRM. AI BDC. AI calls. AI lead scoring.

But as we step into 2026, it’s important to know that not all AI is the same.

Most of what dealers buy is AI for conversion + operations.

The AI I care about most for growth is different:

AI that affects how your dealership gets discovered: organic search, AI Overviews, and answer engines.

It’s important to separate those, so as you're investing in “AI,” you’re not wondering why your marketing may be invisible.

4 weeks ago | [YT] | 0

David Feldman-Makrias

What Organic Marketing Needs to Look Like in 2026

Organic marketing is no longer one discipline.

SEO, GEO, AIO, and AEO may sound similar, but they don’t do the same job.

Each one controls a different moment where a buyer either finds your store or never sees it at all.

Once that distinction clicks, many marketing decisions become clearer.

1 month ago | [YT] | 0

David Feldman-Makrias

Thank you all for an incredible 2025. Wishing everyone an even better 2026. Happy New Year!

1 month ago | [YT] | 0