David Feldman-Makrias

Automotive ads are starting to appear in ChatGPT.

Someone asked about Honda maintenance and repairs.

ChatGPT gave the answer.

And right under it was a sponsored listing from Autotrader.

It’s still early.

But if this continues, this becomes another place where buyers decide what to click next.

Still, most dealers aren’t paying attention to this.

We cover what this means for dealers and where this could go next in this video: https://www.youtube.com/watch?v=Avgo1...

5 days ago | [YT] | 2

David Feldman-Makrias

Dealership SEO wins don’t always come from big changes.

Most of the time, it’s small fixes in the right place.

For one client, just updating a vague page header to say “New Silverado 2500 HD for Sale” did two things:

– made it clear to Google what the page was about

– matched the way buyers actually search

From there, it’s just picking the pages that matter most to fix first.

1 week ago | [YT] | 2

David Feldman-Makrias

Something strange has started showing up in a few CRM audits.

Not often. But enough to notice.

Leads that look like bot traffic at first glance… but don’t behave like bots.

They submit forms.

Ask specific questions.

Request details about vehicles.

Almost like something is gathering information on the shopper's behalf.

It reminded me of an article I read recently about agentic AI in the automotive industry.

There’s a lot of talk right now about AI agents helping people shop for cars.

And when you audit enough accounts, you start to notice small patterns that make you pause.

What happens when the “lead” in your CRM isn’t the shopper…

but the tool they sent to research for them?

Interesting shift to keep an eye on.

2 weeks ago | [YT] | 0

David Feldman-Makrias

Most dealership pages are still built mainly to rank in Google.

However, more buyers are starting to ask AI their car questions.

When that happens, they don’t see a page of links.

Instead, those buyers get one summarized answer.

And that answer comes from somewhere.

What does this mean for you?

If AI systems can’t easily understand what your dealership page is about, they’re unlikely to use it.

That’s why the basics matter more than ever:

– clear page structure

– obvious intent

– content that answers real car questions

When you have those, your site has a better chance at being the source of those answers.

2 weeks ago | [YT] | 0

David Feldman-Makrias

Something we see often with dealership SEO is that the biggest improvements don’t usually come from big changes.


They come from small fixes in the right place.


For one client, it was just a tweak to a page header and description.


Instead of vague wording, the page clearly said what it was about: “New Silverado 2500 HD for Sale.”


That small change did two simple things:


– it made the page’s purpose obvious to search engines
– and it matched the way buyers actually search


From there, the rest is just deciding which pages matter most to fix first.

1 month ago | [YT] | 0

David Feldman-Makrias

Most dealership SEO improvements don’t come from big changes.

They come from small fixes in the right place.

For one client, it was just a tweak to a page header and description.

Instead of vague wording, the page clearly said:

“New Silverado 2500 HD for Sale.”

That did two things:

– made the page’s purpose obvious to search engines

– matched how buyers actually search

Small fixes like this often move the needle faster than big SEO overhauls.

1 month ago | [YT] | 0

David Feldman-Makrias

Something we see pretty often when leads slow down is everyone starts tweaking the Contact page or adding more calls to action.

But that’s usually not where buyers spend their time.

Most traffic goes to:

– the homepage

– inventory results pages

– a handful of popular vehicle pages

So if a dealer has strong inventory on a model but isn’t seeing inquiries, that’s where we start.

Those inventory pages carry most of the load.

Make sure the headers are clear, the descriptions actually say something useful, and the location matches how buyers search.

Check where your traffic lives before changing everything else.

1 month ago | [YT] | 1

David Feldman-Makrias

A common concern I see with Performance Max is that it wastes spend on random placements.

So when we launched a full PMAX build for a dealer, that’s the first thing we watched.

So what happened?

Nearly 90% of spend went into Search and Shopping, not Display or YouTube.

That happened because the account clearly defined what a real conversion was, with forms leading and other actions supporting.

After roughly $600 in spend, the campaign produced 24 conversions.

When PMAX has clean signals, it spends based on intent instead of spreading randomly.

Worth remembering before assuming PMAX is the problem.

1 month ago | [YT] | 0

David Feldman-Makrias

One question that comes up a lot is why “best practices” don’t stick inside a dealership.

It’s usually not a lack of care.

Most management teams are just stretched thin.

Even solid recommendations can get ignored if they take too much time or effort to act on.

This new week, keep things simple:

- small steps
- clear walkthroughs
- changes that are easy to apply right away

That approach fits how most stores actually operate.

1 month ago | [YT] | 1

David Feldman-Makrias

Many dealerships don’t struggle with content because they lack ideas.

The issue is that many ideas don’t align with how the store actually operates day-to-day.

People are busy. So useful content that buyers would care about never gets made.

The upside is that content doesn’t have to be perfect to work.

Simple, imperfect pieces often land better because they’re quicker to create and feel more real.

1 month ago | [YT] | 1