Welcome to the It's More Than Just Money Movement channel, your go-to source for inspiration and education on investments, business, personal growth, property, and achieving success in life. Founded and run by Witness Mdaka, a renowned author, entrepreneur, and property developer, our channel is dedicated to empowering you with the knowledge and inspiration to excel in all areas of your life.
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It’s More Than Just Money
When you go to the gym, no matter how fit or good-looking you are, you’ll always find someone fitter, stronger, or looking better. But you don’t stop training because of that—unless you have serious psychological issues. You keep showing up, exercising, improving yourself.
Life, business, work, even social media are the same. There will always be people doing better than you. That’s not a reason to quit. You clap for them, but you keep working on you.
That’s my motto: show up every day and night for yourself.
And when it comes to property, wealth, and building generational impact — AddProp is the platform that helps you show up. List your property, find services, or connect with opportunities today at www.addprop.co.za.
4 days ago | [YT] | 199
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It’s More Than Just Money
AddProp is South Africa’s first property ecosystem built for everyone.
We are a technology platform — not an estate agency. That means we don’t sell houses or run trust accounts. Instead, we provide the digital infrastructure where landlords, tenants, agents, and service providers connect, transact, and grow.
Like Uber doesn’t own cars and Airbnb doesn’t own apartments — AddProp empowers the property market without being a practitioner itself.
Recent data from BusinessTech and Lightstone confirms why our strategy is genius: Soweto is the wealthiest township in SA, with over 1,600 properties worth more than R1 million and average home values of R585,000. Umlazi and Khayelitsha are also booming, with Khayelitsha’s adult population growing by 40% in just a decade.
That’s why we started in the townships — they are the true pulse of South Africa’s property economy.
AddProp makes it possible for:
✅ Landlords & tenants to onboard instantly
✅ Agents to expand their reach
✅ Service providers to access new clients
✅ Communities to unlock hidden value
This is more than an app — it’s a movement. From backrooms to boardrooms, AddProp is changing property forever.
Join our ecosystem: www.addprop.co.za
#AddProp #BackroomsToBoardrooms #PropertyTech
2 weeks ago | [YT] | 166
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It’s More Than Just Money
Kagiso, are you ready? 🚀
AddProp is coming to unlock property opportunities like never before. From backrooms to boardrooms, we’re empowering owners, tenants, and entrepreneurs to step into the property game with confidence.
📍 Kagiso, Krugersdorp
📅 Saturday, 6 September 2025
🎟 Seats are limited — RSVP today at www.addprop.co.za
This is more than an event. It’s a movement.
1 month ago | [YT] | 29
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It’s More Than Just Money
AddProp Investor Gala 🚀
From Backrooms to Boardrooms — the movement continues.
On Friday, 12 September 2025, we gather at the Radisson Hotel, Kempton Park for an exclusive black-tie evening where elegance meets impact.
With 11,000+ users and R4.1 Billion in listings, AddProp is now valued at over R200 Million — and this is your chance to be part of the story.
🎟️ Investor Seat: R5,000
⚡ Only 13 seats available — secure yours now!
📩 RSVP: info@addprop.co.za | 📞 079 454 6115
#AddProp #InvestorGala #FromBackroomsToBoardrooms #PropTech #WeAreAddProp
1 month ago | [YT] | 20
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It’s More Than Just Money
I always watch cartoons or animated movies with my daughter. For some reason, she makes me watch one movie 10 times. So, as is our custom, we were watching Sing — not sure if it was one or two.
During the singing competition, they performed a song by Taylor Swift, which has somehow now become my favourite out of all the songs my daughter has taught me.
The name of the song is Shake It Off. I had to sit and learn something from it because there’s no way I can just sit and watch movies without drawing any lessons — especially since the person who makes me watch them won’t take no for an answer.
In that song there’s this part:
Cause the players gonna play, play, play, play, play
And the haters gonna hate, hate, hate, hate, hate
Baby, I’m just gonna shake, shake, shake, shake, shake
I shake it off, I shake it off (whoo-hoo-hoo)
I draw so many lessons from these words. Don’t hate the player, play the game. But also, players will play, and haters will always hate.
What lessons do I draw? We face opposition daily in our journeys, especially in business. But the trick is this:
The players will keep playing.
The haters will keep hating.
But the winners? They keep moving. They shake it off and build anyway.
That’s exactly how I see AddProp. We’re building in real estate, in tech, in communities — shaking off doubt, shaking off resistance, shaking off the noise. While others talk, we execute.
Join the winners: www.addprop.co.za
List, rent, buy, invest. Build wealth, and shake off the noise.
1 month ago | [YT] | 249
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It’s More Than Just Money
Dreams are not for comfort. They’re meant to wake you up, stretch you, and push you into action. Every milestone you see here at AddProp started as a dream that refused to let me sleep. Now it’s reality. Yours can be too — but only if you move.
Join the movement. List and manage your property: www.addprop.co.za
#AddProp #IMTJM #FromBackroomsToBoardrooms
1 month ago | [YT] | 81
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It’s More Than Just Money
They only see the numbers.
10,000 users.
R3.8 billion in listings.
6 months.
But they don’t see this part.
The quiet planning. The lonely days. The notebooks. The meetings. The coffee shops where I sat staring at spreadsheets while others were celebrating life.
This journey didn’t start with tech — it started with a problem. People trying to rent. Struggling to buy. Losing out on deals they didn’t even know existed.
I knew we needed a different kind of property platform. One that didn’t just serve the industry — but belonged to the people.
Today, AddProp isn’t just a startup.
It’s a movement. A living, growing ecosystem.
We just hit 10,000 users. But we’re not done.
This weekend we go to Vosloorus. The streets. The landlords. The agents. The plumbers. The Electricians. The Contractors. The dreamers.
Built in South Africa.
For South Africa.
And we’re just getting started.
📍 Vosloorus – 23 August 2025
Join us: www.addprop.co.za
#AddProp #FromBackroomsToBoardrooms #10KUsers #TownshipTech #FounderInTheField #WitnessMdaka #StartupExecution #PropTechHistory
1 month ago | [YT] | 156
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It’s More Than Just Money
Opportunities vs Focus
What I’ve learned since starting AddProp is that opportunities are everywhere— but not every opportunity is a good one.
We’ve had offers from different players in the market: partnerships, suggestions, even money on the table. But some of those, we’ve simply declined.
Why? Because our focus is clear: our users. Everything we do must make their lives better. We’re not here to grab as much as we can and sit back. We’re here to collaborate, but only when it creates real value for the most important people in the ecosystem—our users.
I told my team the most important skill right now is focus.
Keep the main thing the main thing.
We don’t partner just because it looks lucrative. We partner when it improves the user experience, when it solves problems, and when it drives meaningful impact.
Money? That’s a byproduct of value.
Right now, our mission is simple:
Be on the ground. Solve problems. Serve our users.
Because when our users win, the whole ecosystem wins.
Join the movement: www.addprop.co.za
1 month ago | [YT] | 113
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It’s More Than Just Money
I didn’t start AddProp to just build tech.
I started AddProp to shift the conversation.
This isn’t theory — it’s execution.
From no funding to nearly 10,000 users.
From R0 listed to more R3.8 billion in property.
From idea to impact.
Today, I’m not pitching in boardrooms — I’m standing in front of the people who matter most.
The landlords.
The tenants.
The agents.
The township and urban entrepreneurs alike, who are the real Real-Estate market. These are the builders.
This is what leadership looks like.
This is what AddProp was built for.
📍 Vosloorus Roadshow – 23 August 2025
Venue: Vosloorus Community Centre
RSVP: info@addprop.co.za
🏡 www.addprop.co.za
#AddProp #FromBackroomsToBoardrooms #TownshipEconomy #FounderInTheField #StartupExecution #SmartPropertyManagement #ItStartedWithAUser #AfricanStartups
1 month ago | [YT] | 131
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It’s More Than Just Money
African Startups: We Didn’t Raise First — We Proved First
Yesterday I came across a post urging African founders to stop chasing million-dollar raises before validating their MVP. One line stood out:
“Investors fund certainty, not ideas. A $200K round with six paying clients beats a $3M pitch deck with projections.”
I couldn’t agree more. But here’s what we did differently at AddProp.
We didn’t even raise $200K.
We launched with zero funding, zero clients, and zero noise — just a clear vision and relentless execution.
What started six months ago has now become a story of undeniable traction.
Today, AddProp is approaching 10,000 users.
We’ve listed over R3.8 billion in property.
We’ve expanded nationally through our From Backrooms to Boardrooms roadshow.
And we’ve done it all without raising a single rand.
We built in public. With real landlords. Real tenants. Real properties. Real transactions.
No pitch decks. No vanity metrics. Just consistent, focused work.
If you’re building in Africa, remember this:
You don’t need a million to start.
You need a real problem. A working product. And a community that says yes.
Then — and only then — do you raise.
Not for validation, but for scale.
AddProp is ready for the next chapter.
We didn’t skip stages.
We built the staircase.
Now it’s time to go higher.
Build with us: www.addprop.co.za
#AddProp #AfricanStartups #SmartPropertyManagement #TechAfrica #BuildThenRaise #FounderLessons #FromBackroomsToBoardrooms #ItsMoreThanJustMoney #StartupExecution #ProptechAfrica
1 month ago | [YT] | 75
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