Welcome to the It's More Than Just Money Movement channel, your go-to source for inspiration and education on investments, business, personal growth, property, and achieving success in life. Founded and run by Witness Mdaka, a renowned author, entrepreneur, and property developer, our channel is dedicated to empowering you with the knowledge and inspiration to excel in all areas of your life.
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It’s More Than Just Money
You know, back in 2007, my mom told me to study marketing, like my late brother. She said I should go to MGI, now called EDUVOS. This was before she had a stroke in 2008. I didn’t agree with her.
First, I felt like she wanted me to walk in my brother’s footsteps. He had been killed just before graduating with his marketing qualification. I, on the other hand, wanted to be either an attorney or an economist. And to be honest, I didn’t see MGI as elite enough, at least not compared to Wits.
I had spent a lot of time at Wits during my matric year because I was part of the Saturday Star Schools program, taking extra maths classes. So I chose Wits. I chose to study Politics, Philosophy, and Economics.
But then life happened. My mom had her stroke and was hospitalised for almost three years. My life took a different direction. I failed badly. I was academically excluded from Wits. Fees wasted. Time wasted. Dreams delayed.
I remember going to my mom while she was recovering at my grandmother’s house in Alex. I was crying, telling her how hard life had become, and that I had just been excluded from Wits.
She looked at me and replied in Xitsonga: “Manje u rilela yini, Witty? U nga ni nyangatse. Famba a MGI u ya dzondza marketing.” (“So why are you crying, Witty? Don’t annoy me. Go to MGI and study marketing.”) I told her MGI was expensive, and it was, for us. Her response? “God will provide, Ngwananga.”
I’ll never forget those words. To this day, that’s how I move. Not by might. Not by sight. But by faith, trusting that God is well able to provide for me. Long story short, I tried to study a different course at MGI, but every aptitude test I took kept pointing me back to marketing and strategic business management. So I listened. I enrolled for a BBA, double majoring in marketing and strategic business management.
And I flowed. I passed very well, even when I didn’t study. That’s when I realized: I was gifted for this. Today, people ask me: “How did you turn It’s More Than Just Money into a brand, a podcast, a thriving YouTube channel, and a media business?” “How did you build AddProp and make it such a respected tech company in such a short space of time?” “How did you get over 5,000 users in 3 months and over R500 million worth of listings?” “How did you reach 25 000 plus users in 14 months and more than R5.2 billion worth of listing?”
My answer is simple: my gift is marketing. I tried to run away from it, but my mom kept redirecting me. I’ll forever be grateful to my angel. 🙏🏾
Join the ecosystem: www.addprop.co.za
2 weeks ago | [YT] | 281
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It’s More Than Just Money
25,000+ users.
R5.2 BILLION+ in property listings.
What makes this moment powerful is not only the numbers.
It is the journey behind them.
AddProp was not built in boardrooms with billion-rand backing. It was built from lived experience. From backrooms. From notebooks. From missed payments, handwritten records, confusion, and people trying to survive while managing property with little infrastructure.
It was built for the mother renting out rooms to feed her family. For the township landlord trying to formalise their business. For the young entrepreneur trying to enter the property industry without connections, systems, or access.
Years ago, property management in many communities meant writing rent payments on paper and hoping you didn’t lose track. Today, thousands of people are using AddProp to access digital infrastructure that many ordinary people were previously excluded from.
What started as a property listing platform is becoming something much bigger.
A growing ecosystem connecting property owners, tenants, agents, service providers, entrepreneurs, and communities through technology.
Behind these numbers are real people:
Landlords growing portfolios.
Agents getting exposure.
Service providers finding opportunities.
Businesses becoming visible.
Young people learning.
Communities gaining access.
Every roadshow.
Every signup.
Every listing.
Every partnership.
All of it helped build this moment.
25,000+ users is not the destination.
R5.2 billion+ in listings is not the destination.
It is simply proof that the movement is real.
And we are only getting started.
From backrooms to boardrooms.
www.addprop.co.za
3 weeks ago | [YT] | 53
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It’s More Than Just Money
Last year around this time, AddProp had just over 2 000 users.
Today, we are approaching 25 000 users nationwide.
What started as an idea in backrooms, meetings, coffee shops and small community conversations is becoming one of South Africa’s growing property technology movements.
The AddProp Roadshow is not just an event.
It is proof that ordinary people can build extraordinary things through consistency, education, technology and community.
Daveyton, we are next.
Join thousands of landlords, tenants, entrepreneurs, property professionals and future business owners already building with AddProp.
24 500 users today.
25 000 loading.
www.AddProp.co.za
3 weeks ago | [YT] | 46
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It’s More Than Just Money
From Backrooms to Boardrooms
Last year around this time, AddProp had just over 2 000 users.
Today, we are approaching 25 000 users nationwide.
What started as an idea in backrooms, meetings, coffee shops and small community conversations is becoming one of South Africa’s growing property technology movements.
The AddProp Roadshow is not just an event.
It is proof that ordinary people can build extraordinary things through consistency, education, technology and community.
Daveyton, we are next.
Join thousands of landlords, tenants, entrepreneurs, property professionals and future business owners already building with AddProp.
24 500 users today.
25 000 loading.
www.AddProp.co.za
4 weeks ago | [YT] | 57
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It’s More Than Just Money
The government won’t give you a job. Business people will give you a job. Better yet, you must create your own job. Those guys in government are employees themselves, trust me, if they knew how to create jobs they would’ve started proper businesses long ago. Stop relying on “leadership” to give you jobs, create your own. Produce and sell something.
Start here; www.addprop.co.za/
Figure out how you can participate in the economy.
1 month ago | [YT] | 184
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It’s More Than Just Money
Exclusive Vaal Roadshow Special
IT’S MORE THAN JUST MONEY
A guide to escaping the rat race and building generational wealth.
Book: R300 (includes nationwide delivery)
Workbook: R200
Combo Special: R450
Payment Details
Account Holder: QGI Consulting and Publishing
Bank: FNB
Account Number: 62864397601
Branch Code: 250655
Reference: Your Name & Surname
Email your proof of payment, delivery address, and contact number to:
book@qualitygrowthinternational.com
WhatsApp: 062 766 5612
Nationwide delivery within 1–14 working days.
Also available on:
www.witnessmdaka.com
www.takealot.com
Only 30 combo specials available.
1 month ago | [YT] | 20
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It’s More Than Just Money
Many landlords still manage properties through notebooks and WhatsApp messages.Many tenants struggle to access structured systems.Many young people want to enter property and business but do not know where to start.
AddProp was built to change that.
We are building infrastructure that helps landlords, tenants, agents, service providers and entrepreneurs participate in the modern property economy through technology, systems and access.
Today, over 23,000 users are already building through AddProp, with billions in property listings moving through the ecosystem.
And we are only getting started.
The AddProp Roadshow: Vaal Edition is part of taking this movement directly into communities — creating spaces for learning, networking, onboarding and economic participation.
23 May 202609:30 AM – 12:30 PM
Christian Family Church Vaal50 Athie Fourie Street, Vanderbijlpark CBD
Free Entry.
www.addprop.co.za
1 month ago | [YT] | 42
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It’s More Than Just Money
22 roadshows later… the momentum keeps growing.
On 9 May 2026, we hosted our 22nd AddProp Roadshow in East London during freezing weather conditions, yet the room was still filled with people hungry for growth, property, business and opportunity.
That’s because AddProp is not building from boardrooms first.
We are building from communities first.
Real conversations.
Real people.
Real landlords.
Real entrepreneurs.
Real property players.
Real questions.
Real onboarding.
Real growth.
And now… we move to ROADSHOW #23.
ADDPROP ROADSHOW — VAAL EDITION
23 May 2026
09:30 AM – 12:30 PM
Christian Family Church Vaal
50 Athie Fourie Street, Vanderbijlpark CBD
FREE ENTRY.
23,000+ users.
22 roadshows completed.
A growing national movement.
And we are still only getting started.
Vaal… we’re coming.
www.AddProp.co.za
#AddProp #AddPropRoadshow #VaalEdition FromBackroomsToBoardrooms
1 month ago | [YT] | 68
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It’s More Than Just Money
The property economy is bigger than buying and selling houses.
It’s landlords.
It’s tenants.
It’s developers.
It’s agents.
It’s plumbers, electricians and service providers.
It’s side hustlers trying to build something meaningful.
It’s ordinary people looking for a way into property and business.
On the 23rd of May 2026, we’re bringing all of that together at the AddProp Roadshow: Vaal Edition.
This is more than an event.
It’s a live ecosystem experience where people can:
• learn,
• connect,
• onboard onto AddProp,
• explore opportunities,
• understand property and business,
• and become part of a growing national movement.
We’ll also be showcasing how AddProp is building infrastructure across:
• property,
• technology,
• finance,
• services,
• distribution,
• and opportunity creation.
Whether you are:
• a landlord,
• entrepreneur,
• tenant,
• property professional,
• service provider,
• student,
• or someone serious about growth,
this room is for you.
23 May 2026
09:30 AM – 12:30 PM
Christian Family Church Vaal
50 Athie Fourie Street, Vanderbijlpark CBD
Free Entry.
Join over 23 000 users building through AddProp.
RSVP:
info@addprop.co.za
www.addprop.co.za
1 month ago | [YT] | 92
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It’s More Than Just Money
Extended by Popular Demand. Never to be repeated at this price.
For Mother’s Day only, take advantage of this special offer.
“It’s More Than Just Money”
Book:
R250 incl delivery
Book + Workbook Combo:
R350 incl delivery
Normal Price:
Book: R450
Workbook: R350
The workbook is designed to help guide your thinking, planning, and personal growth journey while allowing you to document your own thoughts, vision, and goals.
Limited stock available. Only 50 copies left.
Payment Details:
QGI CONSULTING AND PUBLISHING
FNB
Account Number: 62864397601
Branch Code: 250655
Reference: Name & Surname
Send proof of payment, delivery address, and contact number to:
Email:
book@qualitygrowthinternational.com
WhatsApp:
062 766 5612
Call:
010 023 6001
Delivery:
1–14 working days
Special Ends Tuesday, 12 May 2026 at 23:59.
1 month ago | [YT] | 22
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