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PRiME is a lifestyle guide for living well, not just living long. We provide a fresh perspective through articles written BY prime women FOR prime women on fashion, travel, fitness, beauty, finances, relationships, and entertainment. We talk about the things prime women are talking about - finding purpose and passion after retirement, finding love after a divorce or death of a spouse, and where we’ve found the best places to live or travel.

PRiME also offers expert career advice for those still in their professional positions or those venturing out to open their own business. Our network of more than 40 contributing authors includes physicians, business women, beauty experts, artists and fitness professionals. They are women at the top of their fields, writing about the topics they know best.