An online channel is a digital platform that enables businesses to promote, sell, and deliver products or services over the internet. It serves as a virtual storefront, allowing customers to browse offerings, place orders, make payments, and access support from anywhere, at any time. Online channels can include websites, mobile apps, social media platforms, and marketplaces such as Amazon or eBay. These channels are essential for reaching a broader audience, reducing operational costs, and offering a seamless shopping experience. Through features like product search, filters, customer reviews, and secure payment gateways, online channels enhance user convenience and satisfaction. Businesses can also gather data on customer preferences and behavior, allowing for personalized marketing and improved service. With the integration of logistics, online channels support efficient delivery and returns, making them a vital component of modern commerce.