The name “inspiRED” is a combination of the words “inspire” and “red”. It is derived from Kodansha’s brand purpose, "Inspire Impossible Stories", created last year to spread our philosophy of "interesting (omoshiroi) and informative (tame ni naru)", and Liverpool FC’s nickname, “the Reds”. This project aims to make our core values a reality, while providing the world with various types of content.