youtube.com/@datacenterdcsmi
SP Home Run is now DCSMI
(The Data Center Sales & Marketing Institute)
Elevating the role of sales, marketing, and go-to-market (GTM) professionals in the growth of the data center industry
Subscribe to DCSMI at youtube.com/@datacenterdcsmi
#sphomerun #dcsmi
SP Home Run specializes in digital transformation go-to-market strategy consulting, training, and growth programs for IaaS, SaaS, and Fintech companies.
SP Home Run helps CEOs identify revenue growth opportunities that their companies are currently missing. Since 1997, SP Home Run has been working with CEOs and sales directors of small businesses -- originally as technology consultants, and as digital marketing, sales, and revenue growth advisors since 2012.
SP Home Run Inc.
SP Home Run is now DCSMI
(The Data Center Sales & Marketing Institute)
Elevating the role of sales, marketing, and go-to-market (GTM) professionals in the growth of the data center industry
Subscribe to DCSMI at youtube.com/@datacenterdcsmi
1 year ago | [YT] | 2
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SP Home Run Inc.
Learn How to Much More Effectively Market and Sell to Human Resources Directors
Meet Buyer Persona: HR Helen at
www.HRHelen.com/
1 year ago | [YT] | 0
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SP Home Run Inc.
Learn How to Much More Effectively Market and Sell to Renewable Energy Entrepreneurs and Founders
Meet Buyer Persona: Renewable Energy Richard at
www.RenewableEnergyRichard.com/
1 year ago | [YT] | 0
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SP Home Run Inc.
Learn How to Much More Effectively Market and Sell to Chief Operations Officers (COOs)
Meet Buyer Persona: COO Carlos at
www.COOCarlos.com/
1 year ago | [YT] | 0
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SP Home Run Inc.
How to Attract the Right Clients, in the Right Places, at the Right Time, and Most Importantly in the Right Context
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey & Company discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
In partnership with Edelman, LinkedIn concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
This massive change in buyer behavior has proven incredibly challenging for legacy sales teams stuck in the past -- cold-messaging people on LinkedIn and begging for 15-minute meetings to pitch their product or service.
But these changes also provide incredible opportunities for those teams that can position themselves as subject matter experts, teachers, trusted advisors, and thought leaders.
Learn more and enroll in Go-to-Market Strategy Reboot Camp now at
www.sphomerun.com/reboot
1 year ago | [YT] | 1
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SP Home Run Inc.
Customer Success Carol is a director of customer success at a software as a service (SaaS) company.
Meet Buyer Persona: Customer Success Carol at
www.CustomerSuccessCarol.com/
1 year ago | [YT] | 1
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SP Home Run Inc.
CTO/CIO Oscar is a Chief Information Technology Officer who may work in one of the following industries: banking, consumer goods, ecommerce, engineering, financial services, government, healthcare, insurance, manufacturing, media, technology, or telecommunications.
In addition to demographics, Buyer Persona: CTO/CIO Oscar gives you insight on Identifiers, Goals, Challenges, Quotes, LinkedIn Group Membership / Online Communities, Knowledge Identification/Topics, CTO/CIO Conferences, and CTO/CIO Publications.
U.S.-based
Works at a company with approximately 426 employees
9 Goals
8 Challenges
12 Job title alternatives
15 Certifications
47 LinkedIn Group memberships
83 Knowledge identifiers
33 Conferences
27 Publications
Meet Buyer Persona: Buyer Persona: CTO/CIO Oscar at
www.CTOCIOOscar.com/
1 year ago | [YT] | 1
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SP Home Run Inc.
Learn How to Much More Effectively Market and Sell to Chief Data Officers and Chief Analytics Officers
Meet Buyer Persona: Chief Analytics Charlie at
www.ChiefAnalyticsCharlie.com/
1 year ago | [YT] | 1
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SP Home Run Inc.
Buyer Persona: Data Scientist Dylan
Data Scientist Dylan is a data scientist who works in one of the following industries: banking and financial services, communications, construction, education, energy and utilities, entertainment, healthcare and medical services, insurance, government, manufacturing, retail, technology, or transportation.
In addition to demographics, Buyer Persona: Data Scientist Dylan gives you insight on Identifiers, Goals, Challenges, Quotes, LinkedIn Group Membership / Online Communities, Knowledge Identification/Topics, Data Science Conferences, and Data Science Publications.
U.S.-based
Works at a company with approximately 2,200 employees
8 Goals
7 Challenges
15 Job title alternatives
56 LinkedIn Group memberships
65 Knowledge identifiers
20 Conferences
33 Publications
Learn more at www.DataScientistDylan.com/
1 year ago | [YT] | 2
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SP Home Run Inc.
Learn How to Market and Sell to Construction Company Executives
Buyer Persona: Construction Calvin is president and CEO of a construction company specializing in one of the following areas: bridges, commercial buildings, high-density dwellings, hospital and healthcare facilities, industrial and manufacturing, railways, residential housing and renovations, roadways, schools and universities, seaports, skyscrapers, tile, stone, and gravel, or water and sewer.
Meet Buyer Persona: Construction Calvin at
www.ConstructionCalvin.com/
1 year ago | [YT] | 1
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