Asghar Khan

Just wrapped a Meta lead ad campaign for a real estate business. Here's what the numbers looked like:

📊 59 Leads generated
💰 Rs 7,354 total spend
📉 Rs 124 cost per lead
👁️ 30,000+ impressions | 23,000+ reach
📈 0.74% CTR

Two ads. One campaign. Three weeks.

The biggest lesson? One of our ads spent less but delivered leads at a lower cost per form — just goes to show that more budget doesn't always mean better results.

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4 days ago | [YT] | 1

Asghar Khan

𝙒𝙚 𝙥𝙧𝙚𝙨𝙚𝙣𝙩𝙚𝙙 𝙤𝙪𝙧 𝙛𝙞𝙧𝙨𝙩 𝙚𝙣𝙩𝙧𝙚𝙥𝙧𝙚𝙣𝙚𝙪𝙧𝙞𝙖𝙡 𝙥𝙧𝙤𝙟𝙚𝙘𝙩.

This wasn’t just a display, it was the outcome of our Entrepreneurship course, where learning didn’t stop at theory. From problem identification and research to ideation, validation, and pitching, we studied each step and implemented it along the way. The Display became the final stage where everything came together.

At our stall, we showcased a simple but overlooked problem. Recent research shows that 76% of young adults face hair fall and scalp-related issues, yet most hair care products focus on cosmetic shine instead of scalp health.

So our solution was built around a scalp-first approach, addressing the root cause rather than masking symptoms.
What made this experience powerful was the interaction. Real people, real questions, real feedback.

Explaining our idea repeatedly helped us understand one thing very clearly, entrepreneurship isn’t about having the perfect answer, it’s about testing your thinking in the real world.

All credit to Prof. Zaid Siddiqui Sahib, who doesn’t just teach concepts, but enforces execution. From idea to exposure, he ensured we experienced the entrepreneurial process the way it actually happens.
Grateful for the learning, the pressure, and the exposure.

This wasn’t just an assignment, it was training for the real world. ❤️

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4 months ago | [YT] | 0

Asghar Khan

9 months ago | [YT] | 0

Asghar Khan

Small budget, big results. 💸🔥

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9 months ago | [YT] | 0

Asghar Khan

The Skincare Brand Funnel No One Talks About, But Should.

Running Meta or Google Ads for a beauty brand?

Here’s what most people miss:
🔸 It’s not about launching ads.
🔸 It’s about guiding the buyer through a journey.

Let me break it down 👇

TOF (Top of Funnel)
👀 Goal: Stop the scroll
🎥 Creative: UGC, reels, pain-point hooks
🧠 Messaging: “This is your problem, here’s a new solution”


MOF (Middle of Funnel)
🤔 Goal: Build trust + curiosity
📸 Creative: Testimonials, reviews, education
📩 Messaging: “Why we work, what’s inside, proof from others”


BOF (Bottom of Funnel)
🛒 Goal: Trigger the purchase
🔥 Creative: Offers, urgency, before–after
📲 Messaging: “You’ve seen it work, now’s your time to buy”

Most brands throw all their ads into one bucket, But real results come from strategic layering.

If you’re tired of guessing and ready to scale, let's talk. 💬


#FacebookAds #PerformanceMarketing #SkincareBrands #BeautyBrandStrategy #MarketingFunnels #EcommerceTips #DigitalMarketingPakistan #GrowthMarketing

9 months ago | [YT] | 0

Asghar Khan

Why Most Skincare Brands Waste Money on Ads (and How to Stop It) 💸


I see this all the time:
Skincare and beauty brands pouring thousands into Meta or Google Ads…
📉 but not seeing results.
📦 no consistent sales.
😓 and no idea what’s going wrong.


Here’s why it happens (and how to fix it): 👇

1. Boosting Posts Instead of Building Strategy:
“Boost” is not a strategy. It’s a quick hit that lacks direction.
Instead: Run structured campaigns based on funnel stages and buyer intent.

2. Using Aesthetic Creatives That Don’t Convert:
Pretty isn’t persuasive. UGC, reviews, and problem-solution videos outperform studio shots every time.

3. Ignoring the Offer:
No amount of targeting will save a weak offer.Your audience needs a reason to act, Urgency, clarity, value.

4. Skipping the Testing Phase:
You can’t scale what you didn’t test.
Creative testing is non-negotiable for sustainable performance.


If you’re running ads and not seeing results, it’s not your product. It’s probably your approach.

I help skincare brands create ad systems that convert, not just attract likes.

Let’s talk if you’re ready to stop wasting money and start scaling. 💬

#DTCmarketing #SkincareMarketing #FacebookAds #GoogleAds #PerformanceMarketing #ecommercebranding #pakistanbrands #beautybusiness

10 months ago | [YT] | 0

Asghar Khan

How I Generated 4.91x ROAS for a Beauty Brand on Just Rs. 1,500 Spend?


I recently launched a campaign for a hair serum brand in Pakistan.

🎯 Goal: Get direct sales using Meta Ads (FB/IG)
💡 Hook: Clear offer + relatable UGC + mobile-first creative
🔥 Result (for 1 day):
→ 10 Purchases
→ Cost per Purchase: Rs. 148
→ ROAS: 4.91

That means for every Rs. 1 spent, the brand made almost Rs. 5.


No crazy budgets. No fancy funnels.
Just strategy that actually converts.


If you're a skincare or beauty brand looking to run profitable ads,
let's talk 👇

#MetaAds #EcommerceMarketing #PerformanceMarketing #BeautyBrands #CaseStudy

10 months ago | [YT] | 1

Asghar Khan

Why I choose to work with Beauty Brands ❤️

#ecommercemarketing #skincarebusiness #digitalmarketingpk #beautybrandmarketing #facebookads #googleads #entrepreneurlife #pakistanbrands

10 months ago | [YT] | 0

Asghar Khan

3 Skincare Ad Ideas That Are Working in 2025 👇
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📩 If you're a skincare brand looking to grow with performance ads, feel free to DM me or comment below.
I'm offering a Free Custom Ad Strategy this month (limited spots).

#SkincareMarketing #BeautyBrandAds #PerformanceMarketing #DigitalMarketingStrategy #MetaAds #EcommerceMarketing #UGCContent #AdCreativeStrategy #MarketingForSkincare #LinkedInForBusiness

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10 months ago | [YT] | 0