Anandini Kapur

Did ‪@Bose‬ just launch butter?
Bose, an audio technology company jumped onto 2025’s most famous color ‘butter yellow’ for their experiential packaging, brining immense attention to their new speakers. This ingenious packaging design equates the smoothness of butter with the smoothness of music with Bose’s Soundlink Plus portable speaker's. Would you buy the product for it’s packaging?
#brand #brandpackaging #packaging #experientialmarketing #marketing #music

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1 week ago | [YT] | 5

Anandini Kapur

"This Barbie Diwali doll represents the fashion-forward modern woman, who wears India on her sleeve with pride. I'm honoured for this opportunity to represent contemporary Indian fashion on a global platform and hope it inspires kids across the world to connect with their culture and heritage." - Anita Dongre, Indian fashion designer.

To celebrate the 'Festival of Lights', Barbie® Diwali doll wears her Moonlight Bloom set from Anita Dongre. Her choli top, floral koti vest and lehenga skirt are lush with dahlias, jasmine and the Indian lotus. With golden bangles and earrings that dazzle by the light, she reflects the luminance of Diwali.

This is great marketing for an Indian designer during Diwali. An international touch to a cultural festival- celebrating Diwali across the globe.

#diwali #happydiwali #diwali2025 #marketing #brandBuilding #brand #designer

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2 months ago | [YT] | 3

Anandini Kapur

Lay’s Rebrand Explained: From real potatos to Lay’s chips.

In October 2025 , ‪@Lays‬ unveiled its largest global redesign after nearly 100 years. Lay’s rebranding is not just a visual update, but a complete repositioning to match consumer expectations around health, transparency and authenticity.

#marketing #brand #brandbuilding #lays #chips #pepsi

‪@PepsiCo‬ ‪@PepsicoIndiaOfficial‬

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3 months ago (edited) | [YT] | 2

Anandini Kapur

If you’ve watched Ba***ds of Bollywood and not watched this ad yet, you’re missing out! BoAt x Netflix collaborate to promote The Ba***ds of Bollywood in a bollywood mockery ad, just like the hindi netflix series. The ending with Aman Gupta is the best!
‪@NetflixIndiaOfficial‬
#badsofbollywood #amangupta #bobbydeol

3 months ago | [YT] | 0

Anandini Kapur

Which one of these videos got the MOST views and pushed me to my first 1K subscribers?

4 months ago | [YT] | 2

Anandini Kapur

Creative brand name, matcha edition.
If you know, you know.
#matcha #dhoom #brandname #marketing #branding#matchalover

6 months ago | [YT] | 3