Online Labs
10+ Years Google Ads Expert | Google Certified Partner
Business Inquiries: hello@onlinelabs.io
I turn Google Ads confusion into profitable campaigns. Whether you're starting from zero or optimizing existing campaigns - I break down the exact frameworks, systems, and strategies I use managing $5M+ in ad spend across 50+ businesses.
🎯 WHO THIS IS FOR:
- Beginners learning Google Ads from scratch
- Marketing professionals wanting advanced optimization tactics
- Business owners tired of wasting ad budget
- Freelancers adding Google Ads to their services
📈 WHAT YOU GET:
- Weekly Google Ads tutorials (every Tuesday)
- Step-by-step campaign setup guides
- Real account optimizations with results
- Professional templates and audit frameworks
10+ years experience | Google Partner Certified | Active practitioner, not just educator
New videos every Tuesday. Subscribe to get better results
Online Labs
New video: How the 80/20 Rule Transformed My Google Ads Results 📊
5 years ago: Managing 40 accounts, 12-14 hour days, mediocre results
Today: Better results with fewer hours
The breakthrough? Realizing 20% of campaigns generate 80% of results (but I was treating everything equally)
Question: What's one thing you spend too much time on in Google Ads that probably doesn't move the needle? 👇
3 weeks ago | [YT] | 0
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Online Labs
Matt just hit 650% ROI on a $7k program with minimal budget.
This is exactly why we built the Masterclass.
Watching students go from wasting ad spend to running campaigns with confidence - nothing beats this feeling.
Helping people actually succeed with Google Ads - not just learn theory.
2 months ago | [YT] | 0
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Online Labs
Mind-blowing stats from "$300 Billion Machine" 🤯
- 8.5 BILLION searches every second
- $280B annual revenue (bigger than 180 countries GDP)
- 47% of e-commerce starts with Google search
- 15% of daily searches are completely NEW
But here's what I find most fascinating: It all started because Larry Page hated banner ads in 1998.
One decision. Global impact.
Question for you: What small decision in your business/career had unexpectedly big results?
Share below! 👇
3 months ago | [YT] | 2
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Online Labs
🚨 NEW VIDEO DROPPING TOMORROW 🚨
After 10+ years managing Google Ads campaigns, I finally made my tribute video to this incredible $300 billion machine we work with every day.
This isn't your typical "how-to" video. It's more like my love letter to the sophistication of what happens between typing a search and seeing results.
The scale is absolutely insane - we're talking about economic impact bigger than 180 countries combined.
Been working on this for weeks and honestly can't wait to share it with you all.
🔥Video goes live tomorrow
#googleads
3 months ago | [YT] | 0
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Online Labs
3 things to remember:
1. Don't blame anyone. You have the power to change your life.
2. Embrace the suffering.
3. If you're doing your best today - don't worry about tomorrow.
6 months ago | [YT] | 0
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Online Labs
TOP 5 Underrated Shopify Apps You Should Know:
1. ReConvert – Post-purchase upsells that actually convert
2. CandyRack – Sleek one-click upsells before checkout
3. Lifetimely – Get LTV & profit analytics in seconds
4. SMSBump – Powerful SMS marketing with automation
5. Klaviyo – Best-in-class email flows for serious growth
6 months ago | [YT] | 0
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Online Labs
Good place for marketing ideas and inspiration:
marketingexamples.com/
6 months ago | [YT] | 0
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Online Labs
SEO friends: Keep an eye on Semrush Sensor if you've noticed ranking fluctuations lately.
This tool measures Google's algorithm volatility across different industries - you can see we just went through a period of "Very High" turbulence (those red peaks!) before things started settling down.
What's fascinating is how differently it affects each sector - Arts & Entertainment at 7.2 volatility vs Health at just 1.7.
Are you monitoring SERP volatility or just reacting to ranking changes?
6 months ago | [YT] | 0
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Online Labs
Gold mine alert for Facebook advertisers:
dansiepen.io/growth-checklists/facebook-ads-audit-optimisations
Just found Dan Siepen's 43-point Facebook Ads audit checklist. The audience targeting section is brilliant - completely changed how I'm layering interests.
Perfect systematic approach when clients ask why their campaigns are underperforming.
What's your favorite ad troubleshooting resource?
6 months ago | [YT] | 0
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Online Labs
Facebook Ads ROAS looking disappointing?
Here's what's working for me:
1. Custom conversion windows matter more than you think - most of my clients need 7-day click, 1-day view for accurate attribution
2. Campaign budget optimization (CBO) consistently outperforms ad set level budgeting for ecommerce - 30% better ROAS in my tests
3. Retargeting + prospecting in separate campaigns (not ad sets) gives cleaner data
4. Conversion API + pixel implementation is non-negotiable in 2025
What's your best Facebook ads tip that nobody talks about?
7 months ago | [YT] | 0
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