Let's be real, marketing is a hot topic for most of us. Those of us working in this industry tend to understand it well but always have a hard time explaining it to others. We know it not just ads or promotion, but don't know what words to use to describe it.
If you get sweaty while explaining marketing to others, you're not alone. We all have been there. Marketing as a subject is so broad and changes so rapidly that most of the definitions we were taught at school or college are getting outdated.
Then how do you define marketing the next time your nosey neighbor or relative asks what you do for a living?
Don't worry, Marketer Nihal got your back!
In easy and practical terms, we can say that marketing is the process of making a product, service or idea useful to a specific group of people.
Think of it like dating. You don't just walk up to someone and scream "MARRY ME!" (Unless you're in a very specific rom-com, and even then, it's risky). No, you try to understand them, figure out what they like, present your best self, and build a relationship. Marketing is kinda like that, but with less awkward small talk about the weather (hopefully).
The marketing playbook you learned in business school is officially outdated. While the traditional 4Ps (Product, Price, Place, Promotion) served marketers well for decades, today's digital-first, customer-centric landscape demands a more sophisticated approach.
Our new carousel breaks down the evolved 7Ps framework for 2025: • Product → Personalization: One-size-fits-all is dead. Today's consumers expect tailored experiences that speak directly to their unique needs and preferences.
• Price → Positioning: Setting prices isn't just about margins anymore—it's about communicating your brand's value proposition in an increasingly crowded marketplace.
• Place → Presence (Omnichannel): Your brand needs to exist seamlessly across physical and digital touchpoints, creating a cohesive customer journey regardless of entry point.
• Promotion → Persuasion: Modern marketing focuses less on broadcasting messages and more on creating compelling narratives that genuinely connect with audiences.
• People → Participation: Today's consumers don't want to be passive recipients—they want to co-create, contribute, and feel ownership in your brand story.
• Process → Performance Metrics: Data-driven decision making allows marketers to continuously optimize based on real customer behavior, not assumptions.
• Physical Evidence → Proof: In an era of information abundance, authentic social validation through reviews, testimonials, and user-generated content builds the trust necessary for conversion.
Which of these "P's" do you believe is most critical for your business success in today's market? Share your thoughts in the comments below!
Marketer Nihal
Marketer Nihal
Let's be real, marketing is a hot topic for most of us. Those of us working in this industry tend to understand it well but always have a hard time explaining it to others. We know it not just ads or promotion, but don't know what words to use to describe it.
If you get sweaty while explaining marketing to others, you're not alone. We all have been there. Marketing as a subject is so broad and changes so rapidly that most of the definitions we were taught at school or college are getting outdated.
Then how do you define marketing the next time your nosey neighbor or relative asks what you do for a living?
Don't worry, Marketer Nihal got your back!
In easy and practical terms, we can say that marketing is the process of making a product, service or idea useful to a specific group of people.
Think of it like dating. You don't just walk up to someone and scream "MARRY ME!" (Unless you're in a very specific rom-com, and even then, it's risky). No, you try to understand them, figure out what they like, present your best self, and build a relationship. Marketing is kinda like that, but with less awkward small talk about the weather (hopefully).
#marketing
4 months ago | [YT] | 0
View 0 replies
Marketer Nihal
The marketing playbook you learned in business school is officially outdated. While the traditional 4Ps (Product, Price, Place, Promotion) served marketers well for decades, today's digital-first, customer-centric landscape demands a more sophisticated approach.
Our new carousel breaks down the evolved 7Ps framework for 2025:
• Product → Personalization: One-size-fits-all is dead. Today's consumers expect tailored experiences that speak directly to their unique needs and preferences.
• Price → Positioning: Setting prices isn't just about margins anymore—it's about communicating your brand's value proposition in an increasingly crowded marketplace.
• Place → Presence (Omnichannel): Your brand needs to exist seamlessly across physical and digital touchpoints, creating a cohesive customer journey regardless of entry point.
• Promotion → Persuasion: Modern marketing focuses less on broadcasting messages and more on creating compelling narratives that genuinely connect with audiences.
• People → Participation: Today's consumers don't want to be passive recipients—they want to co-create, contribute, and feel ownership in your brand story.
• Process → Performance Metrics: Data-driven decision making allows marketers to continuously optimize based on real customer behavior, not assumptions.
• Physical Evidence → Proof: In an era of information abundance, authentic social validation through reviews, testimonials, and user-generated content builds the trust necessary for conversion.
Which of these "P's" do you believe is most critical for your business success in today's market? Share your thoughts in the comments below!
#MarketingEvolution #MarketingStrategy #BusinessGrowth #ModernMarketing #DigitalStrategy #ConsumerBehavior #BrandBuilding #CustomeExperience #MarketingTrends2025 #BusinessInnovation
4 months ago | [YT] | 0
View 0 replies