he/him
Sam Gracie, formerly known as Avid Beats, is a versatile indie and electronic artist, singer/songwriter and music producer from London, UK. His catalogue spans a wide range of genres, including hundreds of original works and collaborations with musicians worldwide.
Each of Sam's projects tells a specific story, both musically and visually. Sam increasingly creates captivating videos for his songs, such as the beautiful stop motion video he made for his alternative art pop piece "Can you find me, you, us?" with Cece Alaniz.
Discussing topics such as emotions and the environment, Sam's lyrics are from the heart. He writes many of them in nature, which is one of his biggest inspirations, and loves to link his feelings to things that he sees and experiences while spending time in nature. Campaigning to protect the environment is also a central aspect of his life.
Sam's creative approach allows him constantly to experiment, pushing boundaries, while retaining his distinctive sound.
Sam Gracie
I recorded this guitar for my latest two-part project "Aconite" with @multibloom - a reflection on letting go of safety to reach from growth. 🎸🪻
Watch: youtube.com/shorts/uTz9El8ukSQ
We hope you resonate with the songs! Much love for all of your support. 💜
P.S. Shout out @cecealaniz for the amazing guitar pick! 🌈 We're so excited to have music on the way too! And shout out to my Mum for the beautiful embroidery of an Aconite flower in an 'insect eye' hexagon, as seen in the music videos! 🐝
1 day ago |[YT] | 19
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Sam Gracie
Jamie @jamieian this is a magical song! ✨ I truly love how you flowed on this! This instrumental with Teikiatsu holds a lot of memories for me, going back to 2020, and your vocals feel very emotional, matching the energy perfectly. 🥲🙏💙🌌 Your lyrics are so authentic. I really respect that about your music - it's from the heart. 💓 Much love my friend, thank you so much for choosing our beat. 🎶🌊🥰 Keep shining. 🌠💫
1 day ago |[YT] | 7
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Sam Gracie
Aconite parts 1 & 2 (@multibloom 's Remix) are out now! 💜 It makes me so happy you are enjoying both tracks, and their visualisers. 🙏🪻 Thank you very much for your support!
Check them out if you haven't already:
Pt. 1: https://youtu.be/PDKDjZYm6R4 (art pop)
Pt. 2: https://youtu.be/-9nfQ80R8v4 (experimental garage)
📸 Photos by Alison Gracie
1 week ago |[YT] | 22
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Sam Gracie
It was amazing to meet Edoardo Gastaldi @EdoardoGastaldiMusic at his concert 'Crumbs of Sound' in London yesterday! 🎹 Such a great venue (St Mary's Church, Islington). The music he and his 3 colleagues (Davide Fasiello @davidefasiellomusic , Matias Dal Pos @matiasdalpos and Charmey @CharmeyMusic ) played was truly exquisite. 🎶✨
Edoardo and I have been following each other's music on YouTube for a while now, and I'm sure quite a few of you will know his music already, as he is a lovely member of the music community here on YouTube. 🙏 But if you haven't, be sure to check it out!
Thank you for this wonderful afternoon. 💜
10.10.2026
1 week ago |[YT] | 30
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Sam Gracie
This is how I made the beautiful floral music videos for my new two-part electronica project "Aconite" with multibloom! @multibloom 🎬🪻 youtube.com/shorts/YJ1WAULfAuw
Be sure to check out both versions of the song and their visualisers, as well as the other behind the scenes video where I share my creative process behind the first part of the project. All can be found on my YouTube channel!
Thank you so much for your support! We really appreciate it. 💜
P.S. Shout out to my Mum, Alison Gracie, for the beautiful Aconite and music-video-style 'insect eye' (hexagon) embroidery! 🐝
2 weeks ago |[YT] | 24
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Sam Gracie
Let's gooo, part 2 - the Remix version - of Aconite is out now! 🪻Check out the music video - https://youtu.be/-9nfQ80R8v4 Thank you to multibloom for this awesome collaboration! @multibloom ⚡️🎉 Really hope you like this experimental garage version as much as you liked the other one! 💜🥰 Stay tuned to see how I made the visualisers - BTS video dropping this weekend :)
2 weeks ago |[YT] | 27
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