Many teams treat onboarding as the finish line. In reality, it's just the starting point.
In this discussion, we explore the difference between onboarding, adoption, and value realization, and why Customer Success should guide the process rather than do it for the customer.
Getting time with senior stakeholders isn't about asking for a meeting. It's about giving them a reason to say yes.
In this discussion, we explore practical ways to build credibility, leverage existing relationships, and demonstrate value before engaging executive stakeholders.
Customer Success is when a customer achieves the outcomes they set out to achieve. Customer Success Management is the structured process that helps them get there.
In this short discussion, we break down the difference between Customer Success, Customer Success Management, and the role of a Customer Success Manager.
Not every stakeholder impacted by your solution is a direct user.
In many organizations, the real value of a product extends far beyond the people logging in every day.
In this discussion, we explore how identifying both directly and indirectly impacted stakeholders helps Customer Success teams improve alignment, strengthen value realization, and support long-term renewals.
Join Minna Vaisanen and Andrea Bumstead live for a Practical CSM webinar:
Why Forward-Deployed Engineers Are Redefining Customer Success
We’ll discuss how technical and customer-facing roles are evolving, and what this could mean for Customer Success teams working with complex customers.
Tomorrow: Why Forward-Deployed Engineers Are Redefining Customer Success
Join Minna Vaisanen and Andrea Bumstead for a live discussion on how technical and customer-facing roles are evolving in Customer Success.
This session will look at what the rise of forward-deployed engineers could mean for CS teams, customer ownership, collaboration with product and engineering, and supporting complex customers more effectively.
Date: Tue, 23 June 2026 Time: 5pm UK / 12pm ET / 9am PT Format: Live interview + Q&A
Customer-centricity is not just about good support. It requires clear direction, strong collaboration, and teams that know how to improve customer value over time.
In this discussion, we explore the difference between reactive and proactive approaches, how companies define success with customers, and why innovation only matters when it creates real value.
We also look at the role leadership plays in building a customer-centric culture.
Customer Success is changing as products become more technical, complex, and deeply connected to customer operations.
In this upcoming webinar, Minna Vaisanen and Andrea Bumstead will discuss the growing role of forward-deployed engineers and what this shift could mean for CS teams.
We’ll explore how CS, product, and engineering responsibilities are evolving, and what leaders should be thinking about as technical delivery moves closer to the customer.
Webinar: Why Forward-Deployed Engineers Are Redefining Customer Success Date: Tue, 23 June 2026 Time: 5pm UK / 12pm ET / 9am PT
Customer-centric companies do more than react to problems. They continually look for better ways to create value.
In this discussion, we explore how long-term business success depends on clear direction, strong collaboration, and teams that truly understand customer needs.
The conversation also looks at the difference between being product-focused and genuinely customer-centric.
Forward-deployed engineers are becoming a bigger part of how technology companies support complex customers.
But what does this mean for Customer Success?
Join Minna Vaisanen and Andrea Bumstead for a live Practical CSM webinar exploring how technical and customer-facing roles are evolving, and why closer collaboration between CS, product, and engineering matters.
Webinar: Why Forward-Deployed Engineers Are Redefining Customer Success Date: Tue, 23 June 2026 Time: 5pm UK / 12pm ET / 9am PT Format: Live interview + Q&A
Practical CSM
When is onboarding actually complete?
Many teams treat onboarding as the finish line. In reality, it's just the starting point.
In this discussion, we explore the difference between onboarding, adoption, and value realization, and why Customer Success should guide the process rather than do it for the customer.
Watch the video here - https://youtu.be/JuFQeBv-eYg
#CustomerSuccess #CustomerOnboarding #ValueRealization #SaaS
2 weeks ago | [YT] | 0
View 0 replies
Practical CSM
Getting time with senior stakeholders isn't about asking for a meeting. It's about giving them a reason to say yes.
In this discussion, we explore practical ways to build credibility, leverage existing relationships, and demonstrate value before engaging executive stakeholders.
Watch the video here - https://youtu.be/zI6yy-1Lr9w
#CustomerSuccess #ExecutiveEngagement #StakeholderManagement #CustomerSuccessManager
3 weeks ago | [YT] | 1
View 0 replies
Practical CSM
What is Customer Success?
At its core, it's simple.
Customer Success is when a customer achieves the outcomes they set out to achieve. Customer Success Management is the structured process that helps them get there.
In this short discussion, we break down the difference between Customer Success, Customer Success Management, and the role of a Customer Success Manager.
Watch the video here - https://youtu.be/RB_ta4ShraE
#CustomerSuccess #CustomerSuccessManager #CustomerExperience #SaaS
1 month ago | [YT] | 0
View 0 replies
Practical CSM
Not every stakeholder impacted by your solution is a direct user.
In many organizations, the real value of a product extends far beyond the people logging in every day.
In this discussion, we explore how identifying both directly and indirectly impacted stakeholders helps Customer Success teams improve alignment, strengthen value realization, and support long-term renewals.
Watch the video - https://youtu.be/Buf4PRHv16U
#CustomerSuccess #ValueRealization #CustomerExperience #SaaS
1 month ago | [YT] | 0
View 0 replies
Practical CSM
Starting in 1 hour.
Join Minna Vaisanen and Andrea Bumstead live for a Practical CSM webinar:
Why Forward-Deployed Engineers Are Redefining Customer Success
We’ll discuss how technical and customer-facing roles are evolving, and what this could mean for Customer Success teams working with complex customers.
Time: 5pm UK / 12pm ET / 9am PT
Watch it here - https://www.youtube.com/watch?v=8od3K...
1 month ago | [YT] | 1
View 0 replies
Practical CSM
Tomorrow: Why Forward-Deployed Engineers Are Redefining Customer Success
Join Minna Vaisanen and Andrea Bumstead for a live discussion on how technical and customer-facing roles are evolving in Customer Success.
This session will look at what the rise of forward-deployed engineers could mean for CS teams, customer ownership, collaboration with product and engineering, and supporting complex customers more effectively.
Date: Tue, 23 June 2026
Time: 5pm UK / 12pm ET / 9am PT
Format: Live interview + Q&A
Watch it here - https://www.youtube.com/watch?v=8od3K...
1 month ago | [YT] | 0
View 0 replies
Practical CSM
Customer-centricity is not just about good support. It requires clear direction, strong collaboration, and teams that know how to improve customer value over time.
In this discussion, we explore the difference between reactive and proactive approaches, how companies define success with customers, and why innovation only matters when it creates real value.
We also look at the role leadership plays in building a customer-centric culture.
Watch the video - https://youtu.be/Zwr1vV0IWRo
#CustomerSuccess #CustomerCentricity #Leadership #BusinessStrategy
1 month ago | [YT] | 0
View 0 replies
Practical CSM
Customer Success is changing as products become more technical, complex, and deeply connected to customer operations.
In this upcoming webinar, Minna Vaisanen and Andrea Bumstead will discuss the growing role of forward-deployed engineers and what this shift could mean for CS teams.
We’ll explore how CS, product, and engineering responsibilities are evolving, and what leaders should be thinking about as technical delivery moves closer to the customer.
Webinar: Why Forward-Deployed Engineers Are Redefining Customer Success
Date: Tue, 23 June 2026
Time: 5pm UK / 12pm ET / 9am PT
Watch it here - https://www.youtube.com/watch?v=8od3K...
1 month ago | [YT] | 0
View 0 replies
Practical CSM
Customer-centric companies do more than react to problems. They continually look for better ways to create value.
In this discussion, we explore how long-term business success depends on clear direction, strong collaboration, and teams that truly understand customer needs.
The conversation also looks at the difference between being product-focused and genuinely customer-centric.
Watch the video - https://youtu.be/0hidZPNt5qs
#CustomerSuccess #CustomerCentricity #BusinessStrategy #Leadership
1 month ago | [YT] | 1
View 0 replies
Practical CSM
Forward-deployed engineers are becoming a bigger part of how technology companies support complex customers.
But what does this mean for Customer Success?
Join Minna Vaisanen and Andrea Bumstead for a live Practical CSM webinar exploring how technical and customer-facing roles are evolving, and why closer collaboration between CS, product, and engineering matters.
Webinar: Why Forward-Deployed Engineers Are Redefining Customer Success
Date: Tue, 23 June 2026
Time: 5pm UK / 12pm ET / 9am PT
Format: Live interview + Q&A
Watch it here - https://www.youtube.com/watch?v=8od3K...
1 month ago | [YT] | 1
View 0 replies
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