I-KM | Category management, Marketing, Purchasing
My name is Karolina Ilyenkova.
I’ve been doing my favorite business for 17 years.
I created this channel because I was amazed at how many companies do NOT use their possibilities.
Especially regional ones!
The basis is the methodology of category management.
The whole world is already using it. It's time to start actively implementing it!
Here I share my personal methodology.
It is based on the classic American Category Management.
It had modified by me: considering the specifics of the Russian market and the world changes in the last years.
So you will learn how to increase your sales.
Here we talk about retail, wholesale, online stores.
The channel's themes:
• Category management;
• Assortment management;
• Pricing management;
• Marketing & Promotion;
• Merchandising;
• Purchases.
The channel is available for beginners and experts.
Subscribe!
It will be interesting!
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