I’m DonMaestroy, and this channel is dedicated to empowering music artists to build sustainable careers in the music business.
With my Afro-centric music foundation and real-world experience, I share:
Proven strategies to monetize your music
Tools and tips for growing your fan base globally
Behind‑the‑scenes of song production, distribution, marketing & promotion.
Whether you're releasing your first single or scaling as an indie artist, this is your hub for music entrepreneurship, inspiration, and impact.
Subscribe, turn on notifications, and let's elevate your music business — from Nigeria to the world.
Odeyinka ODEDIRAN
The 3 financial giants everyone ignored, and what their success can teach you about making better decisions today.
Welcome back! In today’s update, I’m sharing my thoughts on a book that totally shifted my perspective:
The Sages: Warren Buffett, George Soros, Paul Volcker, and the Maelstrom of Markets by Charles R. Morris Amazon.
Morris brilliantly breaks down how these three financial legends successfully predicted major market crashes while Wall Street was caught up in the frenzy Goodreads.
But more importantly, this read reminded me why reading is so essential.
Stepping outside of your daily routine to consume a book—on any topic—challenges your assumptions and builds better critical thinking.
Check out the book on Amazon or read reviews on Goodreads.
Let me know in the comments: What book are you reading right now that’s making you think differently?
#donmaestroy
1 week ago | [YT] | 1
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Odeyinka ODEDIRAN
The point now is whenever I went out holding this book, I wonder why people look at me in an amazing way.
Maybe it’s because it took me two months of pure discipline to finish "Music Money and Success" by Jeffrey Brabec and Todd Brabec.
It would have been easy to quit halfway through. Years ago, I could barely read three pages in a month without dropping the book entirely.
But giving up is never an option in my life philosophy.While the general reading culture might be eroding, building myself into a dedicated reader has become one of my greatest strengths.
The payoff?
I gained invaluable, high-level industry skills.I leveled up my passion for music.
I built the exact knowledge base I need to thrive as a music manager.
If you are currently navigating your own music journey and need some solid advice, don't hesitate to reach out.
Drop me a message!
#Donmaestroy #MusicManager #MusicBusiness #PersonalGrowth #ReadingCulture
1 month ago | [YT] | 1
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Odeyinka ODEDIRAN
Excellence isn't a destination; it's a way of being.
Just finished James Flaherty’s Coaching: Evoking Excellence in Others. This book is a masterclass in how to actually support someone’s growth through care and competence.
If you’re looking to move past "surface-level" advice and into deep, lasting change, this is a must-read.
My Rating: ⭐⭐⭐⭐⭐
Who should read it: Managers, mentors, and anyone obsessed with human potential.
#BookReview #CoachingTips @Donmaestroy #GrowthMindset #ProfessionalDevelopment
2 months ago | [YT] | 5
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Odeyinka ODEDIRAN
I’ve been reflecting a lot lately.
In business and in music, I’ve realised that getting what you want without making others feel bad is a skill that changes everything.
Negotiation isn’t about dominance — it’s about understanding.
I committed to reading 20 books in 2026 to sharpen my mindset as an entrepreneur who also creates music.
I’ve completed 2 so far.
The growth feels real.
And I’m also working on my first self-written book.
This journey isn’t just about music.
It’s about becoming better in every room I step into. #donmaestroy
4 months ago | [YT] | 5
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Odeyinka ODEDIRAN
I finished my first book in 2026 — and it opened my eyes.
I work with artists and also manage projects.
Reading Artist Management for the Music Business by Paul Allen taught me one simple truth:
Talent alone is not enough.
Many creatives think talent will carry them far.
But in real life, structure, planning, and discipline are what keep a career growing.
Artist management is like project management:
You plan.
You organize.
You follow steps.
You think long-term.
When things are well arranged, creativity flows better.
My 2026 goals are simple:
1. Read 20 books
2. Write my own books
3. Release songs that bless people
I’m learning that growth is not luck.
It is intentional.
Legacy does not happen by accident.
#MusicBusiness #ArtistManagement #CreativeGrowth #LearningEveryday #IndependentArtists #Donmaestroy
6 months ago | [YT] | 4
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Odeyinka ODEDIRAN
Most upcoming artists think labels sign talent.
That’s the first mistake.
They sign only business.
If you’re serious about music, this carousel will open your eyes to what really matters before any label conversation even starts.
6 months ago | [YT] | 4
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Odeyinka ODEDIRAN
Dear Music Artists,
Let’s Talk Streaming Money (No Story)
That $1 your song earns on Spotify or Apple Music is not yours alone.
Here’s the breakdown
On average:
Platforms keep ≈ 30%
Master owner (label/distributor) takes ≈ 58%
Songwriters share ≈ 12% (mechanical + performance)
If:
– you don’t own your masters
– your publishing is not registered
– splits are not clear
And your money will fly past you quietly.
Reality check:
Spotify ≈ 588 streams = $1
Apple Music ≈ 75 streams = $1
Streaming is visibility, not automatic wealth.
Streams without structure = vibes.
Streams with ownership = income.
Nigerian artists must stop chasing numbers and start understanding rights, splits, and ownership.
Knowledge is the new hit record.
I am Donmaestroy.
6 months ago | [YT] | 3
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Odeyinka ODEDIRAN
When Don Jazzy said Mavin spent $4–5 million to push Calm Down globally,
and that it can take ₦100 million to break a new artist in Nigeria, many artists felt something heavy drop inside them.
I know this — because I’ve spoken to lots of artists like you.
Some felt small. Some felt unqualified. Some felt like their dream had already ended before it truly began.
Yes, money is part of the reality. But that reality is not absolute.
And I don’t fully agree with the conclusion many people are drawing — you shouldn’t either.
Let me speak to you clearly, as someone who understands this path to an extent.
Heaven did not plant talent in you by mistake. You were trusted with it because you have the capacity to grow it, even when resources are limited.
You may not have the money right now — and that’s okay.
A well-harnessed gift can still bring you before the gatekeepers who hold the keys.
So don’t despise the days of small beginnings.
Keep watering your garden.
In time, your flowers will bloom — and the butterflies will come.
Let me be clear: Money is good. Money speeds things up.
But be patient.
And build properly.
If this message touched you, just know — it was meant for you.
And if this message offends you… it’s not intended.
It’s meant to wake artists up.
— Donmaestroy. #donmaestroy
#MusicCoach
#ArtistDevelopment
#MusicConsultant
#ANR
ArtistManager
6 months ago | [YT] | 5
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Odeyinka ODEDIRAN
“Going forward, useful connections will take an artist further than studio sessions alone. Ignore this at your own risk.” — Donmaestroy
Let’s be real — the music game has gatekeepers.
One solid connection can open a door that talent alone will struggle to force for years.
Grinding blindly, sending songs everywhere, and begging for attention only wastes your time and energy.
Build relationships. Get close to the right people.
Work smart, not just hard. #donmaestroy
6 months ago | [YT] | 2
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Odeyinka ODEDIRAN
I just read Alan McGee’s How to Run an Indie Label…
Now my brain is telling me
“Start your own label today,”
but my bank account is saying “Calm down boss, let’s breathe first.”
Either way, artists… better keep your eyes on me. I’m coming with strategy, passion, and small madness.
Stay tuned
#IndieArtist #MusicHustle #donmaestroy
7 months ago | [YT] | 4
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