Build Your Own. Setting the standard since 2017.

Trim levels explained. Standard features compared. Build and price walkthroughs that go beyond the brochure. New or used, I break down what you get, what changes, and what deserves your money.

I built this channel long before the flood of AI car videos. Every video is researched, voiced, recorded, and edited by me, Frank Jones. My voice. My work. My name behind it. No AI narration, no reaction content, no recycled filler.

Engines, specs, pricing, owner's manual details, and the ownership information brochures leave out. Explained in plain English, with the depth buying a vehicle deserves.

Trucks, SUVs, sports cars, luxury cars, classics, and RVs.

Manufacturers, dealers, and automotive businesses: hire me for detailed explainer videos, owner education, and model guides.
FrankJonesMarketing.com

Subscribe, request a vehicle, and explore buyer guides, articles, and eBooks:
BuildPriceOption.com


Build Your Own

You know I break down trim levels, features, and options here on Build Your Own. But knowing what a vehicle offers is only half the decision.

The other half is figuring out whether it makes sense for YOU.

I’ve put together a free seven-day email series to help you work through your budget, vehicle requirements, shortlist, and trim choice.

Each email gives you one practical next step. I also explain my optional Personal Car Match service for anyone who wants me to research their situation.

Seven daily emails, then the course ends.

Get the first lesson here:
www.buildpriceoption.com/newsletter/

4 days ago | [YT] | 1

Build Your Own

Diesel owners, I built something useful for you.

The new BuildPriceOption.com Diesel Fuel Cost Calculator shows what your local pump price actually means for your pickup, work truck, RV or semi.

Calculate your fill-up, trip, monthly and annual costs. You can also see what happens when towing lowers your MPG or diesel climbs another 10¢, 50¢ or even $1 per gallon.

It also includes a diesel-versus-gas fuel-cost comparison.

Use it free here:

www.buildpriceoption.com/diesel-fuel-cost-calculat…

What hurts your budget more: the pump price itself or the MPG drop while towing?

2 weeks ago | [YT] | 0

Build Your Own

Created a free car affordability calculator that uses the 20/4/10 rule - thought it might help some folks here

I've been helping people with car buying decisions for a while now, and the #1 question I get is "how much car can I actually afford?"

Most people either:

Use dealer calculators that maximize approval (not affordability)

Just guess based on the monthly payment

Get approved for way more than they should spend

So I built a free calculator based on the 20/4/10 rule (20% down, 4-year max loan, 10% of income for payment). It factors in your actual income, existing debts, and down payment to show you what you can comfortably afford - not just what you'll get approved for.

No email required, completely free, no catch.

Link: www.buildpriceoption.com/car-affordability-calcula…

Hope this helps someone avoid the mistake of being "car poor" with a payment they can technically make, but that kills their budget.

Happy to answer questions about car affordability if anyone has them.

2 months ago | [YT] | 1

Build Your Own

I just published a full car buying guide for anyone shopping for a new or used car and trying to avoid the usual dealership traps.

The guide covers the full process, including how to decide what car fits your life, whether you should buy new or used, how to compare financing offers, what to know about trade-ins, how dealer add-ons work, and what to review before signing the paperwork.

A lot of car buying advice online is either too generic or too focused on getting you into the buying funnel. I wanted this to be more practical and straightforward.

Here’s the full guide:

www.buildpriceoption.com/car-buying-guide/

3 months ago | [YT] | 2

Build Your Own

Which 2026 Silverado trim is actually worth it?

Just posted the full breakdown -- all 9 trims, every engine option, and where the real value is in the lineup. WT to ZR2, no skipped steps.

3 months ago | [YT] | 0

Build Your Own

If you are shopping for a used car, this one is for you.

I do not sell cars, and I do not work for any dealer, so here is the straight version: most people do not lose money on the wrong model. They lose it in the financing office, the rate markup, and the history report they skipped that hid a flood or salvage title.

I put everything I know into one short, no-fluff guide: the dealer negotiation scripts, the vehicle-history and inspection checklist that catches a lemon, the financing traps, and a 7-day plan from research to keys in hand.

The Used Car Buying Guide. 13 chapters, 40 pages, $17, and a refund if it does not help you.

Get it here: www.buildpriceoption.com/used-car-buying-guide/

What are you shopping for right now? Drop it in the comments and I will point you to the videos that help.

3 months ago | [YT] | 2

Build Your Own

My 2026 Hyundai Venue trim level video is live.


This one is interesting because the Venue may now be the cheapest new vehicle in America, starting at just $20,550 before destination.


For 2026, Hyundai simplified the lineup to three trims: SE, SEL, and SEL w/ 2-Tone Roof. The SE is the budget play, the SEL is the smart value trim, and the SEL w/ 2-

Tone Roof is the style pick.

My choice would be the SEL.



Watch here:
https://youtu.be/BgWTNuaaot0?si=hQRjX...

4 months ago | [YT] | 1

Build Your Own

Just published a full Ford lineup breakdown on the site 🔵

Every current Ford model explained — Escape, Bronco, Explorer, Expedition, Maverick, Ranger, F-150, Super Duty, Lightning, Transit, Mustang, and all the Raptor/performance variants.

If you've ever been confused about where one Ford ends and another begins, this guide lays it out clearly. www.buildpriceoption.com/ford-models-explained/

4 months ago | [YT] | 1

Build Your Own

Most people think the "Base" Porsche 911 Carrera is just an entry-level car, but after digging into the specs, I found out it’s basically a 992.1 GTS in disguise (with Standard 6-piston brakes and GTS turbos!).

Question for you: Does the 911 losing its analog tachometer for a 100% digital dash ruin the soul of the car, or is it a necessary upgrade?

Watch the full $135k breakdown here: https://youtu.be/11vBEVWnl6I

6 months ago | [YT] | 3

Build Your Own

I just published my complete 2026 Ford F-150 hub.

If you’re shopping the 2026 F-150, I broke everything down in plain English: trims, engines, price/MSRP, towing/payload, MPG, interior/colors, release date, changes, build strategy, and how to shop listings near you.

Start here: www.buildpriceoption.com/2026-ford-f-150/

If you tell me what you’re towing (or what trim you’re considering), I’ll point you to the right page.

7 months ago | [YT] | 3