Every single YouTube video you post needs chapters.
When you upload your videos, set them to unlisted, open up your description, go to "transcript", copy the whole thing into AI and tell it to write chapters.
Chapters improve the viewer experience AND give YouTube more information/data on your video.
This leads to higher engagement and more views over time.
YouTube is rolling out a crazy new update this year.
YouTube is rolling out Shows, and it changes how your content sits on your channel.
Here is what it does and why the channels that ignore it lose a year of watch timeL
A playlist groups a batch of videos together with no structure. A viewer who wanted to follow your series in order had to search through the list themselves. YouTube admits this was cumbersome.
Shows fix it. You convert a playlist into a show, your videos become numbered episodes inside seasons, and YouTube builds a full show page with the artwork you upload. Then it recommends that show across the app.
This was built for the TV, not your phone. TV is the fastest growing place people watch YouTube, and the old channel layout never matched how people watch on a TV.
For many people, especially young viewers, YouTube already is TV. The connected TV experience never reflected that. Revenue from TV viewing jumped 30 percent in one year. Shows copy the layout people already know from Netflix and Prime. Finish one episode and the next plays automatically.
The Continue watching row holds their place. That is how one viewer becomes a full season of watch time instead of a single view.
YouTube copied this from the streaming services on its own platform.
The show pages you are about to get are the same ones YouTube built for Paramount+ and Showtime.
YouTube built these show pages for PrimeTime Channels, its paid streaming bundle inside the app.
Their product lead said they realized they should bring the same product to channels, because so many channels already make high quality shows. So you get the same page a paid streaming service gets, for free, on your own channel.
YouTube is not making the shows. You are. YouTube shut down its own studio and handed the entire opportunity to channels.
YouTube Originals launched in 2015, greenlit Cobra Kai in 2018, lost the show to Netflix in 2020, and shut down in 2022. YouTube now says it has no plans to restart it.
Their words: their expertise is helping others create and distribute, not making the media themselves. That is the whole point. YouTube will not compete with you for the slot. It will promote you into it. The placement is open to channels now.
Set this up now or hand the placement to someone else The channels that build shows this year get the recommended placement. The rest stay a list of separate videos nobody finishes.
Pick serial when people watch your story in order. Pick non-serial when people drop into a topic anywhere.
Upload real artwork, the texted poster, the backdrop, and the title treatment, because YouTube puts that art on browse pages across the app. Number your seasons.
Design thumbnails that read on a 55 inch screen, not just a phone. Do this before your competitors do, because the early shows get the recommendations.
Almost everything you do in your life/business should be content.
Kai could've easily made the applications for Streamer University (the main project) a Google form, etc. Instead, he turned it into content. And it's going crazy viral.
It's building hype for the main project.
For you, this means: - Sales calls - Conversations with your team - Presentations - Gym sessions - Dates
Are opportunities for content. This way you film more efficiently, everything you put out feels authentic, and you're not really spending more time creating content, yet getting way more output.
Nate Curtiss
Welcome to the show. This is how you guarantee you go viral.
The top 1% of channels all do this. Steal viral formats, twist and create original value with your OWN content.
Steal people's content, and you'll fail. Viewers will see you're just shamelessly copying your competitors.
Steal viral FORMATS, and you'll win. Viewers forget what your thumbnail looked like 30 seconds into your video.
3 days ago | [YT] | 60
View 4 replies
Nate Curtiss
Longer videos, like compilations, generally get views over super long periods of time.
Longer videos get juiced by YouTube's TV algorithm, and generate crazy amounts of watchtime.
This is as long as the content is actually good. Stretching out 8 minutes of value to 1 hour will kill your videos.
I've been pushing my clients to all make longer videos, especially since many of them already have significant TV audiences.
4 days ago | [YT] | 43
View 1 reply
Nate Curtiss
Every single week, post 2 YouTube videos...
Post each YouTube video to Facebook and X as video.
Clip out 14 short form clips from each video, and post them all to X, TikTok, Snapchat, YouTube Shorts, and IG.
Take each IG reel and cross-post it to Facebook reels.
Turn each X video into a written X post.
Take your 5 best performing X posts and post them on LinkedIn.
You just turned 2 videos into 167 pieces of content.
AND you didn't film any new videos.
Clipping is the best way to build a top 1% brand in 2026.
5 days ago | [YT] | 81
View 7 replies
Nate Curtiss
New video on my second channel...
6 days ago | [YT] | 31
View 0 replies
Nate Curtiss
Every single YouTube video you post needs chapters.
When you upload your videos, set them to unlisted, open up your description, go to "transcript", copy the whole thing into AI and tell it to write chapters.
Chapters improve the viewer experience AND give YouTube more information/data on your video.
This leads to higher engagement and more views over time.
6 days ago | [YT] | 42
View 2 replies
Nate Curtiss
Made a new second channel with Connor Flannery (250M views/month).
We're posting super advanced YouTube tutorials here EVERY DAY.
1 week ago | [YT] | 4
View 0 replies
Nate Curtiss
YouTube is rolling out a crazy new update this year.
YouTube is rolling out Shows, and it changes how your content sits on your channel.
Here is what it does and why the channels that ignore it lose a year of watch timeL
A playlist groups a batch of videos together with no structure. A viewer who wanted to follow your series in order had to search through the list themselves. YouTube admits this was cumbersome.
Shows fix it. You convert a playlist into a show, your videos become numbered episodes inside seasons, and YouTube builds a full show page with the artwork you upload. Then it recommends that show across the app.
This was built for the TV, not your phone.
TV is the fastest growing place people watch YouTube, and the old channel layout never matched how people watch on a TV.
For many people, especially young viewers, YouTube already is TV. The connected TV experience never reflected that. Revenue from TV viewing jumped 30 percent in one year. Shows copy the layout people already know from Netflix and Prime. Finish one episode and the next plays automatically.
The Continue watching row holds their place. That is how one viewer becomes a full season of watch time instead of a single view.
YouTube copied this from the streaming services on its own platform.
The show pages you are about to get are the same ones YouTube built for Paramount+ and Showtime.
YouTube built these show pages for PrimeTime Channels, its paid streaming bundle inside the app.
Their product lead said they realized they should bring the same product to channels, because so many channels already make high quality shows. So you get the same page a paid streaming service gets, for free, on your own channel.
YouTube is not making the shows. You are.
YouTube shut down its own studio and handed the entire opportunity to channels.
YouTube Originals launched in 2015, greenlit Cobra Kai in 2018, lost the show to Netflix in 2020, and shut down in 2022. YouTube now says it has no plans to restart it.
Their words: their expertise is helping others create and distribute, not making the media themselves. That is the whole point. YouTube will not compete with you for the slot. It will promote you into it. The placement is open to channels now.
Set this up now or hand the placement to someone else
The channels that build shows this year get the recommended placement. The rest stay a list of separate videos nobody finishes.
Pick serial when people watch your story in order. Pick non-serial when people drop into a topic anywhere.
Upload real artwork, the texted poster, the backdrop, and the title treatment, because YouTube puts that art on browse pages across the app. Number your seasons.
Design thumbnails that read on a 55 inch screen, not just a phone. Do this before your competitors do, because the early shows get the recommendations.
1 week ago | [YT] | 43
View 2 replies
Nate Curtiss
Make good human videos and you won't get banned.
1 week ago | [YT] | 57
View 6 replies
Nate Curtiss
Long form YouTube is the best way to build a brand.
YouTube viewers watch 50% longer than short form viewers.
YouTube videos are clicked on by CHOICE, not fed to viewers by a "for you" page.
YouTube videos get views for years, not just 48 hours like Instagram and TikTok.
YouTube videos convert customers 13x more than short form does.
1 week ago | [YT] | 38
View 1 reply
Nate Curtiss
Almost everything you do in your life/business should be content.
Kai could've easily made the applications for Streamer University (the main project) a Google form, etc. Instead, he turned it into content. And it's going crazy viral.
It's building hype for the main project.
For you, this means:
- Sales calls
- Conversations with your team
- Presentations
- Gym sessions
- Dates
Are opportunities for content. This way you film more efficiently, everything you put out feels authentic, and you're not really spending more time creating content, yet getting way more output.
1 week ago | [YT] | 25
View 1 reply
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