If you ever go on a podcast, do this and you'll 1000x the views and trust you get from it.
Working for the biggest streamers in the world taught me this.
Streamers film for 6+ hours at a time. It's candid, it's unscripted, and they have no idea what's going to happen. Sound familiar? That's a podcast.
Here's what streamers figured out. Their live stream pulls 10-20K viewers. Their clips pull billions of views per month. Billions. The long form matters, it builds the loyal audience. But the clips are what bring new people in.
So if you want your podcast appearance to actually do something for you, understand this: 90% of the views from that appearance will come from short form clips. Not the full episode.
Which means you need to clipfarm. Hard.
Clipfarming doesn't mean dancing on a table or doing something braindead for attention. It means every single time you answer a question, you're thinking about the clip. You're making the editor's job stupidly easy.
This is exactly what streamers do. They're not streaming and praying something clippable happens. They plan clips before they go live, and they make it feel natural. Their hook is doing something funny or entertaining. Yours is saying something insightful with a curiosity gap.
Example. You coach beginners on trading. Host asks "so tell us who you are and who you've helped." Most people list their resume. Instead you say:
"So last year I taught my girlfriend how to go from $0 to $1M with one strategy."
That's a clip. It's casual, it starts with "so" like you're mid-conversation, and it opens three loops at once. Your girlfriend? A million dollars? ONE strategy? Nobody scrolls past that.
Want edgier? If that's your brand:
"So I'm meeting up with a 14 year old this week at my house. I'm flying him out to Miami because I made the kid a million dollars."
People physically cannot scroll past that sentence. Then you deliver the actual story and the clip carries itself.
The system is simple. Before the podcast, sit down with your creative director, your manager, or a friend. List the questions you know you'll get asked. Plan the hook for each answer. And when a question comes you didn't plan for, default to the curiosity gap: "this one thing," "these 3 steps," "here's what nobody tells you."
The podcast is not the content. The podcast is the recording session for 30 clips.
Answer every question like the clip already exists.
All YouTube channels should do this if you want way more views.
Set a reminder in your calendar 48 hours after you post your videos. This is when YouTube has enough data to create a retention graph.
Then, analyze the following:
1. Look at your dropoff in the first 30 seconds. This is your hook retention. If it is below 65%, that's a huge red flag.
A good retention % in your first 30s depends on your audience. It will naturally fall as you get more views and your video is recommended to broader and broader audiences, but not that much.
For more international (non-native English speakers) and/or younger audiences, 65% is generally where I baseline because of shorter attentions spans.
For more American and/or older audiences, I baseline around 70%.
If your intro % is below these numbers, you're doing something wrong. Make your hook shorter and make sure it confirms your packaging.
2. Look for dips in your retention graph. If you see any dips, you did something wrong. Your graphs should be flat after the intro.
99% of people don't know this, but you can literally edit your video after it's posted. In your video's analytics, you can use the YouTube video editor to simply cut out these dips.
In the future, analyze what you did wrong and never do it again.
Just kidding. They're all from me. And it's one of the smartest content strategies you can run.
Your video ideas are the most valuable thing you have. Not the edit. Not the thumbnail. Not the posting schedule. The idea. And you forget about 70% of what you learn within a day. Your best one has the same odds of being gone by tomorrow.
So the second I get one, I text it to myself. A tweet. A TikTok. A YouTube video. A Pinterest post I scrolled past. A line a friend said on a call. It goes into my messages immediately.
These are the ideas you can't plan for. They show up in the moment and they sound like you, because they came from you. If you don't write it down in the split second you get it, you lose it forever.
This works so well because my phone is always in my hand. I do this 20 to 30 times a day, then open the messages every couple of weeks and there's a month of content waiting. One idea turns into a tweet, a short, or a video.
Not writing your ideas down is the biggest liability you have. You lose your best ones every single day and never notice, so it never feels like the problem it is.
Dan Martell launched a "daily" second channel, and it's genius.
It won't work for you though.
He just launched Dan Martell Daily. Raw clips from his coaching rooms, events, and podcasts, posted every single day. Small views, straight to buyers, built to convert.
Everyone is about to copy it, just like they did with Alex Hormozi's second channel. Post daily. Stay tactical. Talk to the people who are ready to pay.
Unlike Dan and Alex, you will probably get 40 views and very few sales.
The format of the channel is not why it works for him. In fact, it's super unoptimized.
The reason it works is because he's already built a brand with authority. His main channel has almost 3 million subscribers. He wrote a Wall Street Journal bestseller. He has spoken on Tony Robbins' and John Maxwell's stages and sat on every major podcast. Millions of people have already watched him dozens of times.
So when a few hundred of them click a daily clip, they are not strangers. They already trust him. He earned that trust over years of the main channel. The clip does not create the sale. It uses trust he already built and continues to nurture it.
If you copy this format from zero and you have none of that. Your viewers are random. No prior relationship, no authority, no reason to buy.
So personally, I would not copy him.
Instead, I would build your main channel to 50,000 to 100,000 subscribers first. Become the name people already know in your space. Then a low-view daily channel actually will actually work.
We change our clients's thumbnails and titles every single day.
Video that are underperforming or look like they're "dead" always have a chance to go viral.
These aren't our clients, but these are some of the biggest packaging changes in the last 2 months that led to a massive spike in views for creators.
Here are some rules to change your titles and thumbnails.
1. How to know when to change title/thumbnail
Post all of your videos at the same time when you post, so you can see how they perform relative to each other. If a video is underperforming (less than 3of10) in similar timeframe, you need a packaging change.
Packaging changes are best when a video is still getting impressions, so don't sit on this.
Also, if a video is dead, and another video on your channel is picking up, it can help to change packaging in hopes of reviving it with the new traffic to your channel.
2. How to change packaging effectively
Don't change small things. Changing little things = little results. Changing big things = big results. Change your whole thumbnail format, title format, not just one word or a shirt color.
Give new packaging 24 hours to get views. Don't change too early. If you don't notice a difference, change again.
Change your titles before you change your thumbnails. Titles pull roughly 60-70% of the weight of your packaging GENERALLY.
3. How to know when to stop
You can always change the packaging of old videos, but if they aren't getting impressions and you've tried 100 times, they are probably just bad ideas/hit their full potential.
Focus on your newest 1-2 videos and only change very old video packaging if you genuinely think, based on your channel data, that it ACTUALLY has a chance to go viral.
"It's Boring, But it Makes Me $400K/Mo With LinkedIn" In general, in any "social media growth" niche on YouTube, making things money-driven always works best. Even more than followers, even more than views.
It's like beating around the bush. People don't care as much about "posting" as much as they do about "getting views or followers", and they don't care as much about that as they do "making money".
People post to make money. I've helped scale over a dozen channels in "social media growth" niches, including my own with 90,000 subscribers, and found this unanimously.
Also, the top performers I've seen almost always use first-person "I/me" framing instead of using someone else as a case study, or second-person "you".
Finally, the "it's boring" format is super viral right now, so it's a smart one to lean on :)
Almost nobody posts on Facebook because they think it's for their mom and grandma. Far from it.
My creative director, @blakegfield made a new account and gained almost 2,000 followers in 24 hours reposting his IG reels to Facebook.
Your target audience is on Facebook. It takes no effort to just repost your short form and long form videos on Facebook. You can literally do it when you post on Instagram too. It's a little toggle to crosspost.
Facebook is so desperate for creators right now because almost nobody posts on it. They'll let you post literally anything, as much as you want.
One of our clients posts 30+ times per day. He's getting 3X his YouTube views/subscribers. It's insane.
The UK is trying to change the YouTube algorithm forever. This is insane.
The UK proposed a rule that forces YouTube to rank the BBC, ITV, Channel 4 and Channel 5 above everyone else. It sits inside a consultation called "Watch this space." The government calls it a prominence regime. What it does is simple: Four national broadcasters get locked into the top positions. Every other channel drops down the list.
The YouTube homepage holds a fixed amount of attention, so when a rule like this shoves four news stations to the top, your video moves down. Fewer people see it. Fewer people click. Your channel grows slower, or it stops.
YouTube built its whole system on one rule: the video people actually want to watch is the video that wins. It reads clicks, watch time, shares and likes, and it sends new viewers to channels they never searched for. That is how a small channel finds an audience it did not have yesterday.
This proposal deletes that rule and hands the ranking to a government The question stops being what the viewer wants and becomes what the government wants the viewer to see.
I'm not from the UK, but this is absolutely ridiculous.
But, the government has to read public responses before this passes.
Nate Curtiss
If you ever go on a podcast, do this and you'll 1000x the views and trust you get from it.
Working for the biggest streamers in the world taught me this.
Streamers film for 6+ hours at a time. It's candid, it's unscripted, and they have no idea what's going to happen. Sound familiar? That's a podcast.
Here's what streamers figured out. Their live stream pulls 10-20K viewers. Their clips pull billions of views per month. Billions. The long form matters, it builds the loyal audience. But the clips are what bring new people in.
So if you want your podcast appearance to actually do something for you, understand this: 90% of the views from that appearance will come from short form clips. Not the full episode.
Which means you need to clipfarm. Hard.
Clipfarming doesn't mean dancing on a table or doing something braindead for attention. It means every single time you answer a question, you're thinking about the clip. You're making the editor's job stupidly easy.
This is exactly what streamers do. They're not streaming and praying something clippable happens. They plan clips before they go live, and they make it feel natural. Their hook is doing something funny or entertaining. Yours is saying something insightful with a curiosity gap.
Example. You coach beginners on trading. Host asks "so tell us who you are and who you've helped." Most people list their resume. Instead you say:
"So last year I taught my girlfriend how to go from $0 to $1M with one strategy."
That's a clip. It's casual, it starts with "so" like you're mid-conversation, and it opens three loops at once. Your girlfriend? A million dollars? ONE strategy? Nobody scrolls past that.
Want edgier? If that's your brand:
"So I'm meeting up with a 14 year old this week at my house. I'm flying him out to Miami because I made the kid a million dollars."
People physically cannot scroll past that sentence. Then you deliver the actual story and the clip carries itself.
The system is simple. Before the podcast, sit down with your creative director, your manager, or a friend. List the questions you know you'll get asked. Plan the hook for each answer. And when a question comes you didn't plan for, default to the curiosity gap: "this one thing," "these 3 steps," "here's what nobody tells you."
The podcast is not the content. The podcast is the recording session for 30 clips.
Answer every question like the clip already exists.
8 hours ago | [YT] | 7
View 2 replies
Nate Curtiss
All YouTube channels should do this if you want way more views.
Set a reminder in your calendar 48 hours after you post your videos. This is when YouTube has enough data to create a retention graph.
Then, analyze the following:
1. Look at your dropoff in the first 30 seconds. This is your hook retention. If it is below 65%, that's a huge red flag.
A good retention % in your first 30s depends on your audience. It will naturally fall as you get more views and your video is recommended to broader and broader audiences, but not that much.
For more international (non-native English speakers) and/or younger audiences, 65% is generally where I baseline because of shorter attentions spans.
For more American and/or older audiences, I baseline around 70%.
If your intro % is below these numbers, you're doing something wrong. Make your hook shorter and make sure it confirms your packaging.
2. Look for dips in your retention graph. If you see any dips, you did something wrong. Your graphs should be flat after the intro.
99% of people don't know this, but you can literally edit your video after it's posted. In your video's analytics, you can use the YouTube video editor to simply cut out these dips.
In the future, analyze what you did wrong and never do it again.
2 days ago | [YT] | 65
View 3 replies
Nate Curtiss
I have 556 missed texts from girls I rejected.
Just kidding. They're all from me. And it's one of the smartest content strategies you can run.
Your video ideas are the most valuable thing you have. Not the edit. Not the thumbnail. Not the posting schedule. The idea. And you forget about 70% of what you learn within a day. Your best one has the same odds of being gone by tomorrow.
So the second I get one, I text it to myself. A tweet. A TikTok. A YouTube video. A Pinterest post I scrolled past. A line a friend said on a call. It goes into my messages immediately.
These are the ideas you can't plan for. They show up in the moment and they sound like you, because they came from you. If you don't write it down in the split second you get it, you lose it forever.
This works so well because my phone is always in my hand. I do this 20 to 30 times a day, then open the messages every couple of weeks and there's a month of content waiting. One idea turns into a tweet, a short, or a video.
Not writing your ideas down is the biggest liability you have. You lose your best ones every single day and never notice, so it never feels like the problem it is.
Text yourself.
3 days ago | [YT] | 32
View 8 replies
Nate Curtiss
Nate Curtiss x@JennyHoyos free course coming soon.
We teach you how to go from 0 to 100,000 subscribers with shorts and long form as fast as possible.
4 days ago | [YT] | 44
View 3 replies
Nate Curtiss
Dan Martell launched a "daily" second channel, and it's genius.
It won't work for you though.
He just launched Dan Martell Daily. Raw clips from his coaching rooms, events, and podcasts, posted every single day. Small views, straight to buyers, built to convert.
Everyone is about to copy it, just like they did with Alex Hormozi's second channel. Post daily. Stay tactical. Talk to the people who are ready to pay.
Unlike Dan and Alex, you will probably get 40 views and very few sales.
The format of the channel is not why it works for him. In fact, it's super unoptimized.
The reason it works is because he's already built a brand with authority. His main channel has almost 3 million subscribers. He wrote a Wall Street Journal bestseller. He has spoken on Tony Robbins' and John Maxwell's stages and sat on every major podcast. Millions of people have already watched him dozens of times.
So when a few hundred of them click a daily clip, they are not strangers. They already trust him. He earned that trust over years of the main channel. The clip does not create the sale. It uses trust he already built and continues to nurture it.
If you copy this format from zero and you have none of that. Your viewers are random. No prior relationship, no authority, no reason to buy.
So personally, I would not copy him.
Instead, I would build your main channel to 50,000 to 100,000 subscribers first. Become the name people already know in your space. Then a low-view daily channel actually will actually work.
5 days ago | [YT] | 24
View 1 reply
Nate Curtiss
We change our clients's thumbnails and titles every single day.
Video that are underperforming or look like they're "dead" always have a chance to go viral.
These aren't our clients, but these are some of the biggest packaging changes in the last 2 months that led to a massive spike in views for creators.
Here are some rules to change your titles and thumbnails.
1. How to know when to change title/thumbnail
Post all of your videos at the same time when you post, so you can see how they perform relative to each other. If a video is underperforming (less than 3of10) in similar timeframe, you need a packaging change.
Packaging changes are best when a video is still getting impressions, so don't sit on this.
Also, if a video is dead, and another video on your channel is picking up, it can help to change packaging in hopes of reviving it with the new traffic to your channel.
2. How to change packaging effectively
Don't change small things. Changing little things = little results. Changing big things = big results. Change your whole thumbnail format, title format, not just one word or a shirt color.
Give new packaging 24 hours to get views. Don't change too early. If you don't notice a difference, change again.
Change your titles before you change your thumbnails. Titles pull roughly 60-70% of the weight of your packaging GENERALLY.
3. How to know when to stop
You can always change the packaging of old videos, but if they aren't getting impressions and you've tried 100 times, they are probably just bad ideas/hit their full potential.
Focus on your newest 1-2 videos and only change very old video packaging if you genuinely think, based on your channel data, that it ACTUALLY has a chance to go viral.
Follow if this helped :)
1 week ago | [YT] | 44
View 2 replies
Nate Curtiss
The winning title:
"It's Boring, But it Makes Me $400K/Mo With LinkedIn"
In general, in any "social media growth" niche on YouTube, making things money-driven always works best. Even more than followers, even more than views.
It's like beating around the bush. People don't care as much about "posting" as much as they do about "getting views or followers", and they don't care as much about that as they do "making money".
People post to make money. I've helped scale over a dozen channels in "social media growth" niches, including my own with 90,000 subscribers, and found this unanimously.
Also, the top performers I've seen almost always use first-person "I/me" framing instead of using someone else as a case study, or second-person "you".
Finally, the "it's boring" format is super viral right now, so it's a smart one to lean on :)
Banger formula!!
1 week ago (edited) | [YT] | 42
View 1 reply
Nate Curtiss
Facebook is actually so cracked and untapped.
Almost nobody posts on Facebook because they think it's for their mom and grandma. Far from it.
My creative director, @blakegfield made a new account and gained almost 2,000 followers in 24 hours reposting his IG reels to Facebook.
Your target audience is on Facebook. It takes no effort to just repost your short form and long form videos on Facebook. You can literally do it when you post on Instagram too. It's a little toggle to crosspost.
Facebook is so desperate for creators right now because almost nobody posts on it. They'll let you post literally anything, as much as you want.
One of our clients posts 30+ times per day. He's getting 3X his YouTube views/subscribers. It's insane.
1 week ago | [YT] | 56
View 6 replies
Nate Curtiss
First 1,000 followers to interact get featured in my next video...
Comment your socials 👇
2 weeks ago | [YT] | 94
View 39 replies
Nate Curtiss
The UK is trying to change the YouTube algorithm forever. This is insane.
The UK proposed a rule that forces YouTube to rank the BBC, ITV, Channel 4 and Channel 5 above everyone else. It sits inside a consultation called "Watch this space." The government calls it a prominence regime. What it does is simple: Four national broadcasters get locked into the top positions. Every other channel drops down the list.
The YouTube homepage holds a fixed amount of attention, so when a rule like this shoves four news stations to the top, your video moves down. Fewer people see it. Fewer people click. Your channel grows slower, or it stops.
YouTube built its whole system on one rule: the video people actually want to watch is the video that wins. It reads clicks, watch time, shares and likes, and it sends new viewers to channels they never searched for. That is how a small channel finds an audience it did not have yesterday.
This proposal deletes that rule and hands the ranking to a government The question stops being what the viewer wants and becomes what the government wants the viewer to see.
I'm not from the UK, but this is absolutely ridiculous.
But, the government has to read public responses before this passes.
2 weeks ago | [YT] | 47
View 6 replies
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