Our Roots
Our journey began in 2009 when Valerio, our founder, envisioned creating an Italian organic brand offering an honest and authentic range of Italian products that are healthy and organic. He believed that combining organic principles with Italian traditions was the perfect recipe for high-quality food that respects our health and the planet.

Today
Today, we offer 120+ Italian pantry essentials that are organic, deliciously tasty, and everyday favourites. True to Italian tradition, we are bonded by farming, family, and friendship, and our suppliers embrace the same values. They are based in regions of Italy where the best quality products are traditionally produced.

Feel Good, Organically.
For us, organic is a moral commitment and that is why everything we do is 100% organic and plant-based. Our products are all grown on organic farms without harmful chemicals and pesticides, resulting in tastier, healthier food that also protects the planet for generations to come.