This week, I asked two exceptional founders — Ben Francis (Gymshark) and George Heaton (Represent) — a question I’ve been obsessing over:
How do you scale a brand… without losing the spark that made it cool in the first place?!
Their answers genuinely surprised me... from George’s take on building a brand that’s “cult before cool,” to Ben’s raw honesty about burnout, strategy, and rebuilding from zero.
In this episode, I also share: 📍 How I keep my energy up as a CEO, even on low-sleep days 📍 The frameworks I use to make faster, better decisions 📍 A moment that changed my mindset on leadership this year 📍 Plus: how we built a podcast set that transforms at the press of a button
If you're a builder, brand founder, or creative scaling something that matters — this one’s for you. Don't miss this one!
Hey BTD gang! Update from me. We didn’t release this week, honestly because we felt the video could be even better. So we’ve worked this week to make a really great episode for this Sunday 👊🏾❤️ just watched it and it’s really good 😬 see you Sunday - here at the usual time
Hard truth: Most of what’s holding you back is... you.
My misson with this channel is to bring you guys the lessons I wish I'd learnt these lessons sooner as an entrepreneur. Here's 3 from our next episode, dropping this Sunday!!
1️⃣ "You never crack motivation. It is a choice, a decision, an opportunity—every single day."
2️⃣ "We’re so quick to self-diagnose and apply labels to ourselves. But most of the time, those labels aren’t real. They’re just excuses."
3️⃣ "People talk a lot about manifestation, and I'll be honest with you, I tend to believe that the people that talk about manifestation the most are often the least successful people that I know because the people that are successful aren't doing much talking at all. They're actually doing the thing."
What if the limits you’ve set for yourself are completely made up? What’s holding YOU back right now? 👇
Hoping to hit it today, as we have a team celebration planned If you’re seeing this and you don’t subscribe to the main channel please can you do us a favour and sub here bit.ly/4j7sxQN and in return we will bring you the best vlogs in 2025...coming soon 👀
BIG news! After a ton of brainstorming, Will, Lish, Jack and I have had some discussions and we're excited to share our new direction with you.
So, what's the plan? Well, we're shifting gears from our usual weekly vlog format to something a bit more, shall we say… high quality. We want to bring you the biggest projects, richest narratives, and uncompressed quality in each and every story we tell.
We want our videos to make a real impact on your lives. Success, to us, is defined by our ability to reach a wider audience and make a meaningful impact on this channel.
So, what does this mean today?
For starters, you can expect a change in our release schedule from weekly to every few weeks. We've already got a ton of exciting story arcs lined up for the year ahead. From behind-the-scenes looks at personal projects to deep dives into business ventures and incredible founder stories.
In reality this means we’ll spend more time filming - and show you deeper context and insights into things. Instead of just a highlight reel of what happened that week, we want to give the person watching really really deep context. For example, if I’m launching a new company, instead of showing surface level meetings - you will get to see everything.
This decision is ultimately about depth… how do we give you the viewer MORE depth instead of just showing the surface.
If it doesn’t work, if yall don’t get value from it, we will return to weekly style vlogs in the current format.
We're incredibly grateful for all of your support. If you've been with us from the beginning or just stumbled upon our channel yesterday, together, we're going to create something truly special.
Behind The Diary
Behind The Diary
This week, I asked two exceptional founders — Ben Francis (Gymshark) and George Heaton (Represent) — a question I’ve been obsessing over:
How do you scale a brand… without losing the spark that made it cool in the first place?!
Their answers genuinely surprised me... from George’s take on building a brand that’s “cult before cool,” to Ben’s raw honesty about burnout, strategy, and rebuilding from zero.
In this episode, I also share:
📍 How I keep my energy up as a CEO, even on low-sleep days
📍 The frameworks I use to make faster, better decisions
📍 A moment that changed my mindset on leadership this year
📍 Plus: how we built a podcast set that transforms at the press of a button
If you're a builder, brand founder, or creative scaling something that matters — this one’s for you. Don't miss this one!
22 hours ago | [YT] | 14
View 1 reply
Behind The Diary
We’re back.
And this one means a lot to me!
We’ve worked so hard behind the scenes on this episode, planning, testing, refining and it’s finally live!
It's one of the most honest, creative, and value packed episodes we've made. And we want to know what YOU think!
👇 Drop a comment on the main video with your favourite moment or takeaway.
I'll be there responding!
Steven xxx
2 months ago | [YT] | 109
View 13 replies
Behind The Diary
Hey BTD gang! Update from me. We didn’t release this week, honestly because we felt the video could be even better. So we’ve worked this week to make a really great episode for this Sunday 👊🏾❤️ just watched it and it’s really good 😬 see you Sunday - here at the usual time
3 months ago | [YT] | 377
View 58 replies
Behind The Diary
You asked, we listened - we're back!
The latest episode of our vlog is OUT NOW!
If this new format resonated with you or something in it hit home, can I ask a small favor?
Let me and the team know in the comments. I’ll be reading and replying this evening!
Will I see you in the comments?
Steven xxx
6 months ago | [YT] | 77
View 7 replies
Behind The Diary
Hard truth: Most of what’s holding you back is... you.
My misson with this channel is to bring you guys the lessons I wish I'd learnt these lessons sooner as an entrepreneur. Here's 3 from our next episode, dropping this Sunday!!
1️⃣ "You never crack motivation. It is a choice, a decision, an opportunity—every single day."
2️⃣ "We’re so quick to self-diagnose and apply labels to ourselves. But most of the time, those labels aren’t real. They’re just excuses."
3️⃣ "People talk a lot about manifestation, and I'll be honest with you, I tend to believe that the people that talk about manifestation the most are often the least successful people that I know because the people that are successful aren't doing much talking at all. They're actually doing the thing."
What if the limits you’ve set for yourself are completely made up?
What’s holding YOU back right now? 👇
Will I see you there this Sunday?!
6 months ago (edited) | [YT] | 190
View 18 replies
Behind The Diary
WE ARE SO CLOSE TO 10m subs on the main channel!
Hoping to hit it today, as we have a team celebration planned If you’re seeing this and you don’t subscribe to the main channel please can you do us a favour and sub here bit.ly/4j7sxQN and in return we will bring you the best vlogs in 2025...coming soon 👀
❤👊🏾 much love, Steven x
6 months ago (edited) | [YT] | 217
View 10 replies
Behind The Diary
I have something SUPER exciting and NEW that I am showing you guys TODAY...
The question is...
Will you be the first one to see if at 6pm?!🚨
Here's a sneak preview.... Comment below to get shown our episode first!!!
1 year ago | [YT] | 452
View 61 replies
Behind The Diary
3 years in the making. You don't want to miss this one...
⏳ We're back - Sunday, 6pm
1 year ago | [YT] | 207
View 20 replies
Behind The Diary
BIG news! After a ton of brainstorming, Will, Lish, Jack and I have had some discussions and we're excited to share our new direction with you.
So, what's the plan? Well, we're shifting gears from our usual weekly vlog format to something a bit more, shall we say… high quality. We want to bring you the biggest projects, richest narratives, and uncompressed quality in each and every story we tell.
We want our videos to make a real impact on your lives. Success, to us, is defined by our ability to reach a wider audience and make a meaningful impact on this channel.
So, what does this mean today?
For starters, you can expect a change in our release schedule from weekly to every few weeks. We've already got a ton of exciting story arcs lined up for the year ahead. From behind-the-scenes looks at personal projects to deep dives into business ventures and incredible founder stories.
In reality this means we’ll spend more time filming - and show you deeper context and insights into things. Instead of just a highlight reel of what happened that week, we want to give the person watching really really deep context. For example, if I’m launching a new company, instead of showing surface level meetings - you will get to see everything.
This decision is ultimately about depth… how do we give you the viewer MORE depth instead of just showing the surface.
If it doesn’t work, if yall don’t get value from it, we will return to weekly style vlogs in the current format.
We're incredibly grateful for all of your support. If you've been with us from the beginning or just stumbled upon our channel yesterday, together, we're going to create something truly special.
Will you be joining us?
1 year ago (edited) | [YT] | 1,034
View 165 replies
Behind The Diary
What's your biggest highlight and biggest challenge of the week so far?? ⬇️
1 year ago | [YT] | 328
View 62 replies
Load more