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Shop TODAY is the editorial team behind the product recommendations seen on the TODAY Show. Our team of editors interview experts, research trends and test products to make shopping easier for you. Shop TODAY independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission.
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New year, new shopping trends to watch out for! Our predictions for trends this year include using artificial intelligence to find the best deals and more people picking up analog hobbies like knitting, needlepoint and watercolors.
1 day ago | [YT] | 4
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Ready to kick off 2026 strong? Start the year off on the right foot with products to help you get through winter!
1 week ago | [YT] | 6
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If you still have gift shopping to do, have no fear! We found gifts for everyone on your list!
4 weeks ago | [YT] | 6
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If stockings are still sitting empty and unchecked on your holiday to-do list, we're here to help!
1 month ago | [YT] | 3
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Looking for the best holiday toys of 2025? Toy Insider's Chief Toy Officer shares the hottest toys to shop!
1 month ago | [YT] | 3
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Black Friday is here, and Amazon is bringing some of the best deals we've seen all year.
1 month ago | [YT] | 3
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Looking for a fun way to count down to the holidays? Here are some of our favorite Advent calendars!
1 month ago | [YT] | 2
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Looking for gift ideas? We've got you covered this season with our annual Gifts We Love Awards!
2 months ago | [YT] | 5
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Don't miss your chance to grab the Shop TODAY Holiday Countdown calendar tomorrow, Wednesday November 5th at 8:40 AM, E.S.T.!
2 months ago | [YT] | 1
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We wish we had this toy when we were kids!
2 months ago | [YT] | 2
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