This is what happens when a man in his 50s hits a fork in the road, picks up a pickleball paddle — and chooses his own path.
I'm Trey Easter. Founder of URBN Pickle Sports. Houston-born. Faith-driven. Built on one principle: Serve First.
On this channel you'll find:
The Come Up — a founder documentary. The real story of building URBN Pickle Sports from scratch.
The Long Game — weekly business lessons from the court and the boardroom.
Serve First Sunday — faith, sport, and purpose. Every Sunday.
This channel is for the person who looked up one day and decided — not yet. Not done. And then got to work.
New videos every week.
Serve First.
🏓 Shop: urbnpickle.com
📧 Contact: trey@urbnpickle.com
📍 Houston, TX
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