Dakota Robertson

I help creators, coaches, and business owners grow and monetize their personal brand.


Dakota Robertson

I quit my job 5 years ago to build a business.

Not because I wanted a Rolex or a Lambo.

But because I wanted:

• Freedom to take on work I enjoyed.
• Freedom to take care of my little sisters.
• Freedom to take a trip on a random Tuesday.

The traditional system is broken.

You don't need:

• To get a 4-year degree to start your career.
• To work 12+ hours a day to make good money.
• To beg an employer to take time off.

I built the life I wanted when I stopped asking for permission and took a bet on myself.

I stopped asking myself, "Can I do this?"
I started asking myself, "Am I willing to do what it takes?"

Different questions = Different outcomes.

P.S.

I escaped the rat race by becoming a ghostwriter.

I made a free course showing you how to get started.

Want access, click here: t2m.io/ghostlab

9 hours ago | [YT] | 6

Dakota Robertson

I quit my job 5 years ago to build a business.

Not because I wanted a Rolex or a Lambo.

But because I wanted:

• Freedom to take on work I enjoyed.
• Freedom to take care of my little sisters.
• Freedom to take a trip on a random Tuesday.

The traditional system is broken.

You don't need:

• To get a 4-year degree to start your career.
• To work 12+ hours a day to make good money.
• To beg an employer to take time off.

I built the life I wanted when I stopped asking for permission and took a bet on myself.

I stopped asking myself, "Can I do this?"
I started asking myself, "Am I willing to do what it takes?"

Different questions = Different outcomes.

P.S.

I escaped the rat race by becoming a ghostwriter.

I made a free course showing you how to get started.

Want access, click here: t2m.io/ghostlab

9 hours ago | [YT] | 8

Dakota Robertson

I quit my job 5 years ago to build a business.

Not because I wanted a Rolex or a Lambo.

But because I wanted:

• Freedom to take on work I enjoyed.
• Freedom to take care of my little sisters.
• Freedom to take a trip on a random Tuesday.

The traditional system is broken.

You don't need:

• To get a 4-year degree to start your career.
• To work 12+ hours a day to make good money.
• To beg an employer to take time off.

I built the life I wanted when I stopped asking for permission and took a bet on myself.

I stopped asking myself, "Can I do this?"
I started asking myself, "Am I willing to do what it takes?"

Different questions = Different outcomes.

P.S.

I escaped the rat race by becoming a ghostwriter.

I made a free course showing you how to get started.

Want access, click here: t2m.io/ghostlab

9 hours ago | [YT] | 6

Dakota Robertson

I quit my job 5 years ago to build a business.

Not because I wanted a Rolex or a Lambo.

But because I wanted:

• Freedom to take on work I enjoyed.
• Freedom to take care of my little sisters.
• Freedom to take a trip on a random Tuesday.

The traditional system is broken.

You don't need:

• To get a 4-year degree to start your career.
• To work 12+ hours a day to make good money.
• To beg an employer to take time off.

I built the life I wanted when I stopped asking for permission and took a bet on myself.

I stopped asking myself, "Can I do this?"
I started asking myself, "Am I willing to do what it takes?"

Different questions = Different outcomes.

P.S.

I escaped the rat race by becoming a ghostwriter.

I made a free course showing you how to get started.

Want access, click here: t2m.io/ghostlab

9 hours ago | [YT] | 4

Dakota Robertson

I quit my job 5 years ago to build a business.

Not because I wanted a Rolex or a Lambo.

But because I wanted:

• Freedom to take on work I enjoyed.
• Freedom to take care of my little sisters.
• Freedom to take a trip on a random Tuesday.

The traditional system is broken.

You don't need:

• To get a 4-year degree to start your career.
• To work 12+ hours a day to make good money.
• To beg an employer to take time off.

I built the life I wanted when I stopped asking for permission and took a bet on myself.

I stopped asking myself, "Can I do this?"
I started asking myself, "Am I willing to do what it takes?"

Different questions = Different outcomes.

P.S.

I escaped the rat race by becoming a ghostwriter.

I made a free course showing you how to get started.

Want access, click here: t2m.io/ghostlab

9 hours ago | [YT] | 8

Dakota Robertson

I made more than my professors after 1 year of posting.

All by pretending to be other people online...

(No, not as a catfish).

But as a social media ghostwriter.

All I did was:

1. Interview my client on a monthly call.
2. Transcribe the call using a software.
3. Plug the transcription into AI.
4. Use my AI + content frameworks to write.
5. Post the content under the client's account.

I've had client's pay me anywhere between $3,000-$30,000 to do this.

(And none of them asked if I had a degree lol).

The times have changed:

The traditional path keeps getting narrower.
The social media path keeps expanding.

P.S.

Want to learn how to start your own ghostwriting business?

I made a free course showing you how I scaled mine to $50K/month.

Click here to get access: t2m.io/ghostlab

4 days ago | [YT] | 84

Dakota Robertson

My father chose to smoke crack over raising me.

And as a kid, that left me f*cking lost.

I didn't have a father to help build my self-worth, so I looked for validation from my peers.

But being the fat, shy kid? I was made fun of.

And it didn’t take long before their voices became mine.

"I'm not good enough" was always on repeat in my mind.

• Even after I lost the weight.
• Even after I stopped being shy.
• Even after people said I had potential.

It didn’t matter.

Because deep down, I still believed the story I told myself.

• That I was broken.
• That I wasn’t made for success.
• That I’d never be “one of those people” who'd make it.

So when I started building my ghostwriting business...

That voice screamed louder than ever.

“No one cares what you say.”
“You’re an imposter.”
“You’ll fail.”

But one day, I got a message.

“Hey man… I’ve been following you for a while. You changed my life."

And for a moment…the voice went quiet.

Because for the first time, I realized it's not about me.

It's about who I can help, even when I didn’t feel “good enough” myself.

That was the turning point.

Not a viral post.
Not a $10K/month.

Just one person telling me I made a difference.

That's when I started rewriting the story in my head.

From “You’re not good enough” to "You're not alone."

If you’ve ever felt like you’re not ready, not smart enough, not “that type” of person to succeed…

I get it...but the truth is:

The people who win aren’t the most talented.

They’re the ones who feel doubt, but do it anyway.

Because that critic in your head?

It doesn’t go away.

Your "why" just gets louder.

P.S.

Mindset was the biggest struggle for me while building my business.

So I dedicated an entire section to it in my free ghostwriting course.

You can check it out here: t2m.io/ghostlab

5 days ago | [YT] | 66

Dakota Robertson

I made $241K my 1st year ghostwriting in my underwear.

No English degree. No commute. No boss.

Anyone can do this (and it happens to be the best time in history to start)

If I had to go from $0 to $30K/month again...

These are the EXACT steps I'd take:

--

Step 1: Master the 1-2 Punch.

1. Find a skill you genuinely enjoy.
2. Make sure the market wants it.

Solve more pain = Make more money

My approach:

• Picked writing (because I enjoyed it).
• Found business owners (who needed it).
• Combined both (to print money on repeat).

Follow this little blueprint I came up with:

I call it the 4E Framework:

• Emulate (study experts ahead of you).
• Experience (apply everything you learn).
• Educate (teach others 2 steps behind you).
• Evolve (create your own frameworks/systems).

Pro Tip: Buy the top 5 books in your niche.

This alone puts you ahead of 95% of people.

--

Step 2: Post Like Your Life Depends On It.

Miss 1 day = Easy to miss 2
Miss 2 days = Easy to miss 7
Miss 7 days = Easy to miss 30

Even if you think your writing is bad, make it a habit to post every day anyway.

(Your writing will improve a helluva lot faster).

--

Step 3: Build Your Foundation

Target your first 5,000 followers by:

• Sharing actionable tips.
• Mixing in personal stories.
• Making friends in your niche.

DM 3-5 people at your level every day.

They become your growth allies.

--

Step 4: Create an Irresistible Offer.

Once you have an audience?

Craft an offer with:

• Clear outcomes (I'll grow you by 1.5k followers).
• Zero risk (100% refund if I don’t hit KPIs).
• Specific timeframe (in 30 days).

The secret sauce:

Document your client wins publicly.

This creates a snowball effect of new leads.

Month 1-3: Build your foundation
Month 4-6: Create a quality offer
Month 7-12: Scale to $30K/month

P.S.

I made a free ghostwriting course to show you how to do all this.

Get access here: t2m.io/ghostlab

1 week ago | [YT] | 75

Dakota Robertson

The growth on LinkedIn is like TikTok in 2020.

4 tips I used to grow to 75,398+ followers:

But first, why LinkedIn?
↳ Business focused = More leads.
↳ High-net worth users = Can charge more.
↳ 1 billion users, 1% creators = Easier growth.

Now is the best time to grow before people catch on.

My 4 tips to grow to 10K followers (bookmark this):

1. Find Your Target ID

Your account should be based around 2 things:
↳ Your interests (I).
↳ Market demand (D).

The easiest way to find this?
Think of painful problems you enjoy solving.

2. Optimize Your LinkedIn Profile

Clear profile = More clients + followers.
↳ Bio: what you do → who you help → benefit.
↳ Profile Photo: head shot → high-quality.
↳ Banner: professional → credentials.
↳ Link: offer or lead magnet.

3. The GAP Framework

To get followers and clients, you need people to know, trust and like you.

These 3 types of LinkedIn content do this:
↳ Growth (know) = trends, popular figures, world events.
↳ Authority (trust) = case studies, tips, results.
↳ Personal (like) = stories, worldviews, lifestyle.

4. The What, Why, How Framework

Simple writing = Effective writing.

Answer these 3 questions when writing on LinkedIn:
↳ What am I talking about?
↳ Why should they care?
↳ How can they take action?

P.S.

Want to build a social media ghostwriting business?

I made a free course + community showing you how I've scaled my ghostwriting business to $50K/month.

Join here: t2m.io/ghostlab

1 week ago | [YT] | 79

Dakota Robertson

"I'm scared to land clients because idk if I can fulfill."

This was my biggest fear when I started...

So I fell into the "Mental M*sterbation" trap.

• I focused on creating a "sexy" website.
• I focused on designing the "perfect" logo.
• I focused on reading another "valuable" book.

But the reality:
↳ I was finding "productive" ways to procrastinate.

Even if I took sales calls, I hoped they'd say "no."

Because once that $3K ghostwriting invoice was paid?
I'd have to deliver $3K+ worth of results.

But everything changed when I had a crucial realization:

If you're afraid of not fulfilling, it's a GOOD sign.
It means you actually care about your clients.

Which means you're the type of person willing to:

• Work early in the morning.
• Work late into the night.

You'll do whatever it takes to deliver.

And when you get that 1st win?

Not only will your skill skyrocket...
You'll feel 10x more confident because you have proof.

So if you're stuck in the same trap I was...

• Take that call.
• Send that proposal.
• Say yes to the opportunity.

You'll figure it out as you go.

I promise you're more capable than you think.

P.S.

If you want to learn how to get clients as a ghostwriter (and fulfill)...

I made a free community + course showing you how.

Click here to get access: t2m.io/ghostlab

1 week ago | [YT] | 113