UPDATE - Please note that because some issues that we've had with our payment processor for our early access We will be delaying the public access until this is resolved. Thank you for your understanding and sorry for the trouble! :(
I'm So excited! The video officially goes live Saturday for public access with the early access on Friday. Thank you so much, everyone, for being a part of this journey. When I started this journey two years ago, it all started with just one question. What would it take to create something without compromise?
That question took me 26,000 kilometers all the way around the world and resulted in one of the most challenging projects that I've ever done. From the beginning of this, it was so important for me to not only create the world's best black shirt, but to also create a documentary that could stand on its own.
Our Sizing tool and FAQ is now live! I know many people find traditional size charts hard to follow. So i created a tool for you to select how you like your clothing to fit then just drag the slider based on your chest measurement!
For example - Based off of my measurements I am usually a medium on clothing. However I typically like my clothing more fitted so I size down to small.
Early Access email list Launch is Friday June 26th 12PM EST for Documentary and Website. Shiftfashiongroup.com - List sign up is open till the Thursday.
Hey everyone! We're opening the waitlist at shiftfashiongroup.com - It would really mean a lot to me if you signed up :)
We're in the final stretches of editing the documentary and production of the shirt. I am really, truly excited to share this project with the community. I really wanted to do something that hasn't been done before and create a product that is actually designed to last.
I think I ordered enough for the launch, but the waitlist will get first access.
We got many great questions from the Cotton T Shirt deep dive video. We will be compiling some of the most asked about topics for Joe to answer. For a chance to be featured, please leave any questions you may have for Joe regarding this topic. Deadline will be the 23rd this week.
Joe here! Everyone's been asking when we'd release our own product. For years I've been teaching you how to scrutinize every stitch, every fiber, every claim a brand makes. So you know I couldn't just put out a shirt.
I wanted to do something that's never been done before. Build the world's best black t-shirt from the ground up and take you on the entire journey with me. From the cotton fields of California, to a 130-year-old mill running 5G-enabled spinning, to molecular-level finishing science.
Every single step scrutinized to the same standard we hold everyone else to.This project took 2 years and took me over 25,000 km around the world. I documented every single step. Because now you know what to look for in a high-quality shirt. Soon I'm going to show you exactly how it's done.
More teasers coming very soon. I'm so excited to share this project with everyone!!!
Hey Everyone! Joe here! Just wanted to jump on and say thank you guys for your patience! The team is busy editing the new video. As you may know by now, every video we try to make it better than the previous. This video is definitely going to be our most ambitious yet. This video should be out sometime in March!
Joe here! I just finished writing the script for this video. The concept behind this new series is to educate you on everything you need to know to fully understand what you are buying. Honestly, probably more than the people actually designing the products lol
I’ve been calling this the "Red Pill" series internally because once you know the truth, you can never go back. The first episode focuses solely on the most universal item in your closet: the cotton T-shirt.
I'm filming this weekend and hope to have it out in a few weeks. As you can imagine, the editing team will be hard at work on this one!
Hello everyone, we're working on a new type of video, and we need your opinion on it!
We're going to break down everything you could possibly need to know about t-shirts by taking you through the manufacturing process. We want to show you how to spot a good quality t-shirt.
Now obviously this is a massive topic, and we know you're busy people, so what we want to know is:
Shift Fashion Group
UPDATE - Please note that because some issues that we've had with our payment processor for our early access We will be delaying the public access until this is resolved. Thank you for your understanding and sorry for the trouble! :(
I'm So excited! The video officially goes live Saturday for public access with the early access on Friday. Thank you so much, everyone, for being a part of this journey. When I started this journey two years ago, it all started with just one question. What would it take to create something without compromise?
That question took me 26,000 kilometers all the way around the world and resulted in one of the most challenging projects that I've ever done. From the beginning of this, it was so important for me to not only create the world's best black shirt, but to also create a documentary that could stand on its own.
Saturday 12pm EST - Thank you
2 days ago (edited) | [YT] | 226
View 55 replies
Shift Fashion Group
Our Sizing tool and FAQ is now live! I know many people find traditional size charts hard to follow. So i created a tool for you to select how you like your clothing to fit then just drag the slider based on your chest measurement!
For example - Based off of my measurements I am usually a medium on clothing. However I typically like my clothing more fitted so I size down to small.
Early Access email list Launch is Friday June 26th 12PM EST for Documentary and Website. Shiftfashiongroup.com - List sign up is open till the Thursday.
Public Launch 12PM EST June 27th
SIZING TOOL & FAQ - shiftfashiongroup.com/pages/pre-launch
5 days ago | [YT] | 316
View 44 replies
Shift Fashion Group
Hey everyone! We're opening the waitlist at shiftfashiongroup.com - It would really mean a lot to me if you signed up :)
We're in the final stretches of editing the documentary and production of the shirt. I am really, truly excited to share this project with the community. I really wanted to do something that hasn't been done before and create a product that is actually designed to last.
I think I ordered enough for the launch, but the waitlist will get first access.
1 month ago | [YT] | 752
View 105 replies
Shift Fashion Group
Community Questions Time!
We got many great questions from the Cotton T Shirt deep dive video. We will be compiling some of the most asked about topics for Joe to answer. For a chance to be featured, please leave any questions you may have for Joe regarding this topic. Deadline will be the 23rd this week.
Thank you! - Media Team
2 months ago | [YT] | 117
View 29 replies
Shift Fashion Group
Joe here! Everyone's been asking when we'd release our own product. For years I've been teaching you how to scrutinize every stitch, every fiber, every claim a brand makes. So you know I couldn't just put out a shirt.
I wanted to do something that's never been done before. Build the world's best black t-shirt from the ground up and take you on the entire journey with me. From the cotton fields of California, to a 130-year-old mill running 5G-enabled spinning, to molecular-level finishing science.
Every single step scrutinized to the same standard we hold everyone else to.This project took 2 years and took me over 25,000 km around the world. I documented every single step. Because now you know what to look for in a high-quality shirt. Soon I'm going to show you exactly how it's done.
More teasers coming very soon. I'm so excited to share this project with everyone!!!
2 months ago | [YT] | 1,171
View 66 replies
Shift Fashion Group
Hey Everyone! Joe here! Just wanted to jump on and say thank you guys for your patience! The team is busy editing the new video. As you may know by now, every video we try to make it better than the previous. This video is definitely going to be our most ambitious yet. This video should be out sometime in March!
4 months ago | [YT] | 331
View 12 replies
Shift Fashion Group
Joe here! I just finished writing the script for this video. The concept behind this new series is to educate you on everything you need to know to fully understand what you are buying. Honestly, probably more than the people actually designing the products lol
I’ve been calling this the "Red Pill" series internally because once you know the truth, you can never go back. The first episode focuses solely on the most universal item in your closet: the cotton T-shirt.
I'm filming this weekend and hope to have it out in a few weeks. As you can imagine, the editing team will be hard at work on this one!
4 months ago | [YT] | 589
View 48 replies
Shift Fashion Group
Hello everyone, we're working on a new type of video, and we need your opinion on it!
We're going to break down everything you could possibly need to know about t-shirts by taking you through the manufacturing process. We want to show you how to spot a good quality t-shirt.
Now obviously this is a massive topic, and we know you're busy people, so what we want to know is:
How long should this video be?
4 months ago | [YT] | 90
View 27 replies
Shift Fashion Group
Drop any and all of your luxury fashion questions down below!
5 months ago | [YT] | 49
View 79 replies
Shift Fashion Group
Which company makes the best blanks? Check out our new collab with Will Lasry, where we blind rank 7 hoodies!
7 months ago | [YT] | 30
View 5 replies
Load more