Shift Fashion Group

Community Questions Time!

We got many great questions from the Cotton T Shirt deep dive video. We will be compiling some of the most asked about topics for Joe to answer. For a chance to be featured, please leave any questions you may have for Joe regarding this topic. Deadline will be the 23rd this week.

Thank you! - Media Team

1 week ago | [YT] | 116

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Shift Fashion Group

Joe here! Everyone's been asking when we'd release our own product. For years I've been teaching you how to scrutinize every stitch, every fiber, every claim a brand makes. So you know I couldn't just put out a shirt.

I wanted to do something that's never been done before. Build the world's best black t-shirt from the ground up and take you on the entire journey with me. From the cotton fields of California, to a 130-year-old mill running 5G-enabled spinning, to molecular-level finishing science.

Every single step scrutinized to the same standard we hold everyone else to.This project took 2 years and took me over 25,000 km around the world. I documented every single step. Because now you know what to look for in a high-quality shirt. Soon I'm going to show you exactly how it's done.

More teasers coming very soon. I'm so excited to share this project with everyone!!!

3 weeks ago | [YT] | 1,168

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Shift Fashion Group

Hey Everyone! Joe here! Just wanted to jump on and say thank you guys for your patience! The team is busy editing the new video. As you may know by now, every video we try to make it better than the previous. This video is definitely going to be our most ambitious yet. This video should be out sometime in March!

2 months ago | [YT] | 332

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Shift Fashion Group

Joe here! I just finished writing the script for this video. The concept behind this new series is to educate you on everything you need to know to fully understand what you are buying. Honestly, probably more than the people actually designing the products lol

I’ve been calling this the "Red Pill" series internally because once you know the truth, you can never go back. The first episode focuses solely on the most universal item in your closet: the cotton T-shirt.

I'm filming this weekend and hope to have it out in a few weeks. As you can imagine, the editing team will be hard at work on this one!

2 months ago | [YT] | 589

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Shift Fashion Group

Hello everyone, we're working on a new type of video, and we need your opinion on it!

We're going to break down everything you could possibly need to know about t-shirts by taking you through the manufacturing process. We want to show you how to spot a good quality t-shirt.

Now obviously this is a massive topic, and we know you're busy people, so what we want to know is:

How long should this video be?

2 months ago | [YT] | 90

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Shift Fashion Group

Drop any and all of your luxury fashion questions down below!