The Simply Suparnaa Media Network consciously works towards creating a positive narrative away from sensationalism in all content. The founder Suparnaa Chadda uses her versatile experience of close to 2 decades in media to curate SABERA (sabera.co). She also regularly conducts menstrual hygiene workshops in slums & institutions through her non-profit womanendangered.org. Amidst others, the network stands for causes enabling gender sensitivity and is also a UN Women Awardee

Suparnaa strongly believes that leadership and spirituality are interconnected and have the potential to bring a larger change in society.

A lot of the content she curates or creates revolves around Responsible leadership.