Professor Charley T

Tomorrow… we drop a video that might break the internet

*it will for sure break the bank!

3 weeks ago | [YT] | 10

Professor Charley T

🔥 TOMORROW. BIG DROP. 🔥

This might be the best video I have ever made. For real.

For the first time, I am answering the question everyone secretly asks:

How do you get rich without starting a brand?

No hustle noise. No fake guru tricks.
Just the real blueprint I lived.

From selling candy
to managing billions in ad spend
to earning over a million a year as a media buyer and creator.

Tomorrow I give you the full path.

What you will learn:
• How to become a six and seven figure media buyer
• The type of buyer you must become
• The values that make you impossible to replace
• How to build a personal brand that pulls clients to you
• How to grow your income and own your time

This is not “just another upload.”
This is the one people will look back on.

Set your reminder.
You are not going to want to miss this.

More soon.

4 weeks ago | [YT] | 16

Professor Charley T

Signs you are NGMI… you keep falling for the same traps

The traps that say you can control the algorithm with tweaks.
The traps that tell you the pixel is what learns.
The traps that make you believe more ads equal more scale.
The traps that promise stability through ad set budgets.

These ideas feel comforting, but they are the very things holding advertisers back in the Andromeda era.

The new video explains why these beliefs fail and what actually creates predictable scale.

4 weeks ago | [YT] | 2

Professor Charley T

Today is the LAST day to join the Meta MBA.

And for the first time, you can drop the price from $12,000 → $8,500.

Here’s how:

💥 Save $1,500 with code MetaBFCM
💥 Save an extra $2,000 when you pay in full

That’s $3,500 off.
And it ends tonight.

The excitement this week has been unreal — founders and operators stepping forward because they’re done guessing and ready to finally scale with confidence.

If you’ve been on the fence…

This is your moment.

👉 Join the Meta MBA (Final Day)

When the clock hits zero, the door closes.

Here’s the link to join:

Pay in Full Link:
thedisrupterschool.com/products/the-meta-ads-mba-p…

Payment Plan Link:
thedisrupterschool.com/products/the-meta-ads-mba-p…

1 month ago | [YT] | 1

Professor Charley T

Introducing Augustus “Auggie” Wolf Tichenor
Born at 2:58am on Wednesday November 19, 2025.

He was a week late but made up for it with a quick birth.
Charley is OVER THE MOON about HER baby!

He’s got some dark brown hair and is already a wiggle monster.
Our big strong boy at 9lbs6oz ❤️ 🐶🧔🏻👶🏻👶🏻👩🏻🐶

Skip the Carousel

1 2 3 4

1 month ago | [YT] | 121

Professor Charley T

🔥 4 Days Left — Black Friday Meta MBA Deal Ends Friday


The response this week has been incredible — thank you.
Between welcoming my son and the flood of support and excitement, this has been one of the most meaningful weeks of my life.

And now we’re officially down to 4 days left before we close enrollment.
This is the last time to join before next year.

Here’s the Black Friday offer:
• Normal price: $12,000
• This week: $10,000 paid-in-full
• Use code MetaBFCM → extra $1,500 off
➡️ Final price: $8,500

Payment plan available for those who need it.

Here’s the link to join:
Pay in Full Link:
thedisrupterschool.com/products/the-meta-ads-mba-p…

Payment Plan Link:
thedisrupterschool.com/products/the-meta-ads-mba-p…

1 month ago | [YT] | 3

Professor Charley T

Meta MBA 🚨 Open Enrollment Closes Friday
...and this Black Friday Deal Ends With It

Normally, the Meta MBA program is $12,000.

We’ve dropped the Pay-in-Full price to $10,000
that’s already 20% off.

But for Black Friday, we’re taking it even further.

💥 Use code "MetaBFCM" at checkout
and save an extra $1,500 today.

That means you can join the Meta MBA for just $8,500 if you pay in full this week.

We’ve also opened a payment plan
for those who can’t pay in full

but enrollment closes Friday,
and after that,
the doors won’t open again until next year.

This is your final chance to join before the January Cohort begins.

👉 Use code "MetaBFCM" before Friday to save nearly 30%

Sign Up at:
thedisrupterschool.com/products/the-meta-ads-mba-p…

1 month ago | [YT] | 8

Professor Charley T

Meta's new algorithm (Andromeda) is confusing everyone.

Learn why old ad strategies are failing, and how to optimize your ad account for profit, not just performance.

This is my playbook that has been scaling brands all year when others struggle.

I broke it all down into a simple, step-by-step process

I packed everything I know into an 8-lesson masterclass

Ready to transform your ad strategy?
Let's dive in and Scale to the Moon!

And I'm giving it away for $0

1 month ago | [YT] | 3

Professor Charley T

Meta's new algorithm (Andromeda) is confusing everyone.

Results are plummeting because advertisers don't know they only need to care about four metrics.

For years, we've all stared at Meta like it's a mysterious black box.

Trying to guess what's happening inside.

I'm 100% guilty of this.

But here's the truth.

Meta isn't a black box.

The algorithm shows you exactly what it's doing.

Most people just don't know how to read it.

Every ad inside Meta has four sides.

Four simple metrics that show you exactly what's happening.

If you can measure them, you can improve them.

This is what we call 4Pi analysis.

And it turns ad success from a slot machine into a predictable process.



Metric #1: SPEND

Most advertisers think spend is just budget control.

That's not how it works.

Spend is a signal.

It's Meta saying "this ad is working—keep going."

When Meta spends more on an ad, it's not random.

It's because that ad creates a better user experience.

People are engaging, clicking, buying.

Remember: Meta's real product isn't ads.

It's attention.

The algorithm spends where people are happy to give attention.

When spend climbs, that's Meta investing in your success.

When spend drops, that's feedback—not punishment.

Stop asking "why is Meta wasting my budget?"

Start asking "what is this spend telling me?"

Spend shows you which ads work FOR the algorithm.



Metric #2: FREQUENCY

Frequency is the most misunderstood metric in advertising.

Most people panic when it goes above 3.

Here's the truth:

Frequency doesn't measure how often one person sees your ad.

It tells you WHO is seeing your ad.

Always look at frequency broken down by day.

Here's what the numbers mean:

Frequency of 1.1 by day = mostly new people seeing your ad.

This is upper funnel prospecting spend.

Frequency of 1.9 by day = mostly repeat viewers seeing your ad.

This is lower funnel retargeting spend.

And here's the kicker:

You can get a 1.1 frequency inside a retargeting audience.

You can get a 1.9 frequency in a worldwide cold audience.

The creative does the targeting.

Not the audience settings.

This metric shows you how Meta is actually using each ad.



Metric #3: CPM

CPM tells you how much people like your ad.

It's the cost to show your ad 1,000 times.

But the real story is quality of experience.

Your ad competes with organic content in the feed.

If people enjoy your ad, you earn cheaper traffic.

If they hate it, Meta taxes you with higher CPMs.

Low CPM = strangers find your ad interesting.

High CPM = only warm audiences engage.

Let's be honest.

Nobody opened Instagram hoping to see your ad.

You're a billboard blocking the sunset.

But if you make that billboard entertaining, Meta rewards you.

You get cheaper distribution.

This is your viral coefficient for paid ads.

Your job: make the right ad show to the right audience with the right experience.

Do that, and the machine scales you.



Metric #4: COST PER RESULT

This is the metric everyone obsesses over.

The one that makes you hit refresh 1,000 times a day.

I'm guilty of this dopamine chase.

But here's the truth:

CPR doesn't tell you if an ad is good.

It tells you how much credit that ad gets for the sale.

A low CPR doesn't mean the ad created demand.

It means the ad was there when someone was ready to buy.

A high CPR doesn't always mean the ad is bad.

Sometimes it's doing heavy lifting early in the journey.

Not every ad is supposed to make a sale.

You need a full funnel.

You can't just run bottom-funnel retargeting and scale to the moon.

CPR measures how well that ad does its specific job.



HOW TO READ ALL FOUR TOGETHER

Now you know the four sides: spend, frequency, CPM, cost per result.

Here's how to read them as a system:

Top of funnel ad:

High spend, low frequency, low CPM, high CPR.

It's building attention and creating demand.

Bottom of funnel ad:

Low spend, high frequency, high CPM, low CPR.

It's converting people already in your funnel.

The reason most accounts can't scale?

They try to spend everything at the bottom of the funnel.

Your job is to balance both.

Get ads working together so the system stays profitable and scalable.

The balance looks different for every business.

But the framework stays the same.

Simple scales. Complex fails.

If you want the full system for reading your account and building creative that works with Andromeda, the Meta MBA walks through this step-by-step.

— Charley T

1 month ago | [YT] | 45

Professor Charley T

This is DISRUPTER TOOLS!!!

Scaling isn’t about more data. It’s about seeing the truth inside it.
Disrupter Tools turns numbers into narrative — revealing how your business actually makes money, and what happens when you turn it up.


Hero Offer Intelligence identifies the offer that funds your growth — your cash-flow engine, the product that pays to acquire new customers and fuels repeat revenue.
Customer Journey Insights exposes the true makeup of your revenue — how much is mature, returning, or new.


It shows real money vs. theoretical returns by mapping the realized and kinetic energy of your customer base across trend lines and cohorts — what LTV models only pretend to predict.


PSM Analyzer connects it all — showing what each dollar truly returns, and what happens when you scale.


It forecasts efficiency, cash flow, and growth velocity before you spend a dime.
Together, these tools replace projection with proof.



This is what scaling looks like when clarity leads the way.
🎯
www.loom.com/share/5da21784d2874621a5c2facf24f9506…

1 month ago | [YT] | 9