I’m on a mission to help media buyers and entrepreneurs master Meta ads — not with hacks or recycled “best practices,” but with proven systems that actually scale.
I’ve spent over $1B on Meta ads, scaled brands from $50K/month to $1M/week, and trained students who’ve gone on to build agencies, exit companies, and hit major revenue milestones.
On this channel, you’ll learn how to:
• Build profitable Meta campaigns without guesswork
• Structure creative tests so your ads improve with every dollar spent
• Use financial models to scale with confidence and clarity
• Combine content and paid media to unlock faster, more sustainable growth
I also feature media buyers and entrepreneurs who’ve built real businesses using ads. If you’ve got a story worth sharing, email me — I may feature it here for the world to see.
Professor Charley T
This video goes live tomorrow …
Set your notifications and check in the AM
I asked you all, and it was an overwhelming response that latest for a week
SO HERE WE GO
1 week ago | [YT] | 51
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Professor Charley T
Should I make this into a video?
2 weeks ago | [YT] | 50
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Professor Charley T
I can't wait till mid-2028 when every DTC operator who gets into lead gen to fill their fund realizes that you can just assign a purchase event to a new email address instead of a lead and then give it a conversion value. You can just run a purchase campaign with arbitrage on attention and scale the shit out of your business. Again like most things that are standard that I talk about here all the time, it's going to take two to four years for any of the other top thinkers to come up with the new strategy. This is just my YouTube channel right now.
2 weeks ago | [YT] | 12
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Professor Charley T
❤️ Happy Valentine’s Day, Disrupters ❤️
I just want to take a second today and say this clearly…
I love you guys.
This community is special. The support, the wins, the questions, the honesty… it’s rare. And today feels like a good day to lean into that.
Because here’s the truth:
Love is free.
Support is free.
Encouragement is free.
And all three of those things make businesses grow faster.
So let’s do something simple together.
👇 VALENTINE’S DAY COMMUNITY THREAD
If you’re an artist → drop your song
If you’re building a business → drop your page
If you’re running ads → drop your current ad
And for everyone else reading this…
Let’s show up for each other.
Hit like.
Leave a comment.
Say something kind.
That little bit of positive sentiment?
It actually helps the algorithm.
It lifts engagement.
It lowers CPM.
It improves GPT.
It gives the ad a chance to reach better people.
But more importantly…
It reminds the person on the other side that they’re not building alone.
So take a minute today and spread some love.
Drop your links below 👇
And let’s make sure every single person in here feels seen, supported, and just a little bit more successful today 💛
4 weeks ago | [YT] | 11
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Professor Charley T
Today might be the day
In honor of getting the 50K tomorrow I’m posting a totally different vid
On how I cut ads for 30 days
… tripled my profits
And all the lessons that I’ve learned from that the screenshots and receipts for every
4 weeks ago | [YT] | 51
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Professor Charley T
I will participate, however I can. Everything matters. Everything counts.
4 weeks ago | [YT] | 28
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Professor Charley T
Should I do more Reaction Videos on YouTube?
I’ve been doing a series where I watch popular YouTube Meta Advice… and essentially break it down into Fact vs Fiction…
If yes, can you drop a video I should do next
1 month ago | [YT] | 9
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Professor Charley T
Andromeda is here. 🚀🚀
In the new year, you have two options.
Adapt and grow.
Or make excuses while everything gets harder and margins keep shrinking.
If you are tired of being tired.
If you want a proven system that actually works.
If you want clarity instead of chaos.
That is exactly why the Meta MBA exists.
You are not seeing this by accident.
You are not here because ads are easy for you.
And you are definitely not here because everything is working perfectly.
You are here because you know this matters.
You know no one will care more about your business than you.
And you know failure is not an option.
The Meta MBA cohort starts January 12.
It is capped at 20 people.
And it is already filling up.
Do not let indecision be the reason you are still stuck this time next year.
DM me if you want in! Or comment “ME”
1 month ago | [YT] | 19
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Professor Charley T
Tomorrow… we drop a video that might break the internet
*it will for sure break the bank!
3 months ago | [YT] | 11
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Professor Charley T
🔥 TOMORROW. BIG DROP. 🔥
This might be the best video I have ever made. For real.
For the first time, I am answering the question everyone secretly asks:
How do you get rich without starting a brand?
No hustle noise. No fake guru tricks.
Just the real blueprint I lived.
From selling candy
to managing billions in ad spend
to earning over a million a year as a media buyer and creator.
Tomorrow I give you the full path.
What you will learn:
• How to become a six and seven figure media buyer
• The type of buyer you must become
• The values that make you impossible to replace
• How to build a personal brand that pulls clients to you
• How to grow your income and own your time
This is not “just another upload.”
This is the one people will look back on.
Set your reminder.
You are not going to want to miss this.
More soon.
4 months ago | [YT] | 17
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