Decoding China for the West, daily.

I'm Tim. For the past 15 years I've been working between
LA and Beijing, watching both sides get each other wrong.
This channel is my attempt to fix some of that—one
60-second video at a time.

What I do:
- Co-founder, Erka Media—the agency behind
500+ creator accounts reaching 500M+ followers globally
- Founder, Scale Free Network, Fear of God China Partner
- Guest Lecturer, USC Annenberg School of Communication
- Featured in Harvard Business Review (2023) on
cross-cultural content strategy

New video every day. Tech, trends, and translations
you can't Google.

📩 Brand partnerships: tim@scalefrees.com
📱 TikTok: @itstimyang
🔗 LinkedIn: linkedin.com/in/timyangg