Jamie Stenton - Digital Marketing Expert

Connect with me on LinkedIn!

It would be great to connect on a deeper level with subscribers of this channel! If you're getting lots of value from these YouTube videos, you'll get even more on LinkedIn, plus we can engage directly.

Profile link below... or simply search my name.

www.linkedin.com/in/jamie-stenton-023732bb/

1 month ago | [YT] | 0

Jamie Stenton - Digital Marketing Expert

New feature alert! Meta has just introduced this new feature into their Ads Manager.

It allows you to adjust your budget allocation depending on the time of day, or day of the week.

This is something we've been calling for, for many years.

Many clients make most of their sales directly after payday, or on a particular day of the week, or perhaps in the evening.

This feature will allow us to flexibly deploy budget at the most high impact times.

Data is everything with digital marketing, so we'll be digging deep into Google Analytics to see what the data is telling us about where to allocate the most budget.

Really looking forward to seeing how this can improve our results!

#metaads #facebookads #facebookadsexpert

1 year ago (edited) | [YT] | 1

Jamie Stenton - Digital Marketing Expert

💥 Never overlook conversion rate optimisation on your website, it can make a massive difference to your advertising conversion rates.

⚠️ A client recently went from a 3.4 ROAS, to a 10 ROAS ⚠️

The ONLY change that was made was putting the items with the biggest discount highest up the page.

With this campaign, all our statistics were fantastic... landing page views, add to cart, frequencies, engagement levels etc... but we weren't achieving many conversions 📉.

A few simple changes on the website and BOOM 📈... a very reasonable return on Ad spend. The best part is that we're currently out of season for this client... so come spring... all our optimisations will be finalised so we can really explode sales!

1 year ago | [YT] | 1

Jamie Stenton - Digital Marketing Expert

Struggling to understand and write great Meta Data for SEO?

See our beginners guide below!

www.lilacjames.com/blog/beginners-guide-to-metadat…

1 year ago | [YT] | 0

Jamie Stenton - Digital Marketing Expert

ChatGPT produces rubbish Ad copy! That is my conclusion after months of testing...



...but where is it useful? How can you use it for best effect?



My advice, would be to write out your advertising copy, write a couple of good variations that you're happy with.

Follow the principles of good marketing/advertising and ensure you speak to the target market, have a few great hooks, include the product/service benefit and clear CTA's...



...then use ChatGPT as a tool to refine and improve upon your work.



If you're asking it to create copy from scratch, it will produce poor copy that doesn't follow good structure and best practice.



I did however get it to produce the below image of a chatbot in the bin... it actually did quite a good job 🤣



#marketing #testing #advertising #chatgpt4

1 year ago | [YT] | 1

Jamie Stenton - Digital Marketing Expert

Thanks to each and every subscriber and viewer!

The mission here is simple.

Create genuine and authentic content around digital marketing to help people build their skills, generate fantastic campaigns, and avoid wasting money with costly mistakes.

The difficulty today, is that many digital marketing YouTubers don't run agencies, they just make content. Whilst their content may be great, it's often not grounded by real-world experience and as such, it's unreliable.

I run an agency that specialises in SEO, Google Ads, and Social Media Ads, we help hundreds of businesses create sustainable and measurable growth, by providing our specialist services.

Stick around, and get in touch if you have any specific questions.

1 year ago | [YT] | 1