COLLINSEO

This prompt can turn top of the funnel clients into real sales.. And that's almost unthinkable

The prompt itself is long, but all you need to do is edit three sections to fit your business. Once you do that, it generates a table full of insights showing searches from people who could eventually need your product but haven’t realized it yet.

For example, for a client selling table covers, the table revealed searches from people planning events or catering on a budget. These are not obvious keywords, and they’re very hard to find through normal research. The key step is to take one of the seed keywords from the table along with some variations and check them in tools like Ahrefs or SEMrush. These tools show real Google search volume, something ChatGPT alone can’t reliably provide.

What’s even crazier is that these top-of-funnel keywords are often much easier to rank for than bottom-of-funnel keywords. For my client, this strategy uncovered a keyword that led to a page performing exceptionally well, turning casual searches into high-value, actionable traffic. By targeting these overlooked opportunities, you can capture demand before your competitors even realize it exists.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/IE_A6AmUSE...

5 hours ago | [YT] | 2

COLLINSEO

SEO tools don't want you to know you can actually find keywords for free.. Here's how

The trick is simple and has been around for over ten years. Start by entering a generic keyword related to your business into the tool, then click on the “Questions” section. This will show you low-hanging fruit opportunities that people are actually searching for. Once you find an interesting keyword, paste it into Google to see what comes up.

Here’s where most people make a mistake: they immediately create content around the keyword they found. The right approach is to first check if competitors are directly targeting that exact keyword. If no one is, then it’s safe to create a page. If they are, don’t panic—you can still find opportunities.

Scroll back to your keyword in Google and click the search bar. Google will show variations of your original search term. Often, competitors aren’t targeting these variations directly, which gives you a chance to create content that fills the gap. By targeting these overlooked variations, you can rank for keywords that others are ignoring.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/-ZQnT4Wgb7...

1 day ago | [YT] | 5

COLLINSEO

Do not create any new SEO page before checking this.. Or you won't rank in Google

Start by going to Google Search Console and searching the exact query you want to target. If you see zero or very low impressions, it likely means you’re not ranking for it yet. But sometimes you’ll be surprised and find that your site is already getting visibility for that keyword.

The second step is verifying it directly in Google. Search the keyword and see if any of your pages appear in the top ten results. If you use tools like Ahrefs or SEMrush, you can also check the ranking history to see whether your site has ever ranked for that query and how those positions changed over time. If you don’t see any of your pages ranking, then it’s safe to create a new page targeting that keyword.

But if you do have a page ranking already, analyze it carefully. Sometimes the page doesn’t directly target the keyword but still ranks because the search results overlap with another keyword the page targets. In that case, you don’t need a new page. Instead, improve the existing one. Add the keyword naturally into the content and expand the section around it. Often that small optimization is enough to push the page to rank even better.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/V_HwPsb-iv...

2 days ago | [YT] | 5

COLLINSEO

People are searching for you in AI platforms and you might not even now it.. But you can see it here

Just go to the Queries report inside Google Search Console and you’ll see all the keywords your website ranks for. But there’s a catch. From that list alone, you can’t tell which keywords actually trigger an AI answer in Google.

To find that out, apply a regex filter in the Queries section and paste the formula that identifies those patterns. When you do this, something interesting appears. You’ll start seeing very long search queries, and many of these are the exact types of keywords that trigger AI responses in Google’s results.

Most people stop at discovering these keywords, but the real opportunity comes next. Look for keywords where an AI answer appears, you are ranking in the top ten, but you are not included in the AI response. Then analyze the pages that are included. Take their content and your own content, put both into ChatGPT, and ask it to identify what your competitors are doing better and what your content is missing. Update your page with those improvements and you significantly increase your chances of appearing in the AI overview.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/x1QuYoYdgS...

3 days ago | [YT] | 10

COLLINSEO

This is the weirdest SEO strategy I've ever done.. And you can use it too.

A client of mine sells neon signs, so we started with a typical keyword research process in Ahrefs. We entered a seed keyword and explored all the related keywords around it. Then I applied a filter to only see longer keywords with many words in them, and that’s when something unexpected appeared.

People weren’t just searching for “neon light.” They were searching for full sentences followed by “neon light.” In other words, they wanted neon signs with specific quotes or phrases in them. That insight completely changed the approach. I asked ChatGPT to generate popular quotes and sentences people might want as neon signs, then cross-checked each one in Ahrefs to see if those keywords actually existed.

Many of them did. So we created dedicated pages for those exact phrases combined with neon light products, optimized them properly, and targeted those long keywords. The result was pages ranking and bringing in traffic simply because we looked deeper into long search queries. Sometimes the best SEO opportunities appear when you explore the keywords most people ignore.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/YWRIuaFwKA...

4 days ago | [YT] | 4

COLLINSEO

Everyone's traffic is down in the last few days.. Please do this to see if you've been affected

If your Google traffic dropped in the last few days, you are not alone. Many sites are seeing sudden dips, but most people are looking in the wrong place when trying to diagnose the problem.

Open Google Search Console and look at the date before the dip and the date right after it. Use the Compare feature with a custom date range so you can clearly see the change between the two periods.

Here is the step many people miss. Scroll down to the Pages report and sort by Difference. The pages showing negative clicks are the exact ones that lost traffic. That simple view reveals which URLs were affected and where you should focus your investigation.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/79yawzi94h...

5 days ago | [YT] | 1

COLLINSEO

This is literally the only way to find trending topics by the minute.. And it's free.

Start by going to Google Trends and searching a topic related to your business. The more generic the topic, the better. Then, use the toggle most people miss to see the rise in trending topics. You just have to scroll down, and it reveals insights that most SEO tools won’t catch.

Go to “Related Topics” and switch the toggle to “Rising.” The keywords you see here are often nowhere to be found in tools like Ahrefs or SEMrush because only Google has real-time data. For example, a keyword trending today won’t appear in traditional SEO tools yet, giving you a first-mover advantage.

I use this every day in my agency to stay ahead of competitors. Once I spot a rising keyword related to a client, I create content around it immediately. Now it’s your turn to try it.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/yN7dFn0WEK...

2 weeks ago | [YT] | 4

COLLINSEO

This the only free tool that shows you what your audience is searching for on social media..

You enter a keyword related to your business, choose the language and location, and it generates real search data. The key difference is that instead of pulling from Google, it shows searches happening on platforms like Instagram and TikTok, where attention is won and lost every day.

The mistake most people make is chasing only the highest volume keywords. Volume alone does not equal relevance. You need to focus on keywords that align with your business and match the intent behind your original search. If you start with something like SEO tools, look for related queries that signal the same intent, not just broader or unrelated high traffic terms.

Once you identify those aligned keywords, create content around them. If you run an SEO agency, that could mean publishing posts or videos about SEO AI tools or similar focused topics your audience is already searching for.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/pbh0y5Vyke...

2 weeks ago | [YT] | 7

COLLINSEO

Here’s how to find the exact YouTube channels giving your competitor views..

Use a tool like Brand Radar. Enter your brand name, not your website, then add your competitors’ brands. If you’re unsure who your competitors are, the tool can even help identify them. For more accurate insights, add your market niche before analyzing the results.

Scroll down and you’ll see the YouTube videos mentioning your competitors but not you. That’s where the real opportunity is. From there, it’s all about spotting patterns. When testing with Samsung, many videos focused on smartphone and camera comparisons. With Coca Cola, themes like food challenges and the history of soda stood out clearly.

These patterns reveal the types of content and creators already capturing attention in your space. Study them, learn from them, and position your brand strategically within those conversations.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/WjMqOP1zbX...

2 weeks ago | [YT] | 1

COLLINSEO

If Chick-fil-A would do what McDonalds is doing.. They would get 50K more people on their site

McDonald’s offers a calorie calculator that lets users build their full meal and see total calories instantly. Chick-fil-A lists calories per item, but doesn’t allow customers to add items together. It’s a small UX difference, but one that increases engagement, time on site, and search intent alignment.

What surprised me is that Chick-fil-A is already doing some things really well from an SEO perspective. They create specific content around terms like teacher appreciation, which is smart. But there are missed opportunities. For example, they don’t show up for Sunday School Teacher Appreciation Day. There’s also internal linking potential being left on the table. If someone is reading content that answers a question about a product, why not link directly to that product page and create a smoother path to purchase?

Despite these gaps, they rank for 110,000 keywords and appear in AI overviews for 35 percent of them. That’s significant visibility. The takeaway is simple: even brands doing millions of visits per month still have optimization opportunities. Sometimes a single feature or smarter internal linking strategy can unlock the next level of growth.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/WKwvjPhANe...

2 weeks ago | [YT] | 3