COLLINSEO

Your competitors aren’t out-ranking because they’re smarter, they’re just filtering better. So they can find keywords you can't, here's how

Most keyword research stops too early. You pick a relevant topic, pull a big list, and assume that is everything. But when you look closer, you realize only a small portion truly matches the intent of your client, and even then, many opportunities are still missing.

The trick is using filters the right way. Exclude the keywords you already have so you stop seeing duplicates. Then layer in related sub keywords that narrow the results to exactly what your client needs. Suddenly, thousands of keywords turn into a focused list of high relevance opportunities that were hidden before.

You can repeat this process with any seed keyword, any variation, and any client. If you keep playing with includes and excludes, you will consistently find gold. And if you want to do this with real clients, there is an open position at my agency through the link in my bio.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/3I1CEKhBAE...

23 hours ago | [YT] | 1

COLLINSEO

Wait… why is McDonald’s ranking #1 for ‘Fun Games To Play With Family’? What do they know that SEOs don’t?

Everyone is obsessed with backlinks to rank in Google, but McDonald’s is quietly ranking for family night ideas. That caught my attention, so I looked deeper and realized they might be playing a different SEO game entirely.

They’ve built a “Family Hub,” basically a content subsection designed for kids and parents searching things like fun games to play with family or fun family night ideas. These aren’t random visitors. These are families planning activities, and McDonald’s places itself right in the middle of that moment, with easy paths to conversion.

What’s wild is that from a textbook SEO perspective, they break some “rules.” Their homepage doesn’t even have a clear H1. Yet they dominate because they understand search intent and scale. They also rank for extremely valuable keywords like McDonald’s online order and McDonald’s delivery near me, aligning copy directly with what users want to do next.

The results speak for themselves. Around 12 million visits per month, ranking for roughly 280,000 keywords, with 84,000 coming from non-branded searches. They also have over 100,000 URLs, which explains a lot.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/4wL0RVcIwr...

1 day ago | [YT] | 3

COLLINSEO

This website has 35,000 pages and somehow its completly buried in google. But this one tweak changed everything

This website had 35000 pages and was still completely buried in Google. No penalties, no technical errors, just invisible. The client was in ecommerce selling fully customizable products across many categories, which meant massive scale but no clear structure.

The first move was identifying the core products and linking them directly from the navbar. Each main product also had sub products, so we built a large but intentional navigation structure. Before doing this, we analyzed the niche and competitors to confirm users were comfortable with complex menus. In this space, they were, so internal linking strength became a priority.

Next, we created a single page linked only from the footer that pointed to every page on the site. Its sole purpose was indexing. This allowed Google to discover and crawl all URLs efficiently without cluttering the main user experience.

Finally, we fixed pagination. Many product pages were category style pages showing only a few products, creating thousands of paginated URLs. By increasing the number of products per page, we reduced pagination dramatically and brought key URLs closer to the homepage in crawl depth. The result was going from around 400 clicks per month to nearly 2000.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/vDGCB0qeNR...

3 days ago | [YT] | 6

COLLINSEO

If I had to start SEO from scratch with $0 and no tools, this is the first thing I’d do

If I had to start SEO from scratch with no money and no tools, this is exactly what I’d do first. I’d search any keyword related to my business on Google and scroll until I see the questions section. If it doesn’t show up, I’d try another keyword. Those questions are real searches from real people, and they’re one of the best free sources of content ideas you can get.

From there, I’d click the relevant questions, copy them, and search them again in Google. The more questions you click, the more related ones appear. For each question, I’d collect the competitors that directly target it and paste their links into a simple sheet to extract titles and subtitles. This makes it easy to see exactly how others are structuring their content.

Once everything is laid out, I’d look for patterns. What do all competitors mention. What do only some mention. That’s how you start building a content outline in the right order inside a Google Doc. Step by step, you end up with a clear plan based on what already works. Now it’s your turn to do the same.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/gSkRRNwtiB...

3 days ago | [YT] | 5

COLLINSEO

You've found 1000s of keywords, and dont know what to do next. Just use this prompt to start ranking

Congratulations. You’ve just found thousands of keywords, and now you’re stuck. You know there’s value in the data, but figuring out what actually matters feels overwhelming. This is exactly where most keyword research breaks down.

The solution is simpler than you think. One prompt can tokenize every keyword in your research and organize them into a clean file with single words and their frequency. You don’t have to do the heavy lifting. ChatGPT processes everything in minutes and shows you which terms appear most often, helping you identify what’s likely most important to rank for.

Once you see frequency, real SEO opportunities become obvious. In my client’s fuel research, words like delivery showed up repeatedly, which made filtering and targeting incredibly clear. If you want the prompt and a full guide on how to use it, comment keyword and I’ll share it.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/PMhorAyEkF...

5 days ago | [YT] | 6

COLLINSEO

Stop relying on Google’s speed test. It’s hiding the one metric that could kill your SEO

Stop relying on Google’s speed test alone for your website. It hides a critical metric that can quietly hurt your SEO. Tools like Pingdom reveal what Google’s test doesn’t, especially how individual assets load and in what order. If you want the link, comment “speed” and I’ll share it.

Once you run your site through Pingdom, choose the server location closest to your website. You’ll see familiar speed metrics at first, but the real insight comes further down in the Waterfall table. Set it to Load order and increase entries per page so you can see everything loading from first to last and exactly how long each file takes.

This is where problems surface. HTML usually loads fast, which is normal, but plugins, images, and media files can slow everything down. In this case, a single video file uploaded as a large MP4 was taking several seconds to load. Fixing assets like this improves load time, user experience, and ultimately SEO.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/ACnPAUVhiT...

6 days ago | [YT] | 0

COLLINSEO

This tool automates the single most hated SEO tas. And it starts working in minutes

There’s one SEO task almost everyone hates: creating directory profiles across dozens (or hundreds) of listings. It’s tedious, time-consuming, and easy to mess up. Local Dominator automates this entire process and starts working in minutes, not weeks.

Once you create an account, it pulls your business details directly from Google by using your Google My Business profile. You simply confirm the information matches exactly, which is critical for local SEO. From there, it finds existing directory listings, identifies relevant new directories, and begins submitting profiles for you automatically. What normally takes days or weeks is handled in the background while you focus on your business.

You also get a clear dashboard showing which listings are submitted, which need action, and which are complete, so you always know what’s happening. On top of that, Local Dominator includes a powerful local rank checker that tracks how your business is performing in Google.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/DdcHiJkVnr...

1 week ago | [YT] | 1

COLLINSEO

This F1 site is leaving MILLIONS on the table with these SEO mistakes. And they don’t even know it yet

The Formula One website is leaving millions on the table because of two avoidable SEO mistakes. Their mobile site speed is extremely poor, and while desktop performance is slightly better, both scores are far from ideal. This is something I see often with large enterprise websites. More pages and more images create complexity, but at this scale, performance issues are solvable with the right technical focus and development resources.

Another missed opportunity is internal linking. Formula One heavily overuses branded anchor text, mainly repeating its own name. Anchor text helps Google understand what a linked page is about, and while branded anchors are normal, relying on them too much limits how well search engines understand the depth of your content. A broader variety of descriptive anchors would help distribute relevance more effectively across their pages.

What makes this even more interesting is that their content strategy is excellent. They rank for around 240,000 keywords and attract roughly 12 million visitors per month, with 43% of that traffic coming from non-branded searches. This means millions of users are discovering Formula One without actively searching for the brand. Despite seasonal traffic drops when the season ends, the growth potential is massive. If you want me to handle your SEO, check the link in my bio to explore my plans.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/2VDuR6czcD...

1 week ago | [YT] | 0

COLLINSEO

Do you think your niche is too small to rank SEO pages that convert? Here’s how I proved that wrong with my client

Do you think your niche is too small to create SEO pages that actually convert? I used to hear this all the time, until I tested it with a client in the fuel niche. Not exactly a massive industry, but the demand for information was much bigger than expected. We created a lot of blog content and quickly reached almost 300 clicks per day.

The problem was that traffic alone was not enough. The client wanted conversions, and rightly so. Most of the keywords we ranked for were informational, which rarely convert. So the real challenge became identifying the transactional keywords hidden inside the research.

To do this, I tokenized all the keywords. You can do this with ChatGPT. The process is simple: break all keywords into individual words and count how often each word appears. The goal is to identify the most important terms driving intent. In this case, the word delivery showed up repeatedly.

From there, I filtered the keyword list by delivery and found the transactional opportunities. I organized them into a hierarchy, analyzed competitors, and noted why their pages worked. With that insight, we built a landing page template that could be duplicated and customized for each SEO page. The pages are now live, and based on past results, this approach consistently works. Now it’s your turn.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/QUlZneMc25...

1 week ago | [YT] | 0

COLLINSEO

Your backlinks might be completely useless. Unless you catch this one thing in time.

Your SEO backlinks might be completely useless if Google can’t actually see them. Buying backlinks doesn’t automatically mean they’re helping your rankings. If Google doesn’t recognize the link, it’s not passing any SEO value at all.

Here’s a simple check most people skip. Go to Google Search Console, open the Links report, and review the sites linking to you. Use the filter to search for the domain where you placed the backlink. If it doesn’t appear, Google isn’t counting it. That usually means the page is noindex or poorly linked internally, which makes the backlink ineffective.

When this happens, contact the site owner and ask them to index the page or improve internal linking so Google can find it. You’ll often see a clear difference once the link appears in Search Console. If you want access to over ten proven SEO templates, check the link in my bio and drop your email.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/ac7G76Pez3...

1 week ago | [YT] | 0