COLLINSEO

Everyone is talking about how to rank in AI tools. But no one is showing you how to track if you're ranking in AI tools.. And it's pretty simple to check..

All you need is a Chrome extension and a list of keywords you want to track. If your keywords aren’t already comma-separated, just drop them into ChatGPT and it’ll clean them up in seconds. Open Google, launch the extension, paste the keywords, and hit search. The tool automatically checks for AI overviews, pulls the data, and does all the work for you in the background.

Once it’s done, download the report, open it in Google Sheets, and search for your domain. Using a simple find function, you can see exactly where and how often your site appears in AI overviews. No guessing, no manual checks, just clear data.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/HpB3y5p9Ie...

19 hours ago | [YT] | 3

COLLINSEO

There's a way to get journalists to link to your website, and its surprisingly simple..

I noticed a competitor of my client earned a backlink by referencing a study they didn’t even conduct. They simply mentioned the study on their site, while the original research lived somewhere else. Technically, the journalist should have linked to the original source, but they didn’t.

Why? Because journalists are busy and finding original studies takes time. When they search for data, statistics, or studies, they often click the first credible-looking result that ranks well. If your site mentions the study clearly and looks trustworthy, they’ll grab your link and move on. No deep investigation, no source tracing, just a quick copy and paste.

I started applying this strategy for a health-related client by adding relevant, well-courced studies to their content. Over time, their number of referring domains started to grow rapidly. Finding the right studies isn’t easy, which is why I rely on two things: a detailed SEO writing checklist that covers how to source them properly, and a full YouTube tutorial showing the exact prompts I use to find studies efficiently.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/Z_8MbAV92E...

2 days ago | [YT] | 0

COLLINSEO

You use ChatGPT everyday, but did you know the company behind them lost 750m website traffic in less than a month?..

I ran OpenAI’s site through Ahrefs to reverse engineer what was happening from an SEO perspective, and the drop was massive. Losing that much traffic in just two weeks usually points to something drastic like branding shifts or major technical issues.

One thing that stood out was that around 80% of their SEO pages are redirected. Redirects are normal, but at that scale they can confuse Google, especially if pages are constantly being replaced with new versions. Another missed opportunity is search intent. With the AI boom, people are searching things like how to use AI, how to create AI images, or how universities detect AI. Surprisingly, OpenAI doesn’t rank for many of these, even though they would be incredibly valuable entry points to introduce users to ChatGPT.

That said, OpenAI is still doing very well overall. They get roughly 200 million visits per month from SEO, rank for close to 200,000 keywords, and about 50% of that traffic is non branded, which is a healthy signal. If you want this kind of SEO analysis done for your own site, check the link in my bio to see my plans.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/fD2-5wq5_P...

2 days ago | [YT] | 1

COLLINSEO

If your website is getting traffic but no customers... your problem isn’t your SEO, it’s your call-to-actions (CTAs)..

I had a client with nearly 2,000 blog visitors and very low conversions. The fix was simple. We added a call to action after every two H2 sections. This creates a natural rhythm where users get value first and then a clear next step without feeling overwhelmed.

The key detail most people miss is uniqueness. Every page needs its own CTAs. Do not reuse the same buttons across all blogs. Each CTA should match the intent of that specific page. A good balance is mixing direct conversion CTAs with softer ones like linking to another blog or collecting emails. This approach alone took blog conversions from very low to several thousand.

If you are using WordPress, tools like Elementor make this easy. You can drag and drop a CTA widget anywhere and style it to match your site. If you want this implemented properly on your website, check the link in my bio and explore my plans. Now it is your turn to turn traffic into customers.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/kg3YSUQIcq...

3 days ago | [YT] | 2

COLLINSEO

This is the laziest SEO hack I’ve ever used… and it lives inside the normal Google search bar..

All you have to do is search any keyword related to your business. Inside the search results, click Tools, then adjust the time filter. Now you’re seeing what Google has indexed in the last 24 hours, week, or month.

That’s where it gets interesting. I can literally see that Ikea released a new product in the last 24 hours. I have a client in table covers, so that’s an instant signal. We can create something similar or adjacent before everyone else catches on.

The same works for content. Search a health-related keyword, filter by recent results, and you’ll surface the newest studies, data, and science. If your business or client is tied to those topics, you can create content around it immediately and have a real shot at ranking. No fancy tools. No dashboards. Just Google showing you exactly what’s new, right now.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/xzRjIZ228a...

5 days ago | [YT] | 6

COLLINSEO

This new tool shows you the exact questions people ask in ChatGPT..

You can see the real questions they’re typing in real time, instead of guessing what your audience wants. Just search a keyword related to your business, set the language and target location, and scroll until you reach the AI prompts section.

Those prompts are pure gold. They’re the exact queries you can turn into SEO pages to rank not only on Google, but also inside ChatGPT itself. I’ve already used this approach for a client, and it works. This is how search is changing, and this is how you adapt before everyone else does.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/gKJVC5rQmV...

1 week ago | [YT] | 9

COLLINSEO

Every one says this SEO tool is too complicated to use. Don't listen, it can do a full audit in seconds, and it’s free for up to 500 pages, which covers most websites. Download it, enter your URL, hit start, and you’re already ahead of most people.

Screaming Frog crawls your site the same way Google does and surfaces a ton of data. At first glance, it can look overwhelming. But you don’t need to understand everything to get value from it. Just head to the Issues tab and you’ll immediately see what’s wrong with your site.

What makes it powerful is that it doesn’t just list problems. It explains what each issue means, why it matters, and how to fix it. You also get warnings and opportunities, not just critical errors. Simple, fast, and way more useful than most people think.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/ouYIzjP2Zo...

1 week ago | [YT] | 9

COLLINSEO

I bet you didn't know the keywords you rank for can help you find more keywords. But only if you do this trick. Most people think keyword research means starting from scratch every time. But the keywords you already rank for can quietly point you to your next biggest opportunities. If you know how to look at them the right way, they tell you exactly what Google already trusts you for.

The method is simple. Take the keywords each page is targeting and pair them with recent click data. Run them through a structured prompt that breaks phrases into individual words and aggregates frequency and traffic. Suddenly, patterns appear and you can see which topics consistently show up and actually drive results.

From there, the decision is easy. Focus on the words that appear often and bring real traffic, then create more pages around those themes. If Google already likes you for a topic, leaning into it is not guesswork, it is strategy.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/QRR3bM54JB...

1 week ago | [YT] | 3

COLLINSEO

Thousands of people search ‘When was Real Madrid founded?’ and Real Madrid's website isn't ranking. So, are they even good at SEO? When you look deeper at searches like who owns Real Madrid or similar informational queries, it’s clear they could easily dominate these keywords just by publishing basic content. They are Real Madrid, after all.

These searches come from potential fans. If those users land on the official site, there’s a much higher chance they convert, whether that’s buying tickets or engaging further with the brand. Right now, even if you land on the site, there isn’t a clear or easy path to purchase tickets. A simple call to action, or even a sticky one that follows users as they scroll, could massively improve conversions.

I’ve seen this firsthand with a football client where we focused heavily on top of funnel content. Think best footballers by position, best young footballers, and similar searches. If Real Madrid created this type of content, they could put their brand in front of new fans early and build long term value far beyond just matchday traffic.

To be fair, Real Madrid does get SEO traffic. Around 13 million visits per month from roughly 90,000 keywords. That’s actually not a huge keyword footprint for that level of traffic, largely because much of it comes from branded searches. Still, 40 percent of their keywords are non branded, which is solid. Their main SEO competitors are media giants like ESPN, which makes sense. If you want to learn how to analyze sites like this yourself, check the link in my LinkedIn bio.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/vKFssKMXDB...

2 weeks ago | [YT] | 6

COLLINSEO

My first SEO client got insane results, and I barely knew SEO at that time. Now we started working again, so can I do better? They were a football academy in Spain, and all I did back then was find related keywords, look at Google suggestions, and write one article targeting all of them. Somehow, that single article ended up driving over 25% of their traffic and helped bring more than half a million visitors to their site over the years.

That traffic led to real business impact. So many people tried to join the academy that they had to open a second location. I did not have advanced systems, fancy tools, or deep SEO knowledge. Just basic keyword intuition, content, and consistency. Seven years later, we decided to work together again, and this time the approach is completely different.

Instead of going keyword by keyword, I ran full keyword research and uncovered nearly 200,000 relevant keywords. I clustered them based on shared Google results, turning individual keywords into topic groups. Each cluster now represents a page we can realistically rank for. On top of that, I rebuilt the blog template to focus not just on rankings, but conversions, with strong intros, clear key takeaways, and calls to action placed where people actually pay attention.

Now the goal is simple: more traffic and more conversions. Clear CTAs to join the academy or explore more content, placed throughout the article so readers can take action when they are ready. If you want to see exactly how I build these articles step by step, I have a 25 minute tutorial that breaks the entire process down.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/pGbirvzzlv...

2 weeks ago | [YT] | 3