COLLINSEO

You're going to flip out with this! You can now steal your competitors backlinks.. And it's literally free

The process is honestly pretty straightforward. Just search a keyword related to your business, find a competitor ranking for it, right click the page, and copy the link.

Then you paste that URL into a free backlink tool. One thing that confused me at first is that if you copy links from AI search results, they sometimes come with extra tracking text attached to the URL. You need to delete all that extra stuff until you’re left with the clean link only. After that, make sure the tool is set to exact URL and run the search.

And boom, you suddenly see all the websites linking to that specific competitor page. This is where it becomes useful. If a website already linked to your competitor, there’s a good chance they could link to you too because you’re in the same niche talking about similar topics.

So instead of randomly emailing websites hoping for backlinks, you’re reaching out to sites that already proved they link to content like yours. You can contact them, offer a collaboration, suggest your content as an additional resource, or in some cases even pay for placement if that makes sense for your strategy.

And honestly, if you now know how easy this is, your competitors probably know it too. They’re already checking who links to you. So you might as well do the same.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/-G-MJbdFCa...

1 day ago | [YT] | 4

COLLINSEO

Breaking news! You can now create ads in ChatGPT.. And you should start before it gets flooded

I mentioned a while ago that ChatGPT would eventually launch ads, and a lot of people were hyped about it. Almost 15,000 actually. And now it’s starting to look real. The setup looks pretty familiar. You create a campaign, add your ad details like the image, title, link, and copy, then launch it and track the results. Very similar to how Meta ads work.

And for users, it seems like the experience is going to look something like this: a normal ChatGPT answer, then suddenly a sponsored result appears underneath it.

Honestly, the more obvious the sponsored label is, the worse it probably is for marketers because fewer people click. But at the same time, I don’t think ads should be blended into AI answers without clear attribution either. If it’s an ad, it should clearly look like one. What’s interesting is the timing. Whenever a new ad platform appears, the first ads usually perform really well because users are not trained to ignore them yet. People are still curious, so they click.

But over time that changes. Users unconsciously learn where ads are, how they look, and how to avoid them. It happens on every platform eventually. So if you’re seeing this early, at least test it. The window where new ad placements work unusually well usually doesn’t stay open for long.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/0M70gVCEds...

3 days ago | [YT] | 4

COLLINSEO

I'm about to save you hours of work! If you don't know what content to create to rank in Google and AI.. Just do this

There’s a process called tokenization, and once you see it, a lot of keyword research suddenly becomes way easier.

The setup is honestly simple. Just go to your website, press Ctrl A, Ctrl C, and copy all the content from your most important pages. Your homepage, service pages, maybe 5 or 10 pages total. Paste everything into a sheet.

Then search a keyword related to your business in Google, find a few competitors, and do the exact same thing with their pages. It takes maybe 2 or 3 minutes.

And this is the important part. Go into Google Search Console and export all the keywords you already rank for. Most people just look at them and move on, but you actually want the raw data. Copy all of that into the same sheet with the website content.

Now you upload that sheet into AI with a prompt, and instead of getting generic AI slop, you get something genuinely useful.

What happens is AI separates all the content into individual words and counts how many times every word appears. Basically a frequency map of the language being used across your site, your competitors, and the keywords already driving impressions.

This is where it becomes useful. You start noticing patterns. Certain words constantly appear together, and some combinations are way more relevant than you initially thought.

So let’s say you pick two words that clearly show up a lot and make sense for your niche. You throw them into a free keyword tool, and suddenly you start seeing keyword combinations you probably would’ve never thought of manually.

Without realizing it, you just solved one of the hardest parts of keyword research, figuring out what people actually search for and how topics naturally connect together.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/CAPRnG6RW3...

4 days ago | [YT] | 3

COLLINSEO

Don't miss out on this! Your customers are searching for alternatives to your competitors.. Literally begging to find you

So here’s what I’ve been doing.

I go to this free keyword tool, type what the business sells or does, then add the word “alternative.” The tool pulls up every keyword people are searching with those two words together.

And this is where it becomes useful. I found one keyword that was perfect for a client, so I created a page targeting it. Not a sales page. Just an honest breakdown of the alternatives in that space.

Of course, my client was one of the alternatives mentioned. But we didn’t make the whole thing about ourselves. We talked about competitors properly, added real comparisons, and naturally included our own product in the research.

That’s the part most people get wrong. If you make it too obvious, it feels forced. But if you position yourself as part of the conversation instead of the center of it, people actually trust it.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/LMsMejr2mI...

5 days ago | [YT] | 3

COLLINSEO

This is huge! You can now audit your website to see if AIs can access it.. And if they can't you won't be mentioned by them

You just create an account, takes a minute, then go into “Audit.” I know there are already tools like SEMrush or Ahrefs doing website audits, but this one is focused on something different, your AI situation.

After that, you click “Create New” and add your website details. Once it runs, you still get the usual audit stuff you’ve seen before, but the part that stood out for me is the AI engine layer on top of it. It gives you a general score, but that’s not where you should start looking.

First thing I check is whether AI bots are actually allowed to crawl your site. Ideally you want it showing 4 out of 4 there. Then there’s another section that surprised me more, the issues count. I’ve seen 80+ issues show up, and the number alone doesn’t help much. What actually matters is that it breaks everything down and shows you exactly what the issues are and how to fix them step by step.

But I wouldn’t stop there because there’s another part that affects how your site performs in AI results, internal links.

When you open that tab, you want to make sure you don’t have orphan pages, pages with no internal links pointing to them. If they’re not linked properly, Google and AI systems basically struggle to even find them.

Then check link depth. Most of your pages should sit at depth zero or depth one. Depth zero means linked directly from the homepage, depth one means linked from another page that’s already connected to the homepage. You want a mix of green and blue here, or ideally all green and blue. If you start seeing orange, that’s usually where structure starts breaking down.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/amyqhCm-R7...

1 week ago | [YT] | 4

COLLINSEO

You might be doing this wrong! Don't check your website performance keyword by keyword.. But do it per groups

If you look at your keywords in Google Search Console, there’s usually one problem that shows up immediately. Everything is just mixed together, and it’s hard to tell what topics are actually performing better than others.

There’s a tool I’ve been using that fixes that by grouping your keywords into actual topics instead of leaving them as a long messy list.

The process is pretty simple. You export your keywords from Google Search Console, just the queries part, and move them into a clean sheet. After that, you save it as a CSV and upload it into the tool.

It takes a few seconds to analyze everything, and then it reorganizes your keywords into clear topical groups. Not just that, it also combines the performance data for each group so you can actually see what topics are driving results.

So instead of guessing from a scattered keyword list, you start seeing patterns. Like one topic performing much stronger than another, which makes it a lot easier to decide what content to double down on.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/ALNq-839Qd...

1 week ago | [YT] | 6

COLLINSEO

How is this even real? Your competitors can now see your AI traffic.. And you're already behind if you don't see theirs, but I got you

If you go to similarweb.com, there are a lot of things you can explore, but the section I’ve been using lately is the AI traffic view.

You basically enter a competitor’s website, ideally someone big in your niche, and it shows you where their AI traffic is coming from. Which platforms are sending it, and whether that traffic is growing or dropping over time. That part alone is already useful.

But then it goes deeper. If you scroll down, you can actually see which pages are getting that AI traffic. So instead of guessing what’s working, you can literally see the exact URLs pulling attention from AI sources.

This is where it gets a bit more interesting. You can filter or search with terms related to your niche, like a specific problem or topic your audience cares about. And it starts showing you which pages are connected to those themes and bringing in AI traffic.

And if you click a hidden option inside, you can even see the prompts those pages are being shown for. At that point, you’re basically reverse engineering your competitors’ visibility in AI search. Once you see that, it becomes pretty clear what kind of pages you should be building on your own site.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/X7P5XFsSFE...

1 week ago | [YT] | 7

COLLINSEO

Breaking news! Google might *finallyyy* bring out the anticipated AI traffic report

If you open Google Search Console, you’ll notice something pretty obvious. Everything there is focused on SEO traffic, but there is nothing that really shows AI traffic. Even though Google is pushing AI features everywhere right now, that part still isn’t visible in Search Console.

Google has always had this pattern where new shifts happen, but SEOs are usually the last to see structured data around them. Meanwhile, even Bing already has something closer to an AI reporting view inside their search console where you can actually understand how AI is performing.

But there are signs that Google might be moving in that direction too. They’ve hinted that something like an error report inside Google Search Console is coming soon, which could be part of a bigger update around how performance data is shown.

And this gets more interesting when you look at what some people have reverse engineered. There seems to be a help page that is currently empty, but it looks like it’s being prepared for AI reporting documentation. That usually doesn’t happen by accident.

I’ll keep an eye on it and share when it actually goes live.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/-uQDQ5c8Ju...

1 week ago | [YT] | 3

COLLINSEO

This changes everything! You can now see what AI prompts your competitors rank for.. That you don't

All you have to do is create a project inside the AI tracker and it starts collecting visibility data across AI answers.

The most valuable part is the competitor view. You can open actual AI responses, see which brands are being mentioned, and identify the prompts you’re missing. That gives you a clear roadmap for what content and pages you should create next.

You can also track the exact prompts where your brand already appears, the AI-generated answers quoting you, and even the specific pages being used as sources. This is quickly becoming one of the best ways to measure AI visibility.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/xrNSxMMo9t...

1 week ago | [YT] | 10

COLLINSEO

People actually do this?! Your customers are starting to search keywords in social media.. So, here's how to find them

I came across this free tool where you can switch between X, Instagram, and TikTok. I just went with TikTok and typed in a pretty generic keyword related to the business I was looking at.

What it does next is actually interesting. It starts showing you the kinds of keywords people are searching for inside those social platforms. Real search behavior, not guesses.

The free version does blur out a lot of the data, but honestly that part didn’t matter much to me. You’re not really there to study every detail, you just want to catch the actual keywords and patterns showing up.

And this is where it becomes useful. I started taking those keywords and using them the same way I would use SEO data for Google. Building pages around them, structuring content based on what people are actually searching for.

From there it gets even more practical. Those same keywords can be turned into social media video ideas. So in a way, you’re using SEO thinking to plan content for social platforms, instead of treating them as two separate worlds.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/vlCbTEblV5...

1 week ago | [YT] | 5