COLLINSEO

One of the easiest SEO wins is hidden inside Google Search Console, and most people never use it.

Go to the Performance report, switch to Pages, and apply two filters. Set the average position to greater than 8, then add another filter for impressions greater than 500. If you don't have Google Search Console yet, I'll leave the link in the video.

Those filters narrow everything down to pages that Google already likes enough to show in search, but that still aren't ranking where they could. They're usually sitting somewhere between positions 8 and 15, which means they're much closer to page one than most people realize.

There's one more step that makes this even more useful. Sort the results by impressions and start looking through the pages that are getting consistent visibility while still sitting in that position range.

I do this all the time with client websites. When you find a page that's already getting impressions but is stuck around position 11 or 12, you don't need to create new content. In many cases, a few targeted improvements are enough to help it move much higher in the search results.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/q0cFWRZWC9...

1 hour ago | [YT] | 1

COLLINSEO

There's a way to let Google know about your SEO articles..

A lot of people publish SEO articles and just hope Google figures everything out. But there's actually a way to make it much easier for Google to understand your content, and it's called schema markup.

If you check one of my client's pages, Google already knows it's an article. That's because the page includes article schema, which gives Google extra information like the title, featured image, author, publication date, and much more.

If you're using WordPress, setting it up is straightforward. Install the Yoast SEO plugin, go into the settings for your posts, and choose the correct page type. From that point on, every new blog post will automatically include the schema code without you having to think about it.

If you're not on WordPress, or you need more control over the information you're sending to Google, you can also generate schema dynamically with Google Tag Manager. That's the approach I usually take with my clients because it gives much more flexibility.

The important part is that you're not leaving Google to guess what your content is about. You're giving it the context directly, and that makes it much easier for search engines to understand your pages.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/OUAyQ-M7yf...

3 days ago | [YT] | 5

COLLINSEO

Using Reddit for SEO can uncover some surprisingly easy ranking opportunities that most people never find.

All you need is this tool. It gives you access to a huge list of subreddits, so you can pick the ones that are relevant to your business or your client. From there, export the list as a CSV, upload it into the tool, and within about a minute it extracts the questions people are actually asking. Doing that manually would take ages.

This is where it gets interesting. Go through those questions and look for one that could become a useful piece of content. Then paste it into an SEO tool like Ahrefs. At first, the search volume might show as zero, but don't stop there. Refresh the data and scroll down before you make a decision.

Sometimes you'll find that Reddit is already ranking near the top of Google for that exact question. That's a strong sign Google wants a dedicated page that answers the search properly.

In the example I found, someone had already created that page and ranked number one. But most of the other results weren't actually matching what people were looking for. They were missing the real search intent.

That's exactly the kind of opportunity I look for. Even when a keyword appears to have no search volume, there's often real demand behind it. If Google is already rewarding Reddit discussions, there's a good chance a well-written page can earn those rankings too.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/88Tq9ohDoi...

3 days ago | [YT] | 5

COLLINSEO

No one seems to be talking about this, but you can actually see what people are searching for in AI platforms before you create your content. That gives you a much better idea of what your potential customers are interested in, and it can have a real impact on your conversions.

All you have to do is open the tool, go to the AI Research section, and start by entering one of your competitors. That's usually the fastest way to find opportunities you might have missed. If you want the link to the tool, it's in the video.

You'll see a list of topics related to that competitor, along with how much interest each topic gets across AI platforms and how that interest has changed over time. This is where it becomes useful, because you're no longer guessing what people care about.

And this is the important part. Scroll through the topics until you find one that makes sense for your business. Then open the pages your competitor has already created around that topic and study how they're covering it.

If you create content around the same topics with pages that genuinely answer those searches, you'll put yourself in a much better position to show up in AI answers. Give it a try, and let me know what you find.


#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/TzV_rdlb6m...

4 days ago | [YT] | 4

COLLINSEO

A lot of people update a page and then wonder why nothing changes in Google.

The problem is that Google doesn't automatically know your page has been updated. One of the strongest signals you can give it is the lastmod tag inside your sitemap.

Your sitemap might look clean and simple, or it might be full of XML code. It doesn't matter. What matters is that every page includes a lastmod date, and that the date actually changes whenever you update the page.

If that tag is missing, or the date never updates, Google has a much weaker signal that anything has changed. That can slow down how quickly your updates are reflected in search.

The good news is that it's usually easy to fix. If you're using WordPress, tools like Rank Math and Yoast SEO normally update the lastmod field automatically.

That said, don't assume it's working just because the setting exists. I always check the sitemap in Google Search Console to make sure the lastmod tag is there and updating correctly.

You only have to set it up once. After that, every time you update a page, the date changes automatically, giving Google a clear signal that the content is fresh.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/w3UEtBZJSK...

6 days ago | [YT] | 9

COLLINSEO

Almost every local SEO agency I know is using this tool, and it just added a feature that makes client prospecting much easier.

You used to be able to select a Google Business Profile, enter a keyword and location, and instantly see your local rankings. That alone was useful, but now you can also see the competitors ranking around you.

The interesting part is that you can click on any competitor and compare their rankings against yours across the area. It gives you a much clearer picture of where you're winning and where you're falling behind.

This is also a much better way to approach local SEO prospects. Before, I would send a screenshot of the report. Now I can share a live interactive link instead.

That means the business owner can explore the report themselves, compare their rankings with nearby competitors, and immediately see the opportunities. It's a much stronger conversation than just telling someone they need SEO because they can see the data for themselves.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/_DH0tW_aHU...

1 week ago | [YT] | 6

COLLINSEO

We managed to rank in the top 10 almost immediately after publishing our first pages.

The client is a travel agency focused on the Caribbean, and this didn't happen by accident. Before writing a single page, I reverse engineered the competitors and collected the keywords they were already ranking for. Then I expanded the list by brainstorming the client's services and using the suggested keyword technique until I had thousands of keywords to work with.

But having thousands of keywords isn't the goal. The important part is turning them into pages. So I clustered the keywords based on how much their Google search results overlapped. Instead of looking at one massive keyword list, I ended up with groups of keywords, and each group became a potential page.

Once the page plan was approved, I did another round of research for every single page. I looked at competitor content, pulled in additional keyword opportunities, and analyzed the questions people were asking in the Google search results.

That extra layer of research is what made the difference. Every page was built around a complete topic instead of a single keyword, and when we published the first batch, they started ranking in the top 10 for the target terms almost immediately.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/bcew64L2by...

1 week ago | [YT] | 4

COLLINSEO

I was about to lose a client because they were simply too big..

It was an ecommerce store selling almost every product you could think of, and most of them could be customized. I exported all the SEO keywords, thinking I would organize everything afterward. Then I realized I was staring at hundreds of thousands of keywords.

Normally I would have used a clustering tool, but it was too expensive for a project of that size. My deadline was getting closer, so I had to find another way.

The first thing I did was ask the client which products mattered most from an ROI perspective. Instead of researching every product at once, I treated each priority product as its own project and ran separate keyword research for each one.

When exporting the keywords, I split them into three groups. The first was keywords containing the product plus terms like custom or personalized. The second was keywords containing the product without those modifiers, along with the variations that already existed on the client's pages. The third was informational keywords containing the product name that could become blog content.

Then, instead of clustering everything automatically, I did it manually. I looked for promising keywords, dropped them into Ahrefs, and exported the keywords competitors were already ranking for. It took more effort, but it gave me a much cleaner structure and turned a project that felt impossible into something I could actually manage.

Sometimes the best SEO workflow isn't the most automated one. It's the one that keeps moving the project forward.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/vH3iNOqK-v...

1 week ago | [YT] | 7

COLLINSEO

Did you know there's a free tool that lets you find SEO keywords for YouTube?

All you have to do is type in a keyword, choose a country, and see what people are actually searching for. When I was working with a football academy, I searched around their niche and found queries like "how to enter" and "how to join." That immediately told me there was real demand.

This is where it became useful. We had already created a page targeting that exact topic, and it was flipping between position one and two in Google. So I thought, if people are searching for it on YouTube as well, why not create a video around it?

We optimized the video for that search, and it ended up getting more than 200,000 views on a channel with only 9,000 followers. The reason was simple. It ranked in YouTube, and it also started showing up in Google search results.

A lot of people focus only on Google SEO, but YouTube has search demand too. If you know what people are looking for, you can create content that ranks in both places.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/Hp6sFVwxhp...

1 week ago | [YT] | 6

COLLINSEO

This is why your new page isn't showing up in Google..

The fix is actually much simpler than most people think

Go to your website and add /sitemap.xml or /sitemap_index.xml after your domain. One of those should load a sitemap with a list of links. If nothing appears, you probably don't have a sitemap yet. Don't worry, I'll share a tool for that at the end.

If your sitemap does exist, there is one more step that a lot of people skip. Open Google Search Console, go to the Sitemaps report, paste your sitemap URL, and submit it. After a few minutes, you should see a success message. That tells Google where to look whenever you publish new pages.

But here's the problem. Lately, I've seen a lot of websites that have a sitemap submitted, yet some pages still never make it into Google. If that happens, open the Pages report in Google Search Console and filter it to only show pages marked as no index.

Then look for the pages that are included in your sitemap. You'll be able to see exactly why Google isn't indexing them and which pages are affected. Once you know the reason, fixing the issue becomes much easier.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/IiynEyuoUQ...

2 weeks ago | [YT] | 6