COLLINSEO

I recently ran into a classic but costly issue: SEO cannibalization..

While reviewing Google Search Console for an e-commerce client selling customizable table covers, I noticed something strange. Multiple URLs were ranking for the same target keyword. Google was getting confused, splitting visibility across pages instead of consolidating authority. That is SEO cannibalization in action, and it can quietly hold back your growth.

The challenge was scale. With thousands of URLs, manually spotting overlaps was not realistic. So I created a new report in Google Looker Studio, connected it to the Google Search Console URL source, and built a pivot table including URLs, clicks, impressions, and average position. After exporting the full dataset, I moved everything into Google Sheets to bypass the 1,000 keyword limit inside Search Console.

From there, I sorted keywords alphabetically to quickly identify instances where multiple URLs ranked for the same term. That process alone uncovered major opportunities to consolidate and optimize. But what truly took it to the next level was implementing a Google script that automated the heavy lifting. Sometimes the difference between good SEO and great SEO is simply building the right system to see what others miss.

#SEO #DigitalMarketing

9 hours ago | [YT] | 0

COLLINSEO

If you are publishing blog posts without a clear on page SEO structure, you are leaving traffic on the table..

Your keyword must be in your H1. Your introduction should be concise, keyword focused, and strategically placed above two buttons, one driving purchase intent and one guiding readers to your table of contents. Add key takeaways before the table of contents, make every H2 clickable, and ensure the first H2 directly answers the primary keyword question. Structure is not optional. It is leverage.

Most blogs miss the fundamentals. Bold key phrases for scanner readers. Use internal links strategically. Add external authority links at the bottom. Include carousels that push readers to related posts. Break sections into clear H3 subheadings. Optimize every image with keyword rich alt text. These details compound. They increase time on page, improve crawlability, and drive conversions.

There are dozens more on page SEO enhancements that separate average content from high ranking assets. I put them into a complete SEO checklist you can download for free. If you are serious about organic growth, stop guessing and start optimizing with intention. Now it is your turn. Let’s go.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/sNxxd7GSqt...

1 day ago | [YT] | 8

COLLINSEO

I found a simple way to generate highly relevant FAQs for SEO transactional pages in under two minutes..

Start with a page that is built to convert, not a blog post, but a page where users are ready to spend money. Place your FAQ section right after you showcase what you sell. Then search your main keyword on Google and look at the “People Also Ask” box. You usually only see four questions, but with the right Chrome extension, you can extract many more and download them into a CSV for analysis.

The catch is that not all extracted questions are relevant. Adding everything can actually hurt your SEO performance. So instead of pasting them blindly, run them through ChatGPT. First, prompt it to filter only the questions that are directly relevant to your specific page. Then use a second prompt to categorize those relevant questions by semantics and context so you can clearly see which ones truly belong on your page.

From there, you simply review, select the best-fit questions, and add them strategically to your transactional page. This turns Google’s own data into structured, optimized FAQ content that supports rankings and conversions.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/TsU42FO93L...

2 days ago | [YT] | 10

COLLINSEO

This tool is next level for link building. It’s called Help a B2B Writer, and it’s incredibly simple to use..

If you have a website, you subscribe with your name and email, select the topics that match your site, and that’s it.

From there, you’ll receive a weekly email with requests from writers who are actively looking for sources in your niche. When your topic matches, you can get featured and earn a natural backlink that aligns with Google’s guidelines. It’s a win win. Writers improve their content with credible sources, and you gain relevant links.

It’s similar to HARO, but without the noise. Instead of receiving every request under the sun, you only get opportunities related to your website’s topic. It’s focused, efficient, and completely free. If you are serious about link building, this is worth trying.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/PoJFcpY1iv...

3 days ago | [YT] | 8

COLLINSEO

SEO infographics still work. I’m ranking number one in Google right now for creating infographics..

The process is simpler than most people think. I use a tool called Picture Chart, which offers plenty of free options and is used by millions. I take the content from my SEO page, summarize the key points, choose a template in my niche, and customize it with my title, structured content, visuals, flags, and even data-driven graphs to make it more engaging.

Once the infographic is ready, I export it in low quality so it’s optimized for website performance. Then I write a keyword-rich descriptive sentence about the image and use that as the file name. This part is crucial. I upload the infographic to my blog post and use the same sentence as the alt text to reinforce relevance and improve image SEO.

Three powerful things can happen next. You can rank in Google Images and drive consistent traffic. Visitors stay longer because visual content increases engagement. And since not many people create high-quality infographics, you increase your chances of earning backlinks. The opportunity is there. Now it’s your move.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/284ON2Q1xv...

4 days ago | [YT] | 7

COLLINSEO

Your competitors are being listed as 'best' by other websites, and you're mising out..

But there’s a free tool that changes that. All you have to do is enter your website first, then what you do or sell, plus your location, language, and search. In a few minutes, you’ll receive an email with a file showing you the websites ranking products like yours.

At first, it might feel overwhelming. I had the same reaction. But these are simply listicle sites ranking products in your category, like best watches or best square watches. The tool shows you whether your brand is mentioned and which competitors are featured. In most cases, you’ll see plenty of familiar names.

From there, the strategy is straightforward. Visit each site and reach out about being included in their rankings. Yes, it may require some investment, but it’s worth it. Not just for direct traffic, but because AI platforms like ChatGPT, Gemini, and Perplexity pull heavily from these listicles when recommending products. If you want to be recommended, you need to be listed.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/ZRxyH5Svno...

6 days ago | [YT] | 4

COLLINSEO

They don’t want you to know what your competitors rank for in AI..

But I’m going to show you anyway. It’s not hidden, it’s just overlooked. Inside Ahrefs, drop in your domain, head to Organic Competitors, and you’ll instantly see who you’re actually competing with in search. That alone is valuable. Most people stop there.

Here’s the part that took me a year to figure out. Select several competitors, I usually choose five. Then use the comparison toggle to see the keywords they rank for that you don’t. But don’t stop at the full list. Filter specifically for keywords that trigger an AI overview. Then narrow it further so at least two or three competitors are ranking in that AI overview. Now you’re not just looking at gaps, you’re looking at AI visibility gaps.

For one of my football clients, this instantly uncovered high-intent keywords where competitors were showing up directly inside AI overviews. They thought they were being clever. Now we can create content strategically designed to take those positions. If you’re not analyzing AI overview rankings yet, you’re already behind.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/BycGSNqfld...

1 week ago | [YT] | 5

COLLINSEO

If IKEA did these 3 things, they could get 200 million a month in their website..

They should move fast, because competitors are catching on. One major issue is their heavy use of PDFs. Yes, PDFs can rank on Google, but if that same content lived on optimized HTML pages, it would almost always perform better. I see many companies make this mistake, but it’s surprising to see it at IKEA’s scale.

Another opportunity sits in their product listing structure. Instead of using a “show more” button that loads products via JavaScript, they could implement proper pagination. When page two, three, and four each have their own URLs, Google can crawl and index those products more effectively. With “show more,” much of that content remains hidden behind JavaScript, which can limit visibility and ranking potential.

They already get around 110 million monthly visitors and rank for nearly 4 million keywords, with 82 percent being non-branded. That’s strong SEO performance. But internal linking could be sharper. Instead of generic anchor text like “show more” or “IKEA,” they could use keyword-rich anchors like “kids furniture” to reinforce relevance and improve rankings. The opportunity is there.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/jx5RWig89_...

1 week ago | [YT] | 6

COLLINSEO

The easiest SEO trick I've ever done, took my client from 200 clicks to 12,000 clicks… and believe or not, it starts with Reddit..

The client was in the fuel niche, which initially felt limited. But when I searched for keywords containing “fuel,” there were nearly a million variations. That sounds like opportunity, but too many options can create paralysis. SEO is not about doing everything. It is about identifying what will drive the fastest and most meaningful results.

Instead of guessing, I used Ahrefs and analyzed Reddit’s domain. I filtered for keywords containing “fuel” that Reddit already ranked for. That narrowed the list to around 54,000 keywords. Here is the nuance most people miss: when Google cannot find a page directly targeting a query, it often ranks Reddit threads instead. That signals clear content gaps and ranking opportunities.

By exporting those keywords, we uncovered topics where creating a focused, optimized page could outperform Reddit and rank faster. This single shift in strategy unlocked scalable growth.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/c3h2T4BSqi...

1 week ago | [YT] | 13

COLLINSEO

Google has already decided what type of page you should create for a keyword. Here is how you can see it in 10 seconds..

A lot of people still guess what type of page they should create to rank for a keyword. But here’s the reality: Google has already decided. For every keyword, there’s a dominant page type that’s winning in the SERPs.

The mistake most people make is searching the keyword in regular Google results and manually clicking through pages to figure out what’s ranking. There’s a much faster way. Use a tool that shows you the SERP data behind the scenes, including a column that identifies the actual page type ranking for that keyword, whether it’s a blog article, a category page, a product page, or something else.

I used to waste time opening every result and trying to reverse engineer it. Now it’s simple. Tools like Ahrefs show this directly in their SERP overview. Even the free version gives you useful SEO data to analyze intent and structure. Stop guessing and start matching what Google is already rewarding.

#SEO #DigitalMarketing

I broke it down in this video. Check it out: youtube.com/shorts/wsJws8uv7s...

1 week ago | [YT] | 2