The Text Book of Digital Marketing is a book dedicated for aspiring digital
marketing professionals and MSMEs to understand the fundamentals of
digital marketing's basics, along with its approach and implications.
This book is written in form of a text book with self testing method, so that the reader acknowledges the knowledge intake after reading each topic.
There are self-doing tasks in every module to engage the reader to really interact with the real-life scenario and gain confidence in the knowledge gained.
Knowledge from this book may help a person to start a career in digital marketing. MSMEs can efficiently manage there own marketing requirements.
Avijit Kumar Roy
Post-Budget Webinar 2026
Address by the Hon'ble Prime Minister
03rd March 2026
11:15 AM IST
Webcast by: National Informatics Centre
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Avijit Kumar Roy
TEXT BOOK OF DIGITAL MARKETING
The Text Book of Digital Marketing is a book dedicated for aspiring digital
marketing professionals and MSMEs to understand the fundamentals of
digital marketing's basics, along with its approach and implications.
This book is written in form of a text book with self testing method, so that the reader acknowledges the knowledge intake after reading each topic.
There are self-doing tasks in every module to engage the reader to really interact with the real-life scenario and gain confidence in the knowledge gained.
Knowledge from this book may help a person to start a career in digital marketing. MSMEs can efficiently manage there own marketing requirements.
Avijit Kumar Roy
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