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Avijit Kumar Roy

TEXT BOOK OF DIGITAL MARKETING

The Text Book of Digital Marketing is a book dedicated for aspiring digital

marketing professionals and MSMEs to understand the fundamentals of

digital marketing's basics, along with its approach and implications.

This book is written in form of a text book with self testing method, so that the reader acknowledges the knowledge intake after reading each topic.

There are self-doing tasks in every module to engage the reader to really interact with the real-life scenario and gain confidence in the knowledge gained.

Knowledge from this book may help a person to start a career in digital marketing. MSMEs can efficiently manage there own marketing requirements.

Avijit Kumar Roy
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