Simple Marketing

Reading a book per week is terrible advice! ​
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This is for business owners who read a ton of non-fiction books, unless you are Bill Gates and sitting on $120B!
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There has been hype out there about reading books, and some people say that it will make you rich.
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No, it won’t! ❌
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It has the potential to make us rich, but reading alone will not make us rich!
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They say things like "Bill Gates reads a book per week, and so should you!!" 📖
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Yeah, but that is what he is doing at the top! This is most likely NOT what he did to make his money. For years, he worked his butt off and slept on his office floor!
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There is no medal for reading a bunch of books and becoming paralyzed with too much info.
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Reading a book per week guarantees that we just read them but not learn and apply the info. 🧠
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I have done this...
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For a few years, I read a ton of books. But after a while, I noticed it did not add too many zeros to my bank account.
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Yes, it felt good, but after a while, I was experiencing information overload. 🤯
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Because of that and knowing too much info, it was hard to make decisions. ❌
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Not to mention the fact that it is depressing to know all that info, but lack results! 😓
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There are a lot of studies done showing that too much information reduces our ability to make good decisions! 📉
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Plus, if someone puts 50 yrs of experience in a book, we need a bit more than a week to try, test and see results. ⏳
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Maybe some people can pull this off. But, most business owners get confused, overwhelmed with too much info, and lose their ability to make good decisions. 😵
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👉 We also get addicted to reading and stay away from action. It also becomes a solid form of procrastination from taking action!❌
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✅ What is a better solution?
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Read one book, learn it, apply it, and then move on to a new book. No time limit! 📖
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Reading 2 kick-ass books per year with application will do better than just reading 52 books! 📚



#BookWisdom #BusinessInsights #ReadingHabits #KnowledgeApplication #BizOwnersReality #InfoOverload #actionoverreading

1 year ago | [YT] | 1

Simple Marketing

$200,000 lost because of one missed call! Here is the story... 📖







When we first bought our house in 2015, we spent about $10,000 on some new furniture.





Everything was wonderful. Then we went from super happy, to concerned, to angry in no time.

😊 ➡️ 😟 ➡️ 😡





I couldn’t believe the difference a simple phone #call makes. 📞





I am sharing the story with you so you don't have to lose another customer.







Mike, the #salesman, promised to keep me updated about the delivery date. 📅





We went home and waited for a few days, but Mike didn't call!






I got concerned. 🤔





Mike said he would call me the next day. 🗓️





But he never followed up!



So, after calling a couple of times, I drove back to the #store. 🚗



Not once, but twice!





Each time, good ol' Mike says he'll track my order and call me back. 🔍



But guess what?





Radio silence. 🔇



I'm there, waiting, wondering if my furniture's taking a world tour before reaching me. 🌍✈️



A few weeks roll by.



My furniture finally shows up, but still no word from Mike. 🚚





I wondered, did he forget me? Or did he not care? 🤷



You see, Mike probably thought his job was done after the #sale. 💼





But here's the crucial bit he missed...





Nurturing #relationships with customers isn't just about the sale; it's about smart #engagement. 💬



DemandGen Report indicates that nurturing customers can increase #upsell #opportunities by 23%.



Imagine if Mike tapped into that potential! 💡





A couple of months later, I was back in the #market for more #furniture. 🛍️



Guess who did I NOT go back to?

You got it – our friend Mike and his store. 🙅‍♂️



My buddies were also looking to #furnish their places.



Guess who didn't get a #referral? 🚫

Bingo, Mike missed out again.





Turns out, a simple 30-second follow-up call could have changed the whole story. ⏱️



Consider the potential impact on sales if Mike knew that returning customers spend 67% more than new customers, according to Bain & Company.





I estimate Mike cost the store about $200,000 in repeat business and referrals. 💸



All because of a simple #followup call.





But here’s the good part:



Following up is easy and works great if you do it the right way.



The issue is that most salespeople hate to do it! 😖





That's why we specialize in follow-ups and customer engagement, and we LOVE it! ❤️





We help companies like yours:

- Reactivate past customers

- Update customer #data

- Book #appointments

- Increase #profits

- Build your #brand

- Create recurring #revenue






It's like tapping into a goldmine! 💎





So, ever thought about keeping your #customers happy and coming back for more?



Don't miss opportunities like Mike and his store.






This could potentially be a 7-figure issue for your company. 📈





That is why we offer a Complimentary Assessment to check your #customerengagement and follow-up #strategies and find ways to improve. 🛠️





Let's make your #customerengagement better.





DM me if you are interested.





It’s worth it! 🎉





To your massive success,

Mostafa Hosseini

1 year ago | [YT] | 0

Simple Marketing

Only 1 in 26 angry customers do this! 😲
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In the last six months, we scheduled 45 meetings with our client's #dissatisfied customers.
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I know, 45 doesn't sound like a huge number. But stick with me here, because it's a big deal.
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These folks weren't just a little unsatisfied with their products. They were the kind of unhappy that made them quietly walk away. 😔
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And that's a real punch in the gut for any business.
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Imagine, they trusted us enough to spend their hard-earned #cash, but we never knew there was a problem. 💸
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They wanted to be heard and cared for, but without the drama.
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So, what's a business to do, right?
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We want to keep our #customers and make sure they feel valued and heard. ❤️
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But here's the thing:
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These customers weren't saying anything, and my client didn't have the resources to reach out before working with us.
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Facing angry customers is tough, no doubt about it.
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But losing them to the competition? That's even tougher.
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Customers avoid confrontation at all costs. They either keep quiet or drift away to competition.
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Turn them into loyal fans... 🌟
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Studies show that if you take good care of unhappy customers, they can turn into loyal fans.
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Before we stepped in, our client focused on delivering top-notch products and encouraged feedback.
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But no news was good news, right?
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Wrong!
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This mindset was making them lose customers, get bad reviews, and ruin their reputation, without even a chance to fix things.
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They vanish in silence! 🔇
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Esteban Kolsky's research says that only 1 in 26 unhappy customers complain.
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The rest?
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They vanish in silence!
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If we don't get on top of this, we're talking about losing repeat business, referrals, and profits.
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Not to mention the amount of time, cash and resources it takes to find new customers.
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This is where the magic happens... 🔥
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With our team's daily follow-up calls, we've been able to find these quiet sufferers for our customers.
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Our team is trained to handle these calls and book appointments to make things right.
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And guess what? 😲
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Out of the 45 unhappy customers we found, my client was able to turn things around for most of them.
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Let that sink in.
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What's easier: keeping customers or scrambling to find new ones?
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So, the point is: 👈
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Follow up with your customers. Make sure they're happy.
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And, if there's an issue, you'll know right away and can fix it.
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If you are struggling with follow-ups, we've got your back.
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We'll handle them for you.
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If you'd like to talk about that, send me a DM.
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Wishing you massive success in 2024! 💪
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Cheers,
Mostafa Hosseini
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P.S. We offer a complimentary training called "The Top 5 Places You're Leaving Money on the Table." DM me to book your session now and stop the money leak! ✅
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#CustomerRetention
#FeedbackMatters
#BusinessGrowth2024
#UnhappyCustomers
#CustomerLoyalty
#BusinessInsights
#ListeningToCustomers
#CustomerEngagement
#FollowUpStrategy
#RescueAndRetain

1 year ago | [YT] | 1

Simple Marketing

How do NOT reach your goals in 2024. A personal guide!

Today I am updating my #plan and #goals for #2024! 📅✨
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I followed Charlie Munger's #ReverseThinking method. Let's flip it and talk about how NOT to reach the goals. Then, identify which ones you are doing, and important ones to avoid.
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And, don't do them! 🚫
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- Be super lazy. Working hard? Nah, that's not smart. 😴
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- Planning for the #business? Set goals? Why bother? I hope things turn out fine. 🤷‍♂️
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- Get all excited about those goals, then slip back into the old routine. Classic! 🔄
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- Look at the goal once and then never again. I am smart! 🧠
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- Todo lists? Nah, who needs to #prioritize or #organize? Let's #wingit! 🕊️
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- Start a bunch of #projects. Then, get distracted by something new and shiny. Half-finished is the new finished! ✨
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- Hang out with negative people. That helps a lot! 👎
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- Social media all day? Yes, please! Likes and comments are life. And, I need a Fan badge! 👍💬
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- Read everything and stay confused. The more confused, the better. At least I can brag about how much I know! 📚🤔
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- A tiny bit of success? Party time! Big goals can wait. 🎉
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- Why do practical stuff when I can attend seminars and hoard information? Knowledge is power... there are medals for that. 🏅
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- Be a cheerleader for others. Let them take all the risks. Safe and sound! 📣
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- Listen to every fear. #Risks are scary. Better to play it safe and look good. 😱
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- Feedback? Coaching? Nope, I'm going solo. No need for outside opinions. 💪
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There you go!
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A perfect plan for staying exactly where we are.
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Feel free to add your tips in the comments! 💬👇
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#ReverseThinking
#GoalSetting2024
#ProductivityParody
#NotToDoList
#PlanToFail
#AntiGoals
#ProcrastinationNation
#NoEffortNoProblem
#StayWhereYouAre
#charliemunger

2 years ago | [YT] | 2

Simple Marketing

​
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A few years ago, during the holiday season, my friend Joe, who ran a successful trucking company, did something smart.
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I know this may not be the same industry as yours, but keep reading, there's a golden nugget here.
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He listed his top 5% of #customers and personally delivered an expensive #gift to them as a #holiday gesture.
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He said his customers liked the gift, said nice things, and wished him #happyholidays.
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Now, you might think, "That's a nice touch, but does it really make a difference?"
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Well, nothing special happened for the next few weeks, as everybody was in holiday mode.

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So Joe started questioning the #investment and his gifting campaign.
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He also had to convince his partners that this was the right move.
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​

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Joe said by February, his #sales had skyrocketed by 20%! 📈
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Why?
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Because he made his customers feel valued.
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You see, it wasn't just about the gift.
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It was the personal touch, the effort, and the thoughtfulness.
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It showed he wasn't just sending a generic holiday wish. He was #investing in #relationships, making a memorable impact.
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This story isn't just about trucking or gifting. It's about the power of personal connection and follow-up, especially during the holidays.



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Wishing you a joyful season, strengthened relationships, and even more success in 2024!
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Happy Holidays!
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Cheers,
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Mostafa Hosseini
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P.S. Want to chat about creative ways to enhance client relationships this holiday season?
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You still have time! Send me a DM
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#BusinessGrowth
#CustomerEngagement
#HolidayMarketing
#SalesStrategy
#Networking
#B2BMarketing
#Leadership
#SuccessStories
#Innovation
#CorporateStrategy

2 years ago | [YT] | 2

Simple Marketing

In the heart of a busy small town stood "Giggle #Gadgets." Mr. Chuckles owned it. This shop was full of funny gizmos.
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Mr. Chuckles was good at making people #laugh, but he often forgot to ask #customers how they felt about their purchases.
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One day, he made a tickle machine that made you laugh uncontrollably when you used it.
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After selling a bunch to the townsfolk, he decided to follow up with a phone call to see how it was going.
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He dialed Mrs. Snort, who had bought the first one, and when she answered, all he could hear was uproarious #laughter on the other line.
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He waited and waited, but she couldn't stop laughing to talk!
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With a smile, Mr. Chuckles seized the opportunity to ask, "Do you know someone else who could use a good chuckle?"
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Wiping tears of joy from her eyes, Mrs. Snort exclaimed between giggles, "Oh, Mr. Chuckles, I know a bunch! My girlfriends would adore this!"
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She rattled off five names of the jolliest bunch in town who were sure to be tickled pink by his #invention.
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It was clear now that a simple follow-up could turn a single chuckle into a cascade of #joy.
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And, he discovered the concept of the "girlfriend effect!"
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Mr. Chuckles realized his tickle machine worked a little too well.
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But he also discovered something important — follow-ups can be incredibly #profitable!
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From then on, Mr. Chuckles checked in with a friendly call shortly after his customers bought from him.
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Now, think about this:
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When was the last time you followed up with your customers?
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Can a single call or message from you cause a #referral chain like Mr. Chuckles' tickle machine?
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You would not know unless you try!
Enjoy your holidays
Mostafa
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#CustomerEngagement
#ReferralMarketing
#BusinessHumor
#FollowUp
#HappyCustomers
#InnovativeProducts
#CustomerReferrals
#CreativeMarketing

2 years ago | [YT] | 2

Simple Marketing

I wrote the first few drafts of my #book, Simple Marketing Formula, but it turned out to be a dry how-to manual. ✒
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After receiving #feedback from a few beta #readers, I realized I needed to add #stories to make it more interesting and relatable. 📖
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My goal is to transform my book into a page-turner that people would talk about.
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But I did not know how to write compelling stories!
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Being a visual learner, I turned to #YouTube to study #storytelling.
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I then applied what I learned to a few social media posts and received incredible feedback and engagement – likes, comments, shares, you name it.
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Below is the #playlist of #videos on storytelling that I found most helpful. (link in comments) 📃
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I'm still learning from these and will likely add more to the list.
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What is your experience with stories? Are you using it in your marketing?
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Big Love,
Mostafa
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PS: if you want to beta-read my upcoming book and see how I used stories in there, comment below or DM me.
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#SimpleMarketingFormula
#BookWriting
#AuthorJourney
#WritersOfLinkedIn
#MarketingStrategy
#Storytelling
#StorytellingTips

2 years ago | [YT] | 3

Simple Marketing

We had a team meeting yesterday.
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Steph: Every time someone tells me they’re at work, I just don’t want to waste their time anymore. I don’t want to be pushy, so I try to finish the #call fast! 😒
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Me (thinking in my head): They give her that excuse to get rid of her!
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Me: Thanks for bringing that up.
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They usually say that because they think it is a #sales call!
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Next time you hear that, tell them: "I know I'm #calling you out of the blue, but this call is about your work and your #business. You got a couple of minutes?"
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I mean, you’re not calling them to sell vacations!
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It IS about their job and their business.
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Steph: Love it. I’ll try it today. 😊
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So, what do you do when you get an objection like that?
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#TeamMeetings
#SalesTips
#CommunicationStrategies
#CustomerEngagement
#BusinessTalks

2 years ago | [YT] | 3

Simple Marketing

November 2022, I got introduced to Michael through a friend.

We hop on a Zoom call to meet Michael and his team.


After some initial questions...I asked:


So what's your game plan for keeping your #customers?


Michael: Uh, we #Email 'em.


Me: Ever give 'em a call?

Michael: Nah, never did. We email them.


Me: Why not?

Michael: My team is supposed to do it, but they don't!


Me: Do you have a customer #retention plan?

Michael: I don’t think so. Just email and social media.


Me: Any idea how much money you are leaving on the table?

Michael: NO!


We discovered he was missing out on multiple 7-figures!


His sales were stagnant, and he was sitting on a MASSIVE customer list.


Michael wanted to smash through his sales ceiling, but he was stuck.


In fact, Michael knew he needed to do more with his customer list: like follow-up calls, engagement—you name it.

But he didn't have a dedicated team, time, or the systems to follow up.

His customer retention rates were low.

And, they were blowing cash on #advertising like there's no tomorrow.


Me: Do you mind if I show you how we can fix this?

Michael: No, please do!

Me: You see, Michael, #research shows you have a 60-70% chance of selling to an existing customer, versus 5-20% for newbies.

Then I did my presentation!

Me: Our solution? A dedicated team to take care of your follow-up calls to increase customer retention and sales.


Michael: But you guys don't even know my business!


Me: No problem! We will huddle with your team to understand your offers, customers, and values.


After the initial training, we kicked off a #campaign and started engaging his list like never before.



Our goals?

· Update the list

· Sign up #referral partners

· Reactivate past customers

. Send sample packs

. Find angry customers

· Book #appointments



And guess what?

The results have been promising.


We had 16,598 friendly chats with his customers since January!


The average conversion rate on these follow-up calls?

32.82%

More on the results later.


In essence, what I'm saying is:


Don't leave your customers behind.

You spent tons of sweat to get 'em.

Big love

Mostafa

#salesgrowth
#followup
#FollowUpSuccess
#CustomerEngage

2 years ago | [YT] | 3

Simple Marketing

Ever have those "Oh no" moments? Yeah, we had one last week.

So there I was last week, with my team, listening to some call recordings.

We always learn a lot from these and use them to coach our team.

The puzzle began when we noticed a weird trend in numbers.

My team was getting a TON of sample pack orders from folks who’d already ordered one!

Imagine my surprise when I realized we were getting like, 20 duplicate orders a day!

My client's goal was simple: get these sample packs into customers’ hands so they’d fall in love with his products.

But guess what?

Loads of them weren’t even receiving the packs.

That’s like inviting someone to a party and not telling them where it's happening!

Me: Hold up, team... Why the flood of reorders? Something's wrong!”

Franco, one of my team members: Most of these reorders have...wrong addresses.”

Steph, nodding in agreement, confirmed the same.

Me thinking: Did we mess things up?

So, I played detective and traced this back to an opt-in form.

Picture this:
When you fill out an order form, hit submit, and expect a screen to pop up that lets you review and confirm your details. right?

Well, that screen was not there!

No confirmation!

John, my customer, was always worried about his customers not getting their samples.

I mean, can you blame him?

These aren’t cheap – they’re like $50-$60 each.

That’s a dent in the wallet if you add it all up!

Plus, unhappy customers = a quick way to becoming the last choice in the market.

But we were on the case!

Recorded the process, errors and all, on Loom and emailed it over to John.

Email subject: Potential 6-7 figure problem...

John replied quickly: Thank you!

He forwarded it to his tech team fast!

Imagine the domino effect here.

These overlooked mistakes were costing John an arm and a leg, potentially in the 6-7 figure range.

Forget about the money for a second, though.

Customers feeling ignored? That’s the real tragedy.

They could have ditched John and even shared their bad experience with others.

Luckily, with that one email, John's team was on it, patching things up.

Lesson?

- Test your darn forms and funnels.

And then, you know what?

- Follow up and stay in touch with customers to find and fix issues like this.

It’s easy to ASSUME things are working.

But as the saying goes, when you assume, you make an...well, you know how that one ends. 😄

#businessinsights #customerexperience #qualityassurance #OptimizationMatters #samplepack #followup #optinform #website

2 years ago | [YT] | 3