Grow your personal brand with video so you can magnetize clients and make more money.
With 20 years in television, communications and marketing, and 4 years running two six-figure businesses, learn how to create high-impact videos that establish authority, build trust and bring in revenue without relying on trends, vitality or content creator burnout.
New videos weekly on:
• On-camera presence
• Video storytelling
• AI-assisted content creation without sounding like a robot.
• Public speaking on TV and podcasts
If you want to look legit, sound confident and stand out online, you’re in the right place!
Grab the fast-track to magnetism on camera here: shop.magneticonvideo.com/?utm_source=youtube
Shirlee Engel
WOW!!! I just surpassed 1000 subs on YouTube! This has been a long time coming and I couldn’t be more grateful to each and every one of you who has hit that button, watched a video and supported me in some way as I got this channel off the ground.
I’m so excited to go ALL IN on YouTube in 2026 and bring you even more valuable content on growing your personal brand with video to magnetize clients!
Let me know in the comments: which videos drew you to my channel and what do you want to me create for you next??! I read and respond to every one.
3 weeks ago | [YT] | 9
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Shirlee Engel
I'm BAAAACCKKK!! I took a break from the YouTube grind over the past few months as I revamped my business. It was the BEST thing I did! My following is growing faster than before.
While I was gone from YouTube, I took the time to really reflect on my core message, how I want to serve and how I can best do that. I feel so great about what I have planned!
I posted a video about why I took a break and what happened. My first video in months and it is NOT getting views! But it's ok. I didn't expect it to because it didn't follow the "rules" to optimize the video. I just wanted to speak from the heart.
https://youtu.be/ffuT0bwFkvo
I was inspired by @AlexaSaarenoja's video reflecting on how setting money as a main goal affected her and what she's doing instead. Thank you for the transparency Alexa!!
I know this is a process and I'm committed to getting back on the saddle. I don't expect a ton of views after being gone for so long!
I'm curious - have you taken a YouTube hiatus? What did you learn? What happened to your channel??
Or are you thinking about taking a break? If so, why?
1 month ago | [YT] | 3
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Shirlee Engel
I have been on a hiatus from YouTube for several months but I'm planning a MAJOR comeback with tons of content for you. I would love to know what topics you find most useful for you as you work on developing a magnetic on-camera presence and grow your business and visibility with video. What do you want to learn about most?
2 months ago | [YT] | 1
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Shirlee Engel
I recently hit two HUGE milestones on YouTube:
📈 800 subscribers
⏱️ 1,000 watch hours
If you know YouTube, you know you need 1,000 subs and 4,000 watch hours to start getting paid (aka “monetized”).
So yes, I’ve still got a ways to go!
But here’s what’s wild:
👉 I haven’t uploaded a new long-form video in months.
👉 Yet my channel keeps growing — hundreds of new subs and new views and dozens of comments.
And it’s all because of ONE video.
Not a high-production episode.
Not a trendy viral short.
Just one simple teaching video — me, talking to the camera about something I know best: how to talk to a camera.
That one piece of content continues to attract new views, dozens of comments, and new subscribers every single week.
There's even a wrong slide in the video and I had to issue a correction!
It’s proof that your message doesn’t need to be perfect.
It just needs to connect.
But here’s where it gets really exciting:
If one simple video can create that kind of traction, imagine what happens when you drive that attention to a strategic brand video that sells your story around the clock.
That’s what I call a Sizzle Reel: your 1-2-minute “movie trailer” for your business that shows who you are, what you do, and why you’re the one to work with.
When new subscribers find me, I can send them straight to my Sizzle Reel so they instantly get it — what I do, who I help, and how I can help them.
So… do you have a video like that in your marketing toolkit yet?
If not — don’t worry! I’m bringing back the wildly popular Sizzle Reel School challenge 🎬
It’s happening LIVE October 20–24, and I’d love to have you join us.
In just 5 days, you’ll script, film, and launch a cinematic brand video that builds trust and authority for you on autopilot.
Check it out here:
learn.magneticonvideo.com/sizzle-reel-school
And don't worry, I'll be posting A LOT from now on. I just needed to take a break for a little while to recalibrate and come back stronger. Glad to know so many of you joined while I was away and still get so much value out of my content!
3 months ago | [YT] | 1
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Shirlee Engel
I have a proven system for video success.
But I don’t always follow it myself.
Not because it doesn’t work.
Not because I don’t believe in it.
But because, like you, I’m human.
I know my system helps entrepreneurs show up on video with confidence, create content that converts, and build a brand people actually pay attention to.
>> A client 15X her impressions with one video
>> A client got booked on live TV within 6 weeks of working together
>> A client spoke in front of 300 people and got asked to pose for photos after her talk because people were treating her like a celebrity
>> A client filled her calendar with so many bookings she now has a wait list
My clients are proof—using it to explode their visibility, land speaking gigs, attract dream clients, and finally stop feeling awkward on camera.
But even with a system that works, there are days I overthink.
Days I let other priorities take over.
Days I don’t follow my own advice.
Sound familiar?
That’s why I’m refining this system again—this time, with AI.
Not to replace what’s already working, but to make it even better.
Because the hardest part about video isn’t what to say—it’s actually sticking to it.
It's actually showing up. Can you relate?
And that’s where AI can remove the friction, streamline the process, and make content creation so much easier.
So if you’ve ever thought, “I know what I should be doing, I just don’t do it consistently…” trust me, I get it.
And I’m building the solution for that.
Excited to share what’s coming. I'd love to know - what AI tools are game changers for you here on YouTube??
10 months ago | [YT] | 3
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Shirlee Engel
500 SUBS! This is a BIG milestone for my channel! Thank you to all of you who continue to subscribe, watch, comment and support my videos!! I’m grateful for each and every one of you.
I’m prepping a really exciting YouTube challenge for mid-February. This one will be a daily video to help you work on your camera confidence and storytelling skills so you can grow your channel too! Comment below if you’re up for joining the challenge!!!
11 months ago (edited) | [YT] | 6
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Shirlee Engel
Excited to speak about all things AI, video and visibility tomorrow at Podfest in Orlando!! If you’re here and want to connect, comment below and let’s grab a coffee!!
11 months ago | [YT] | 1
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Shirlee Engel
I'm SO excited to host my first webinar of 2025 next Tuesday!
If you're an entrepreneur or content creator hoping to monetize your expertise, this is for you!
In this one-hour FREE training, I'll show you step-by-step how to:
>> Master what to say in your videos in a way that grabs people and keeps them watching.
>> Develop a magnetic on-camera presence so you can show up more confidently on camera.
>> Pitch yourself for collaborations, speaking gigs and other visibility opportunities to grow your brand.
Will I see you there???
Register here: learn.cameraconfident.ca/Winter25
11 months ago | [YT] | 2
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Shirlee Engel
WOW!!! 400 amazing people have subscribed so far. Just two weeks ago, I was at 250.
This is proof that with the right strategy, you can quickly and steadily grow on YouTube without going viral. I don’t aim for vanity metrics (barely any of my videos ever even crack 1k views yet!). It’s all about focusing on my viewers’ questions, needs and goals and letting it happen naturally - however long it takes.
Grateful for you all and can’t wait to bring you even more amazing content in 2025!!!
1 year ago | [YT] | 6
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Shirlee Engel
My daughter made this for me. Feeling teary and also incredibly grateful for all of you who took the time to hit that button and watch my videos.
Happy New Year to you all!! See you in 2025 🎉
1 year ago | [YT] | 11
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