Will Lucas is a true to the game entrepreneur. He is founder and CEO at Creadio, a full-service marketing technology and production agency, TolHouse, a private social club located in his hometown of Toledo, OH, and a real estate investor and developer. He serves as Brand Manager for both AfroTech and Black Tech Green Money, where he leads brand strategy.

AfroTech is the largest Black tech digital platform and conference globally. Black Tech Green Money is an imprint of AfroTech which explores insights for creating wealth and legacy in tech, media and business through the Black Tech Green Money podcast, which boasts an NAACP Image Award nomination (2023).