If you're an ambitious entrepreneur ready to build real wealth online, you're in the right place.

I’m Pam Obasa – speaker, mum, widow, and founder of a 7-figure business built from my living room while raising kids and rebuilding my life.

On this channel, I teach you how I did it — and how you can too.

★ SUBSCRIBE: youtube.com/pamobasa?sub_confirmation=1

🔥 What you’ll learn:
➤ Client-attracting strategies & recurring income systems
➤ Real, behind-the-scenes brand building
➤ Step-by-step launches & automation
➤ Faith-fuelled mindset for success

This isn’t just another ‘girl boss’ channel — this is where purpose meets profit.

👉 If you’re done playing small, hit subscribe.

Welcome to The Lucrative Lady™ — let’s make money make sense.


Pam Obasa

🚨 ChatGPT has been rolling out updates faster than Netflix cancels shows… but here’s the truth: not every model is right for every task.

Here’s the simple breakdown:
💼 GPT-5 = The Boss → Use it for big strategy & serious projects.
🧠 GPT-5 Thinking = The Strategist → Slow, but razor sharp for launches & funnels.
⚡ GPT-5 Mini (Instant) = The Assistant → Fast & cheap for quick tasks like IG captions.
❤️ GPT-4 = The Friend → Warm, witty, empathetic — perfect for sales copy & human connection.

Forget memorising version numbers. Just think: Boss, Strategist, Assistant, Friend.

Question for you: Which one do you find yourself using most often?

#AIForBusiness #ChatGPT #ProductivityHacks #AIUpdates #GrowWithAI

4 days ago | [YT] | 4

Pam Obasa

We did it! 30K on YouTube! 🎉

After 8 years stuck under 4K subs, I almost quit so many times… but I kept going.

And in just 6 months, we grew from 4K → 30K! 🙌

This is OUR win, thank you for every like, comment & share. 💛

👉 Tap the link below & subscribe to my YouTube for the journey ahead!

youtube.com/pamobasa?sub_confirmation=1

5 days ago | [YT] | 3

Pam Obasa

5 years ago I stopped chasing “overnight success” and started planting small, intentional, faith-rooted habits. 🌱

Those micro-habits grew into a 7-figure business, more peace, and more presence with my kids.

In my latest YouTube video, I share 25 micro-habits that changed my life, from money buckets 💰 to 10-minute truth resets 🙏 to weekly “negativity fasts.”

Here’s my question for you:

Which ONE habit could you start today that would completely shift your future?

▶️ Watch the full video now on my YouTube channel: https://youtu.be/fNrOI8SO8F8?si=-v4Gm...

📧 Want daily steps you can actually take to grow your wealth? Join Wake to Wealth (it’s free!)

waketowealth.com/

#TinyHabits #WakeToWealth #FaithAndFinance #LegacyBuilding #10XGoals

1 week ago | [YT] | 7

Pam Obasa

Making money is one thing…

But what you do with that money is what builds real wealth.

Here’s exactly how I split my income:
30% → Business growth (ads, team, tools, traffic)
40% → Wealth stacking (real estate + investments)
20% → Travel, speaking & flexibility
10% → Legacy (giving, scholarships & impact)

This is how I manage and multiply my income long-term—not just for me, but for my boys and the legacy I’m building.

👉 Want to know how I break this down daily and create recurring revenue? Join my free Wake to Wealth newsletter at waketowealth.com/
.
💬 Now I want to hear from you: How do you currently split or manage your income? Drop it in the comments!

#RecurringRevenue #WealthBuilding #FinancialFreedom #MoneyMindset #WakeToWealth

1 week ago | [YT] | 8

Pam Obasa

🎯 Think YouTube success is just about getting “lucky”?

That’s a myth.

The algorithm rewards 3 key things:

⏱ Watch time
📊 Session duration
🔁 Repeat behaviour

When I posted my free money from rich people series, it took off — not by luck, but by strategy.

I used the 3P Formula:

1️⃣ Position
2️⃣ Problem
3️⃣ Proof

It helped me go from 4,000 to 27,000+ subs — and every video I create now follows this.

👉 WATCH THE FULL VIDEO on my YouTube channel: https://youtu.be/nb5Bsp3LIG4?si=N1CWj...

❓Question for you:

Have you tried a repeatable formula in your content yet — or are you still winging it?

#YouTubeGrowth #YouTubeTips #ContentCreationStrategy #SmallYouTuberTips #3PFormula #YouTubeMyths #AlgorithmTruth

3 weeks ago | [YT] | 1

Pam Obasa

❓Question for you:

Do you use storytelling in your videos, or are you just teaching?

#StorytellingTips #YouTubeWatchTime #YouTubeGrowth #ContentCreation #SmallYouTuberTips #VideoMarketing

4 weeks ago | [YT] | 1

Pam Obasa

Last week I was stuck in traffic behind a driver who just… wouldn’t move.

There was no accident. No real blockage.

Just roadworks. And hesitation.

He was waiting for someone to let him in.

But here’s the truth:

No one was coming to give him permission.

And that’s exactly what building a business feels like.

You wait for the algorithm.
You wait for sales.
You wait to be “found.”
You wait for your moment...

But your breakthrough doesn’t come through waiting.

It comes when you make your move.

That’s what I teach my clients to do

Build a system that puts them in the driver’s seat.

A system that attracts leads, makes sales, and creates recurring income — even when life gets chaotic.

🚦 Ready to stop waiting in traffic?

On Wednesday, September 17th at 4PM BST, I’m hosting a free masterclass where I’ll teach you my exact recurring profits system — the one that works daily, even when I’m offline.

If you’re tired of waiting and ready to push through, this is your sign.

📍 Save your seat now:
👉 masterclass.lucrativelady.com/new-masterclass

Seats are limited.

#entrepreneur #salesstrategy #coachingbusiness #businessgrowth #recurringincome #stopwaiting #makeyourmove

1 month ago | [YT] | 18

Pam Obasa

Yesterday, I almost broke my neck on the tiles I thought were perfect.

They were spa-level stunning. I’d dreamed of them for months.
But the moment I stepped on one, I slipped clean off.

They were beautiful — but dangerous.

And it hit me:
This is exactly how most entrepreneurs are selling.

You give your clients what they say they want:
✅ A pretty website
✅ A 6-week program
✅ A Canva rebrand

But what they need is a Sales System that:
➡ Attracts the right people
➡ Builds deep trust
➡ Converts consistently
➡ Grows even when life gets hard

You’re not just here to “deliver” services.
You’re here to guide them — especially when they don’t know what they truly need.

That’s what makes you unforgettable. That’s what builds wealth.

Let’s fix your offer, your messaging, and your sales system — for good.

👉 Book your free call now and let’s build the business that actually sells.

storytellingmasters.com/apply

Your clients deserve more than pretty tiles.
They deserve a foundation that won’t make them slip.

Pam x

#EntrepreneurTips #SalesStrategy #ServiceBusinessGrowth #RecurringRevenue #StorySelling

1 month ago | [YT] | 4

Pam Obasa

Most business owners aren’t lazy, they’re just working without clear milestones.

This week, I visited my building site to check on progress. The milestone? Install all 3 upstairs bathrooms.

Guess what?

All the fixtures were still sitting downstairs. Nothing had moved.

The work had started, but not really. No momentum. No finish line.

So I made a rule: pick up the materials and carry them upstairs.

Why? Because the goal needed to be visible. Not buried in a WhatsApp chat. Not scribbled on a whiteboard.

IN. THEIR. FACE.

Same goes for your business:

You don’t need more hustle.

You need a clear system.

A tangible milestone.

And accountability to finish what you start.

Funnels without urgency… content with no CTA… offers with no structure?

That’s why you’re busy but not profitable.

📍Let’s fix that.

We build sales systems that give your business structure, momentum, and measurable milestones, so you actually finish and profit from what you start.

👉 Book a call now and let’s build yours: storytellingmasters.com/apply

#BusinessSystems #MilestoneMindset #FinishWhatYouStart #LeadWithStructure #EntrepreneurLife

1 month ago | [YT] | 9

Pam Obasa

£3.25 an hour.
That number is tattooed on my memory.

I was 14.
Littlewoods, London.
The youngest on the floor, in age, and in rank.

The job? Boring.
The pay? Insulting.
The feeling? Suffocating.

Even at 14, I knew something was off.

I watched older women behind the tills…
Heads down. Dreams fading. Energy leaking.

And I thought:
“Is this what adulthood is supposed to look like?”

At 16, I tried again — this time at a cinema.
I thought I’d found the sweet spot: free movies, discounted snacks.
A teen dream, right?

Wrong.

Instead of enjoying the big screen…
I was stuffing stale popcorn into greasy boxes.
Smelling like butter. Aching from head to toe.

And while others relaxed…
I was building someone else’s dream.

I remember standing behind that counter thinking:
“I don’t want to spend my life making someone else rich.”

I want to:
– Choose what I sell
– Set the price
– Keep the profit

Before the coaching. Before the business. Before the team…
I knew this: Real freedom doesn’t come from having a job — it comes from having a say.

So let me ask you:

💬 What does freedom look like for you?

Can you take time off without fear?
Be there for your kids or parents when they need you?
Say no to the wrong clients without panicking about the bills?

If not…
Maybe it’s time to redefine what freedom means to you.

Because real freedom?

It’s not just a bank balance.
It’s a system that works, even when life doesn’t.

Here’s what I help my clients build:

✅ Sales systems that bring in buyers (even while you sleep)
✅ Offers that are clear, irresistible, and priced with confidence
✅ Automation that supports your life, not one that adds more stress

So if you’re done surviving on stale popcorn and soul-crushing paycheques…
Know this:

✨ You can create a business that honours your time, your values, and your vision.

💬 I’d love to know, what does freedom look like for you?
In life? In business? In motherhood? In legacy?

👇 Drop your answer in the comments.

1 month ago | [YT] | 10