Landscapers - Are you ready to DOMINATE Facebook Ads in 2026 so you can make this your most profitable year yet?
January 14th @ 6pm EST, join us for a 1-hour LIVE training where we break down the exact Facebook Ads playbook landscapers need to win in 2026—even as competition, costs, and algorithms continue to change.
This isn’t theory - This is the same system we’re using right now to help landscaping companies add $10k-$100k per month... While simultaneously attracting better clients, booking bigger projects, and scaling with more predictability.
Here’s what you’ll learn:
➡️ The 2026 Facebook Ads Strategy
: What’s changing inside Meta this year—and how top landscaping companies are adjusting to stay ahead while others fall behind.
➡️ How to Attract Higher-Quality Leads (Not Just More Leads)
: The targeting, messaging, and form setups that filter out tire-kickers and attract homeowners with real budgets and real projects.
➡️ The 50/30 Rule for Facebook Ads
: A simple formula to determine your ideal ad spend, forecast ROI, and know exactly what your campaigns should be producing.
➡️ How to Improve Lead Quality Without Increasing Spend
: Small but powerful tweaks to creative, offer structure, and intent signals that dramatically raise close rates.
➡️ The Follow-Up System That Makes Facebook Ads Profitable
How to use CRM automation, SMS, and email to turn more leads into booked estimates—without chasing people manually.
➡️ What Facebook Ad Creative Converts in 2026
: The exact video and photo content strategy that builds trust fast and positions your landscaping company as the premium option in your market.
Whether you run a lawn care company, a landscaping business, or a full design-build operation, this webinar will show you exactly how to win with Facebook Ads in 2026—and stay ahead of your local competitors.
BONUS: Everyone who attends live will receive a FREE custom video ad, built specifically for your business—no strings attached.
This is a complete roadmap for landscapers who want to attract better clients, book more projects, and finally scale their business with predictability.
Here’s what you’ll learn:
➡️The Core Strategy for 2026 – Discover what's rapidly changing this year in marketing and how the top landscaping companies are staying ahead.
➡️How to Build a Client-Attraction System – Attract Qualified leads at will using Facebook Ads, Google Ads, Ai and Local SEO.
➡️The 50/30 Rule – The simple formula to calculate your campaign budget and projected ROI based off your goals and average order value.
➡️How to Improve Lead Quality – Simple tweaks to your messaging and targeting that attract clients with larger budgets and project scope.
➡️The Follow-Up & CRM Formula – How to automate reminders, texts, and emails so you never lose another lead again.
➡️What Content Converts in 2026 – The video + photo strategy that builds trust and positions your company as the premium option in your area.
Whether you’re running a lawn care, landscaping, or full design-build company, this plan will show you exactly how to stay ahead of the curve in 2026 and DOMINATE your local market.
PLUS, I don't want anyone walking away empty-handed - So everyone who shows up to the webinar will receive a FREE custom video ad made by my team, no strings attached.
If you're a lawn, landscaping, or outdoor-living contractor looking to get to the next level, you need this book!
Inside, you’ll learn how to:
✅ Position your business so clients choose you (even at higher prices.)
✅ Craft offers that attract ideal clients without sounding gimmicky.
✅ Build trust quickly with reviews, content, and social proof.
✅ Turn your website into a lead-generating sales machine.
✅ Run Facebook & Google Ads that deliver predictable leads.
✅ Leverage AI to create high-converting content at scale.
✅ Reverse-engineer your goals and accurately predict campaign ROI.
✅ Build a scalable system you can rely on (even in slow seasons).
Available in Kindle, Paperback, Hardcover, and Audio!
👉 From now until September 14th, you can grab the Kindle version 100% free.
You simply take your existing client list—people you've quoted, worked with, or closed—and upload it to Facebook.
From there, the algorithm finds new people who behave just like your best clients:
✅ Same income level
✅ Same demographic
✅ Same buying behavior
The more data you give Facebook, the cheaper and higher quality your leads get.
If you’ve been in business a while, and you’ve got a list of names and emails, this is your golden ticket.
Are you still trying to guess what your ideal customer is “interested in” when setting up Facebook ads?
Interest-based targeting used to work... but in 2025, it’s pretty much dead.
If you're using targeting like "home renovation," "gardening," or "HGTV lovers"—you’re probably shrinking your audience too much and paying MORE than you should.
If your Facebook ads aren’t bringing in enough leads like they used to—or worse, never worked to begin with—there’s a good chance you’re targeting the wrong people.
Most landscapers and contractors’ ads either go too broad... or way too specific.
But when you understand the 4 Facebook targeting strategies that work in 2025, you can stop the guesswork and start getting consistent results.
But if you want results, you need to know your numbers.
Here’s what we recommend as a baseline in the landscaping space:
• Cost per lead: $30–$50 with lead forms
• Estimate rate: At least 50% of leads should turn into quotes
• Close rate: Aim for 30% of quotes turning into jobs
Quick example:
Spend $4,000 → Get 100 leads → 50 estimates → 15 jobs
Average job value = $3,000
That’s $45K in revenue from $4K in ads — an 11x ROI.
But you only know that if you’re actually tracking your numbers.
And Facebook isn’t just about instant jobs — it’s about building your pipeline and farming new leads on a daily basis.
Because even the leads who don’t buy today might hire you in the next 1-2 months — if you’re following up and constantly in their feed.
If you treat it like a real marketing system — not a gamble — Facebook Ads WILL work for you.
Matt Thibeau
Matt Thibeau
Landscapers - Are you ready to DOMINATE Facebook Ads in 2026 so you can make this your most profitable year yet?
January 14th @ 6pm EST, join us for a 1-hour LIVE training where we break down the exact Facebook Ads playbook landscapers need to win in 2026—even as competition, costs, and algorithms continue to change.
Register now: us06web.zoom.us/webinar/register/WN_a_q8k1e-Rs6E3m…
This isn’t theory - This is the same system we’re using right now to help landscaping companies add $10k-$100k per month... While simultaneously attracting better clients, booking bigger projects, and scaling with more predictability.
Here’s what you’ll learn:
➡️ The 2026 Facebook Ads Strategy : What’s changing inside Meta this year—and how top landscaping companies are adjusting to stay ahead while others fall behind.
➡️ How to Attract Higher-Quality Leads (Not Just More Leads) : The targeting, messaging, and form setups that filter out tire-kickers and attract homeowners with real budgets and real projects.
➡️ The 50/30 Rule for Facebook Ads : A simple formula to determine your ideal ad spend, forecast ROI, and know exactly what your campaigns should be producing.
➡️ How to Improve Lead Quality Without Increasing Spend : Small but powerful tweaks to creative, offer structure, and intent signals that dramatically raise close rates.
➡️ The Follow-Up System That Makes Facebook Ads Profitable
How to use CRM automation, SMS, and email to turn more leads into booked estimates—without chasing people manually.
➡️ What Facebook Ad Creative Converts in 2026 : The exact video and photo content strategy that builds trust fast and positions your landscaping company as the premium option in your market.
Whether you run a lawn care company, a landscaping business, or a full design-build operation, this webinar will show you exactly how to win with Facebook Ads in 2026—and stay ahead of your local competitors.
BONUS: Everyone who attends live will receive a FREE custom video ad, built specifically for your business—no strings attached.
Register now: us06web.zoom.us/webinar/register/WN_a_q8k1e-Rs6E3m…
1 month ago | [YT] | 1
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Matt Thibeau
This week’s video is going to be all about the new algorithm update on Facebook (andromeda). Have you been impacted by it at all?
2 months ago | [YT] | 0
View 0 replies
Matt Thibeau
Want a free PDF copy of my new book, landscaper marketing secrets? Grab it here: mailchi.mp/6857bf96a12e/landscaper-marketing-secre…
2 months ago (edited) | [YT] | 2
View 1 reply
Matt Thibeau
Free 2026 Marketing Planning Webinar for Landscapers
On Nov 26th, I'm hosting a 1hr LIVE webinar breaking down The Ultimate 2026 Landscaping Marketing Plan for your business.
Register now for free: us06web.zoom.us/webinar/register/WN_8SywSrCLQOui64…
This is a complete roadmap for landscapers who want to attract better clients, book more projects, and finally scale their business with predictability.
Here’s what you’ll learn:
➡️The Core Strategy for 2026 – Discover what's rapidly changing this year in marketing and how the top landscaping companies are staying ahead.
➡️How to Build a Client-Attraction System – Attract Qualified leads at will using Facebook Ads, Google Ads, Ai and Local SEO.
➡️The 50/30 Rule – The simple formula to calculate your campaign budget and projected ROI based off your goals and average order value.
➡️How to Improve Lead Quality – Simple tweaks to your messaging and targeting that attract clients with larger budgets and project scope.
➡️The Follow-Up & CRM Formula – How to automate reminders, texts, and emails so you never lose another lead again.
➡️What Content Converts in 2026 – The video + photo strategy that builds trust and positions your company as the premium option in your area.
Whether you’re running a lawn care, landscaping, or full design-build company, this plan will show you exactly how to stay ahead of the curve in 2026 and DOMINATE your local market.
PLUS, I don't want anyone walking away empty-handed - So everyone who shows up to the webinar will receive a FREE custom video ad made by my team, no strings attached.
Spots are limited though - So hurry and register now: us06web.zoom.us/webinar/register/WN_8SywSrCLQOui64…
2 months ago (edited) | [YT] | 1
View 2 replies
Matt Thibeau
THIS WEEKEND ONLY
My brand-new book, Landscaper Marketing Secrets, is now available on Amazon 100% free this weekend only!
Grab it now: www.amazon.com/Landscaper-Marketing-Secrets-Landsc…
If you're a lawn, landscaping, or outdoor-living contractor looking to get to the next level, you need this book!
Inside, you’ll learn how to:
✅ Position your business so clients choose you (even at higher prices.)
✅ Craft offers that attract ideal clients without sounding gimmicky.
✅ Build trust quickly with reviews, content, and social proof.
✅ Turn your website into a lead-generating sales machine.
✅ Run Facebook & Google Ads that deliver predictable leads.
✅ Leverage AI to create high-converting content at scale.
✅ Reverse-engineer your goals and accurately predict campaign ROI.
✅ Build a scalable system you can rely on (even in slow seasons).
Available in Kindle, Paperback, Hardcover, and Audio!
👉 From now until September 14th, you can grab the Kindle version 100% free.
Grab your copy today before this offer expires. www.amazon.com/Landscaper-Marketing-Secrets-Landsc…
4 months ago | [YT] | 1
View 0 replies
Matt Thibeau
My new book, “Landscaper Marketing Secrets” launching September 2025
5 months ago | [YT] | 3
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Matt Thibeau
Imagine if you could upload a list of your best customers... and Facebook would go find hundreds more just like them.
That’s not a fantasy.
It’s called a lookalike audience—and it’s one of the most powerful ways to scale your landscaping or contracting business with Facebook ads in 2025.
Learn exactly how it works in my NEW video. www.savantmarketingagency.com/best-facebook-ad-tar…
So… What’s a Lookalike Audience?
You simply take your existing client list—people you've quoted, worked with, or closed—and upload it to Facebook.
From there, the algorithm finds new people who behave just like your best clients:
✅ Same income level
✅ Same demographic
✅ Same buying behavior
The more data you give Facebook, the cheaper and higher quality your leads get.
If you’ve been in business a while, and you’ve got a list of names and emails, this is your golden ticket.
I go into more detail in the full video:
Watch it now. www.savantmarketingagency.com/best-facebook-ad-tar…
9 months ago | [YT] | 2
View 0 replies
Matt Thibeau
Are you still trying to guess what your ideal customer is “interested in” when setting up Facebook ads?
Interest-based targeting used to work... but in 2025, it’s pretty much dead.
If you're using targeting like "home renovation," "gardening," or "HGTV lovers"—you’re probably shrinking your audience too much and paying MORE than you should.
Instead, remarketing works way better.
You can watch my new YouTube video for more details. www.savantmarketingagency.com/best-facebook-ad-tar…
But think about this:
If people are ALREADY visiting your site, engaging with your Facebook page, or checking out your ads…
Why not follow up with them directly?
Well, that’s exactly what remarketing does.
By installing a pixel on your website and telling Facebook to re-target that traffic, you get:
- Leads for typically cheaper
- Warmer prospects who already know you
- Better ROI from all your other marketing efforts
Remarketing is one of the most overlooked strategies in the landscaping and contracting space—and I show you exactly how to do it in the video.
Catch the full breakdown here. www.savantmarketingagency.com/best-facebook-ad-tar…
9 months ago | [YT] | 0
View 0 replies
Matt Thibeau
If your Facebook ads aren’t bringing in enough leads like they used to—or worse, never worked to begin with—there’s a good chance you’re targeting the wrong people.
Most landscapers and contractors’ ads either go too broad... or way too specific.
But when you understand the 4 Facebook targeting strategies that work in 2025, you can stop the guesswork and start getting consistent results.
Check out my latest video for more details: www.savantmarketingagency.com/best-facebook-ad-tar…
Let’s start with one of the most underrated and powerful options out there:
Broad Targeting — Still Works (If You Do It Right)
Broad targeting gets a bad rap—but the truth is, it’s a great way to let Facebook’s algorithm work for you.
All you have to do is:
• Set your service area
• Choose the right age range
• And let your creative and offer do the heavy lifting
This works best if you don’t have a customer list or pixel data yet.
Yes, it might be a bit more expensive upfront—but it can absolutely generate real leads, especially if your ad copy is dialled in.
I break it down in more detail in the full video, along with 3 other targeting strategies that work even better when you’re ready to scale.
Watch the full video here. www.savantmarketingagency.com/best-facebook-ad-tar…
9 months ago | [YT] | 1
View 0 replies
Matt Thibeau
Here’s one of the biggest mistakes I see landscapers make with Facebook Ads:
👉 They treat it like a slot machine.
Throw in $500, hope something comes out.
That’s not how this works…
Watch my new YouTube video where I talk about this in more detail. https://youtu.be/xUTg8SuMT-M
But if you want results, you need to know your numbers.
Here’s what we recommend as a baseline in the landscaping space:
• Cost per lead: $30–$50 with lead forms
• Estimate rate: At least 50% of leads should turn into quotes
• Close rate: Aim for 30% of quotes turning into jobs
Quick example:
Spend $4,000 → Get 100 leads → 50 estimates → 15 jobs
Average job value = $3,000
That’s $45K in revenue from $4K in ads — an 11x ROI.
But you only know that if you’re actually tracking your numbers.
And Facebook isn’t just about instant jobs — it’s about building your pipeline and farming new leads on a daily basis.
Because even the leads who don’t buy today might hire you in the next 1-2 months — if you’re following up and constantly in their feed.
If you treat it like a real marketing system — not a gamble — Facebook Ads WILL work for you.
I go into the specifics in this week’s new YouTube video. https://youtu.be/xUTg8SuMT-M
9 months ago | [YT] | 0
View 0 replies
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